"IDC China Smart Home Equipment Market Quarterly Tracking Report" shows that in the first quarter of 2018, China's smart home market shipped 29.89 million units, a year-on-year increase of 26.3%. Among them, video entertainment equipment and other (large and small home appliances, etc.) accounted for 87.4% of the overall shipment; in addition, smart speakers, smart lighting and temperature control equipment grew the fastest year-on-year. The smart home market is expected to reach 150 million units in 2018, a year-on-year increase of 35.7%. It is estimated that the market’s shipments will exceed 300 million units by 2022, with the main growth coming from home security monitoring, smart lighting and smart speakers.
One of the fastest growing smart speakers in the first quarter of 2018 increased by nearly 210% year-on-year, with an overall shipment of more than 9 million units. China's smart speakers shipped 1.8 million units in the first quarter of 2018, becoming the second largest market for smart speakers in the world.
Alibaba shipped 1.1 million units in the first quarter of 2018, occupying the third position in global shipments and the first in China. China's smart speaker market will continue to grow, with a quarter-on-quarter increase of more than 60% in the first quarter of this year. Xiaomi, which uses mobile phones as its core business and Xiaoai speakers, shipped more than 600,000 units in the first quarter, occupying the second place in the Chinese market.
Globally, "security and control" and "energy or lighting" (respectively 55% and 53%) are the top choices for smart home applications, while "entertainment and smart interconnection" ranks third (48%). "Health" and "smart appliances" tied for fourth place (both at 43%).
After the rapid development of the smart home market in 2017, in 2018, on the basis of accelerating the intelligentization of single products, the number of devices with voice interaction and interconnection functions will increase significantly, focusing on smart home appliances and smart speaker products.
Major Internet manufacturers have launched smart speaker products one after another, which seems to be a battle of speakers, but it is actually an "enclosure movement" from voice platforms to smart home ecology. Through the access of multiple home interconnection platforms to the voice platform, the number of devices and users covered by the voice platform is rapidly expanded.
The potential for the development of the smart home industry has attracted many capitals, including traditional hardware companies, Internet companies, and real estate and home improvement companies to grab the smart home market. Google, Apple, Microsoft, Samsung, Huawei, Xiaomi, Meizu and many other technology companies have entered the game. With their efforts, the global smart home industry has a promising future. At the same time, the continuous development of mobile communication technology continues to provide strong technical support to the smart home industry, including 5G technology, Bluetooth 5, and next-generation wifi standards that have a clear commercialization timetable.
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