Arcona's co-founders discussed the rise of AR and the blockchain, and how the company's latest project, Digital Land, is linked to the two.
Like the blockchain, Augmented Reality (AR) is one of the top five most groundbreaking technologies in 2018. Major IT giants such as Apple, Google, Microsoft, Facebook and Snapchat have been leading the way for the past few years. Project investment related to AR has exceeded $3 billion last year, and by 2021, the market is expected to grow to $83 billion. Deloitte analysts pointed out that by the end of 2018, at least 1 billion smartphone users will use augmented reality applications.
In order for AR technology to become really popular, in order to make it the last step, it must be simpler, allowing users to create and manage AR projects without leaving the couch on a daily basis. Just like today, we can post our photos, videos or 3D graphics on a variety of social media. The main mission of the Arcona Blockchain ecosystem is to provide millions of users with simple and affordable tools for launching their own AR projects around the world. This ecosystem is built on a unique technology platform that automatically generates a layer of AR digital worlds anywhere in the world. Each square meter of this virtual environment is bound to a specific location in the physical world and is fully prepared for remote placement of interactive content. For example, in New York, you can easily get a piece of digital land in the central square of Rome and then run your own fairy tales or historical shows. It is no exaggeration to say that you can leave your home.
The Arcona platform allows almost all people without specialized programming skills to set up and manage AR projects. Over the next few years, Arcona users will be able to share thousands of the most incredible interactive missions, tours, training programs and augmented reality promotions. This is where all new AR helmets and smartphones will come in handy sooner or later. Ultimately, Arcona will provide a strong impetus to the development of the AR industry and will change the structure of the market to become a global and broad market.
Arcona Digital Land is a truly revolutionary asset created on the edge of AR's and blockchain's most advanced and rapidly evolving technologies. This is a website where smart contracts reliably protect the rights of landowners. Due to the transparency of the blockchain system, the copyright of developers and 3D artists within the Arcona ecosystem will be guaranteed. Arcona's land gives all ecosystem participants the right to buy and lease land, create their own projects, and receive rewards for their creative work.
Arcona Digital Land is a decentralized multi-user system whose success depends largely on the activities of the participants. In the Arcona community, there are already thousands of people ready to master the new Digital Lands and create a wonderful world of mixed reality on a global scale.
By the end of 2018, Digital Lands will cover the world's ten most beautiful cities - New York, Rome, Paris, London, Tokyo, Beijing, St. Petersburg, Barcelona, ​​Mexico and Istanbul. Currently, the core of the Arcona technology platform is being finalized. ArconaCore is the result of a three-year study of talented Arcona engineers who have demonstrated the high efficiency of large-scale implementation of the AR environment due to their non-standard methods and improved technical features.
Dr. Alexander Emelyanov, Director of R&D at Arcona, said: "Until recently, new AR projects have been built on standard solutions provided by AR application libraries such as OpenCV and have inherited their shortcomings because there are no new ones on the market. Solution. "Our algorithms, based on neural networks and artificial intelligence, allow for faster analysis of large amounts of data and images to create the most accurate virtual impressions of any physical environment in real time."
The first owners of Digital Lands will be Arcona's ICO participants, scheduled for release on April 15, 2018. Within a month, 120 of the most important places in ten cities will be taken away by all warrant holders. If you are involved, then good luck!
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