In 2011, doing trade, doing low-voltage light strips;
In 2012, the factory was set up to produce and the low-voltage light strips were used;
In 2013, I switched to B2B and did a low-voltage strip light strip;
In 2017, the share reform was completed, and the low-voltage light strip light strip was made;
So far, the company's main product is still a low-voltage light strip light strip.
Do not forget the initial heart. For many years, who is this company that has always adhered to the field of low-voltage light strips?
In fact, it is a creative share.
But what is his original intention to prefer the low-voltage strip light strips for so many years?
Zhang Bing, general manager of Chuangxiang Co., Ltd. said, “The high-voltage lamps have been in a chaotic market for a long time, and the quality of the products is uneven. The voltage is high and the life is short, only 3-6 months. And our main focus is 'safety'. Therefore, for many years, we have been insisting on deep-plowing low-voltage light strips, which are safe and reliable, and can be used by both elderly and children."
Indeed, the installation of high-voltage light strips is more convenient, and the market volume is large. Many companies are arbitrarily carrying out price wars in order to seize market share, thus ignoring the quality and safety of the products themselves. The low-voltage strip light strip needs to be equipped with a power converter, although the cost is relatively increased, but the product is relatively more stable and safe.
In the past seven years, the “tentacles†of the company’s shares have been extended to various fields such as brackets, packaging and lamp strips in the LED industry chain. Through continuous research and development, the layout of urban landscapes is brightened, and customized services are used to create a new consumer experience for customers. Chuangxiang is committed to opening a new era of LED art lighting.
Develop new brackets and comprehensively layout urban lighting
During the "Twelfth Five-Year Plan" period, China's smart city construction market exceeded 700 billion yuan. During the "13th Five-Year Plan" period, China's smart city construction market will reach 4 trillion yuan. At the same time, the energy conservation and environmental protection industry is also helping to promote a new round of urban lighting energy-saving renovation.
Relevant policies propose that during the 13th Five-Year Plan period, focusing on general-purpose equipment such as lighting products, we will vigorously promote the upgrading and upgrading of energy-saving equipment. Implement energy-saving renovation of lighting systems, encourage the integration and optimization of advanced lighting energy-saving technologies, and further strengthen the construction of energy control centers. In addition, we will promote energy and energy conservation in lighting systems such as districts, towns, parks, and energy-using units. Vigorously develop "Internet +" smart lighting, promote the establishment of urban smart intelligent systems, and promote the optimization and upgrading of lighting systems.
Undoubtedly, the change of policy orientation has made China's LED landscape lighting industry reach a new heat. In this context, in 2018, the creative shares clearly defined the strategic goal and comprehensively laid out the urban landscape lighting.
In Zhang Bing's view, "the so-called subdivision is to make the product fine, special, and refined. Therefore, for the city lighting, we have re-developed a bracket, in addition to the RGB inside, added another A control IC, that is, 1 lamp inside, contains 4 chips."
In general, from the LED bracket to the LED package, to the LED strip light with the finished product, the company has created a complete industrial chain, the purpose is to ensure the stability of the product.
High-end customization, opening a new era of LED art lighting
Since its inception, the company has positioned itself as a high-end. After more than seven years of technology accumulation and precipitation, it has become a well-known manufacturer of low-voltage light strips. Its products have been widely used in hotels, furniture, cabinets, bathroom, car, yacht, stage, theme Internet cafes, smart home and other fields.
It is understood that the current creative shares have reached a cooperative relationship with many well-known lighting brands at home and abroad. For example, in the bathroom category, we have reached cooperation with Wenzhou Keling Kitchen and Weifang Lai Bodun Sanitary Ware; in the elevator category, we have already cooperated with Lincoln, Otis, Hitachi, etc.; in the hotel category, we have already cooperated with Pullman, Hilton, and Platinum. Collins and others have reached a cooperation; in the automotive industry, they have already reached cooperation with Ford; in the public building category, they have already reached cooperation with Shenzhen Class and Window of the World.
The following is a classic case of the creation of shares
Case 1: Pullman Fujian Shishi Mingsheng
Product: 24V-5050-60 lamp IP68 casing light with warm white light
Customer feedback: The light effect is good, the casing is dustproof and easy to clean; the most important thing is that the quality is hard enough. It has been three to four years since installation, and there has not been any problem with the lamp belt.
Case 2: Ford RV Ambient Light
Product: 24V-5050-60 lamp Epoxy lamp with warm white light / white light
Customer feedback: good light effect, good atmosphere effect. And the installation is simple, and the heat is almost no.
Case 3: Yacht Lights
Product: 24V-5050-60 lamp casing light with positive white light / warm white light
Customer feedback: The product has good water resistance, excellent salt and corrosion resistance, and good light efficiency.
Case 4: 2017 CCTV Spring Festival Evening Harbin Branch Ice Dance Performance
Product: 12V-5050-120 lamp bare plate light with positive white light
Customer feedback: The product is customized, the flexible circuit board can be bent at will, and it has great differentiation. The product is easy to use and install.
Zhang Bing admits, "In the past seven years, the product positioning of the company has been to be the most cost-effective product, ensuring that quality is far ahead in the industry. Today, our low-voltage light strips are compared to international brands such as Philips Lighting and Op Lighting. They are far superior to them in terms of quality, longevity, brightness, and materials used."
Bracket + package + lamp strip to create a complete industrial chain
In fact, the reason why the low-voltage light strip light strip products of the company can exceed the famous domestic and foreign manufacturers, is the "exclusive secret recipe".
It is well known that the composition of the low-voltage strip light strip is inseparable from the bracket and package. And the creative share in these two parts does have its own "excellent".
About the LED bracket. In 2015, the amount of venture capital investment exceeded 6 million yuan, and set up a “strong†support research and development and sales team, officially involved in the field of LED brackets. All of its equipments use high-end Japanese imported Sodick injection molding machines, imported precision inspection instruments and high-speed punching machines; the materials are made of copper and gold wire to achieve good thermal conductivity and low light decay.
According to Zhang Bing, "At present, the pass rate of the LED bracket products of Chuangyi Optoelectronics has reached 100%, the customer satisfaction rate is 98%, and the annual increase is 0.2%--0.3%. In addition, the monthly shipment of our LED brackets has been Reach millions of pcs. Of these, 15% are for their own use and the remaining 85% are for sale."
About packaging. Chuangxiang shares introduce world-class production equipment, such as ASM solid crystal machine, ASM wire bonding machine, Winnieson dispensing machine, Sony's placement machine, etc.; its chip adopts Cree, Nichia, and wafer according to customer needs. , Sanan and other international brands; raw materials using copper brackets and pure gold wire; LED patch lamp beads color temperature between 1500K--30000K, the span is relatively large.
Nichia chip
“Our product color rendering index can achieve more than 80%, of course, according to the needs of some customers, the color rendering index can be more than 90%, so we have very high requirements on material quality, which leads to the high price of the product. But the price/performance ratio must be the highest. Of course, we must also solemnly declare to you here that our packaged products are only produced and sold." Zhang Bingru said.
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