According to a report released by the High-tech Research Institute LED Research Institute (GGII), the output value of LED lighting applications in 2016 was 369.7 billion yuan, an increase of 11.2% over the previous year, and the growth rate further declined.
At the same time, the market share of enterprises above the scale of LED lighting has further increased. Small enterprises face scale, cost and market price competition disadvantages, and basically retreat to seek to expand the field.
In terms of specific segments, the proportion of indoor general lighting increased in 2016, sales volume increased, but the price of lamps declined, and the price drop in 2017 was small;
The proportion of the display screen is flat; the proportion of backlights is significantly reduced, and the market share tends to be concentrated;
The proportion of landscape lighting declined slightly; the proportion of outdoor lighting decreased slightly, and the price competition was fierce; the proportion of special lighting such as medical lighting, plant lighting, and automobile lighting increased; sales in 2017 will continue to rise.
For example, in 2016, listed companies (including the New Third Board and Hong Kong stocks), the annual revenue of LED lighting application products with a revenue of more than 1 billion yuan totaled 21.295 billion yuan, accounting for the proportion of domestic LED lighting application output (excluding display screens, backlights, etc.). It is 8.57%. Considering the contribution of some unlisted LED lighting enterprises, the market concentration is further enhanced.
In the next few years, domestic enterprises above designated size will continue to benefit from the rapid growth of domestic LED lighting and enjoy the market dividend. On the one hand, the three major international lighting leaders gradually withdrew (Chinese companies acquired), and the rise of independent brands. On the other hand, as LED costs and prices continue to decline, global penetration is expected to continue to rise to over 50%.
In addition, with the above-mentioned IPOs of enterprises such as Op Lighting, Debon Lighting, Sanxiong Aurora and other traditional lighting scales, the market competition among the top ten enterprises in the next few years and the trend of eroding the market share of SMEs become more and more obvious. At the same time, overseas mergers and acquisitions have become an important means for Chinese LED lighting companies to become bigger and stronger and to expand overseas markets.
Note: The following revenue data is limited to the 2016 LED lighting application revenue data of listed companies (A shares, Hong Kong stocks, New Third Board), and some unpublished data companies are not included in the statistics of this list.
1
Op Lighting 43.80 billion yuan
In 2016, Op Lighting achieved a revenue of 5.477 billion yuan, a year-on-year increase of 22.55%; total profit reached 605 million yuan, an increase of 18.88%; the company's net profit attributable to shareholders of listed companies was 506 million yuan, an increase of 16.17%.
In 2016, the company's commercial lighting was extended from the original hardcover real estate, store chain, department store and office to the municipal engineering fields such as airports and subways.
In the e-commerce channel, the company continued to grow for four consecutive years. In the case of the overall slowdown in the e-commerce retail market, the company's e-commerce channel development momentum is still strong. In 2016, “Double 11†Op Lighting was the first in the lighting home improvement industry with an official direct marketing volume of 204.6 million.
In overseas channels, overall revenue in 2016 increased by 21.23% compared with 2015. Among them, Europe, India, Southeast Asia and other regions are eye-catching. At the same time, in the European sector, new markets such as Spain and France have been opened up.
In recent years, the industrial automation of Op Lighting has continued to advance, helping companies to improve overall manufacturing efficiency, optimize the supply system, and better reduce costs and improve efficiency.
2
Sunshine lighting 3.674 billion yuan
In 2016, Sunshine Lighting's operating income was 4.393 billion yuan, of which LED light source and lighting products sales were 3.674 billion yuan, accounting for 83.6% of total operating income. In contrast, in 2012, sales of Sunlight LED light source and lighting products were only 364 million yuan, accounting for 14% of operating income;
From 2012 to 2016, the revenue of the Sunlight LED business segment increased by 3.3 billion yuan. It accounted for 183% of the total revenue growth (1.8 billion yuan) during the period. It can be seen that sunlight lighting has been converting product lines towards LEDs in recent years. At the same time, the huge market brought by LED has become the main thrust of its rapid growth in recent years.
According to its export data, in 2016, Sunshine Lighting's exports in Europe and North America accounted for 57.63% of its total operating revenue. Moreover, the growth of sales in the two major markets in Europe and North America is also the main reason for its growth in recent years.
In 2016, the company continued to increase investment in innovation, including innovation in product design principles, material innovation, and intelligent lighting combined with innovation. Improve production efficiency. Actively combining external robotics and new technology applications for smart manufacturing, all subsidiaries have developed a work plan that refines to a few people per line per month.
In 2017, each subsidiary company has set up an engineering business Sun company, at least to increase the sales of engineering products to 30%. Domestic sales should continue to invest in the brand and expand market share as soon as possible. Overseas companies have accelerated their brand business through two models of self-owned brand strength and capital mergers and acquisitions;
3
NVC lighting 2.697 billion yuan
In 2016, NVC Lighting's LED lighting products achieved sales revenue of 2.697 billion yuan, an increase of 21.3% over the same period. Sales of lighting products increased slightly by 2.2%, mainly due to the sales growth of the Group's home lighting products; sales of light source products decreased by 9.5%, mainly due to the impact of the decline in the volume and price of traditional light source products; lighting electrical products increased slightly, mainly during the reporting year. LED lighting and electrical products accounted for an increase in sales and exchange rate fluctuations.
There are 36 exclusive regional distributors during the reporting year. The exclusive regional distributors have a total of 3,215 stores (the provincial capital coverage rate is 100.0%; the prefecture-level city coverage rate is 95.1%; the county-level city or county-level city coverage rate is 66.3%; the township urban coverage rate is 1.6%) and 1435 showcases and wall outlets, of which more than 80.0% of the showcases and wall outlets are distributed in towns and cities.
In the field of commercial lighting, NVC Lighting officially launched the “400 Planâ€, focusing on building a team of 400 key engineering dealers nationwide, providing project management and project skills training through the dispatch of engineering managers, focusing on market segmentation projects.
During the reporting year, due to the international economic situation and the decline in sales orders for traditional lighting products, the total international sales of the NVC brand decreased by 2.2% to 388 million yuan.
4
Debang Lighting 2.80 billion yuan
Debon lighting products sales are mainly concentrated in the overseas market. According to the prospectus, in 2013, 2014, 2015 and January-June 2016, the company's export sales accounted for 79.05%, 81.24%, 85.87% and 85.29% respectively.
The change in the export tax rebate rate of the Debon Lighting VAT will have an impact on the company's operating results. During the reporting period, the company's export products energy-saving lamps and LED lighting products were subject to export tax rebates at an export tax rebate rate of 17% and 13% respectively.
Debang Lighting has two production bases in Zhejiang and Jiangxi, and two R&D centers in Zhejiang Hengdian and Hangzhou, and sales branches in North America. The company has maintained long-term and stable cooperative relations with well-known companies such as Philips and Panasonic. In 2008, it jointly invested with Philips to establish Dongyang Debang to specialize in the production and sales of energy-saving lamps.
In addition to maintaining existing major customers, the company is also actively developing customers all over the world, especially in North America, Latin America, and the European Union.
5
Foshan Lighting 2.046 billion yuan
In 2016, Foshan Lighting achieved operating income of 3.366 billion yuan, a year-on-year increase of 17.03%; LED product sales revenue was 2.046 billion yuan, up 44.43% year-on-year; traditional lighting product sales revenue decreased by 9.51% year-on-year; domestic sales revenue increased by 11.66% year-on-year Sales revenue 1 increased by 27.84% year-on-year.
As an old-fashion lighting company, Foshan Lighting has actively transformed LED lighting in recent years. At present, the proportion of LED lighting sales revenue has reached more than 60%. The company's traditional advantage channel is the hardware channel. In the era of channel transformation, the company has actively expanded new channels such as specialty stores, e-commerce, and engineering companies, and has achieved initial results. The product line structure has changed from light bulbs and lamps with lower unit prices to lamps with higher unit prices. It is expected that the proportion of revenue contributed by lighting products will increase steadily in the future.
In the fierce market competition, Foshan Lighting has increased its diversified layout and entered the electrician market. On the basis of the original electrical products, we have vigorously developed electrical products and added more electrical product series and sockets.
6
Fei Le audio 1.84 billion yuan
After completing the completion of the acquisition of the 80% equity of the Xiwannian Group on January 15, 2016, since January 2016, Feile Audio has included Xiwannian Group in the scope of the company's 2016 consolidated statements. This enabled the company to achieve significant revenue growth in energy-saving series, traditional lamps, LED products and special light sources.
In 2016, Feile Audio achieved a total operating income of 7.178 billion yuan, a year-on-year increase of 41.53%. Among them, the revenue of LED products was 1.884 billion yuan, an increase of 566.64% over the same period of the previous year, and the gross profit margin reached 35.86%, an increase of 8.54%.
Judging from the 2016 annual operation of the company's major holding subsidiaries and shareholding companies, Shanghai Yaming Lighting Co., Ltd., a wholly-owned subsidiary of the company's green lighting industry, achieved a total operating income of RMB 106.35 million, a decrease of 32.08% and a net profit of RMB 61.19 million. , a year-on-year increase of 28.90%; Beijing Shenan Investment Group Co., Ltd. achieved a total operating income of 2,872,209,000 yuan, down 2.52% over the same period last year, net profit of 24,852,000 yuan, down 2.88%.
The gross profit margin of LED products has increased significantly. On the one hand, it has increased revenue and increased gross profit margin as the domestic market demand for energy-saving series and LED products expands and its production technology matures. Thanks to the fact that Xiwannian Group has a wider influence as an international brand, its sales gross margin is higher.
7
Sanxiong Aurora 1.453 billion yuan
In the lighting industry, Sanxiong Aurora, which is famous for engineering lighting, is one of the “three traditional domestic lightingsâ€. It has both strength and brand in the industry, and its products and services are excellent.
In recent years, Sanxiong Aurora has been involved in home lighting, commercial lighting and other fields while achieving absolute leadership in the engineering field, and has achieved expected results. While consolidating the domestic market and improving offline sales channels, it is actively expanding overseas markets and building online. The e-commerce channel has become increasingly effective.
In 2016, Sanxiong Aurora achieved operating income of 1.879 billion yuan and operating profit of 287 million yuan. Among them, LED green lighting products sales revenue was 1.453 billion yuan, accounting for 77.08% of total revenue. From 2014 to 2016, the sales revenue of Sanxiong Aurora LED green lighting products was 72,194,900 yuan, 1,23,373,800 yuan and 1,453,912,900 yuan, which increased rapidly year by year, with an average annual compound growth rate of 41.87%.
In 2017, Sanxiong Aurora will fully promote the development of the secondary and tertiary markets. Based on the home lighting products, we will vigorously expand the product line horizontally, giving distributors more and better product choices, and better satisfying the majority of end customers. Demand.
In March 2017, Sanxiong Aurora was officially listed, and all the funds raised were invested in “LED Green Lighting Expansion Projectâ€, “LED Intelligent Lighting Production Base Construction Projectâ€, “R&D Center Expansion and Upgrade Projectâ€, “Entity Marketing Network Sinking and Expanding The project "O2O e-commerce platform construction project" and "cross-border e-commerce overseas market expansion project" six projects.
8
Mu Linsen 1.063 billion yuan
As one of the few LED listed companies with vertical integration capabilities of the LED industry chain, Mulinsen's successful acquisition of Osram's general lighting business in 2017 became a milestone event for the complete layout of its upstream and downstream industries.
Mulinsen's acquisition of Osram's lighting business will accelerate the scale of its LED industry chain. After the successful acquisition, Mulinsen will expand its overseas lighting business by virtue of the channel business and brand image of multinational giant Osram, and further extend the industrial chain to the downstream, and the terminal marketing market, especially the European and American markets, will be improved.
Previously, Mulinsen's overseas expansion business has begun. Forest Lighting was established in 2014 as the lighting brand of Mulinsen. With the promotion of marketing and public relations, the retail and wholesale channel market in North America has gradually become famous and gradually faces Southeast Asia and the Middle East. Developed with emerging markets such as Russia.
At present, Forest Lighting's top 10 electrical distributors have access to more than 600 distribution bases. It is also estimated that lighting revenue will more than double in 2017. The future of lighting development has been quite grasped in the future. In the annual market, we will continue to develop intelligent control, color temperature control and system lighting products. Through software, we can only control one lamp to control the lighting of the whole building.
In addition to laying its own offline channel, Mulinsen has been actively seeking new partnerships since 2016. First, it acquired Hong Kong SuperTimes at the end of March. The company is known for its OEM LED filament lamps and lighting products. And (Shaoxing) Green Lighting is currently the largest manufacturer of LED filament bulbs in China.
In March 2017, Mulinsen announced that it has entered into the American market with a joint venture subsidiary of Lighting Science Group, a leading American lighting company. Lighting Science Group has set up factories in North America and Mexico, and has long established a wealth of experience and cooperation with Home Depot and other large retail channels in the United States.
9
Kang Mingsheng 10.19 billion yuan
As the leader of the new three-board LED lighting company, Kang Mingsheng has embarked on a successful model of LED lighting special sub-application areas. At present, Kang Mingsheng has more than 50 general agents, more than 2,000 prefecture-level and county-level secondary agents in the country, covering more than 30,000 terminal stores; 4,000 A-class supermarkets and more than 20,000 B and C categories Small business super; open more than 500 terminal stores on various online sales platforms; and provide gift customization services to companies such as China Mobile and China Unicom.
In response to the domestic market, Kang Mingsheng will strengthen and improve the terminal sales outlets at all levels of the market based on the existing channel layout, and form a more systematic system for the marketing outlets of Kang Mingsheng at all levels; for the international market, the company will be established according to the domestic operation mode. The general agent or local key regional agents will gradually help local agents to establish distribution channels. In 2017, Kang Mingsheng will deeply cultivate the markets of countries and regions along the “Belt and Road†in Africa, the Middle East, Southeast Asia and South Asia.
In 2016, Kang Mingsheng's domestic market operating income was 637.78 million yuan, and foreign market operating income was 377.234 million yuan. Focusing on mobile lighting has also allowed Kang Mingsheng to avoid the fierce competition in the general lighting market.
In 2017, Kang Mingsheng completed the comprehensive upgrade of product categories, and presented new and old customers with more optimized production technology and excellent product quality. The products are more segmented and innovative and improved from the aspects of product appearance, function and design. Kang Mingsheng launched More than 50 new products, including high-end metal brushed panel material, alternating table lamp, compact and exquisite, two-in-one flashlight with emergency light, ACDC emergency energy-saving bulb, multi-function humidifying fan, maternal and child-level safety mosquito killer, etc. New product.
10
Aoqisi 1 billion yuan
Due to a large amount of orders on paper, Owens has become a "black horse" in the LED industry in recent years. In 2012, Aoqis achieved revenue of 99.991 million yuan, a year-on-year increase of 127.20%. The net non-profit attributable to the listed company's shareholders was 86.158 million yuan, an increase of 82.79%.
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