Looking at the development of physical electronic stores from the closure of Ego Digital Plaza

The announcement also stated the reasons for the closure: IT industry trends have been declining year by year, market occupancy rates have been declining year by year, and operating costs have been rising year by year. These reasons have led to huge losses for the company.

As early as 2017, when we went to visit the Digital City, we found that only a few shops had a few people strolling around. On the entire floor, there were 13 shops that had closed. It was no longer a sight to see the sun. It seems that business is really bad!

In fact, the phenomenon of decline in physical electronics stores not only appeared in Taiyuan, but the electronics store in Zhongguancun, Beijing, also known as the "China Silicon Valley," is also declining. Today's Zhongguancun Dinghao Phase II has been vacated in addition to the underground second floor and a portion of the commercial and outdoor areas. The five-story store that once specialized in computer accessories has also been transformed into a talent market.

The disadvantages of the real economy have been clearly described in the previous articles, but the electronics store industry is also different from other real economy.

First of all, when it comes to going to Computer City to buy things or repair electronic products, I believe that many netizens are just like the author. Electronic stores are basically self-employed, and many businesses rely on consumers to be "computer-blind" to make tricks. Consumers only have to do their homework and bring "" computer generalists dare to go. Because of this problem, consumers often have problems in the after-sale maintenance, return and replacement process, businesses lose their faith and lose their original passenger flow.

Secondly, electronic stores mainly focus on 3C products with a higher degree of standardization, and such products are more suitable for sales by e-commerce channels than physical sales. With the accelerated deployment of e-commerce providers such as JD.com and Suning.com, e-commerce has surpassed physical e-stores in terms of delivery and after-sales service. Therefore, based on the above reasons, it is also conceivable for consumers to fully transform e-commerce.