After reading the special report on the LED industry "The industry is hot and the market is cold and trembled", many readers called to consult with reporters: Since the industry is so hot and the market is so cold, then where is the Shenzhen LED product sold? The survival status of Shenzhen LED enterprises? To this end, on July 30, the reporter once again came to the Shenzhen LED Industry Association to interview the president Wang Dianzhen. Wang Dianzhen told reporters that more than 70% of Shenzhen LED products have been exported to Europe, America, Japan and other places, especially LED lighting, with an export ratio of 90%.
LED downstream industry chain is commendable
Is the status quo of the reporter's cold industry fever in the LED industry market caused by the imbalance of the LED industry chain?
In the LED industry chain formed by Wang Dianzhen in Shenzhen, the application of the downstream is particularly commendable. Downstream applications include: 1. Full color display and indicator screen. The full-color display includes HD and SD, which are sold well in the domestic market. The Beijing Olympic Games main venue, the 60th anniversary of the founding of the People's Republic of China, Tiananmen Square and the parade car are all used in Shenzhen's LED full-color display. The Shanghai World Expo is full of LED full-color display screens made in Shenzhen. The China Pavilion uses Shenzhen Union. Tencent's products. There are also many stations in the country, the LED display on the road, the indicator screen are all products of Shenzhen. Wang Dianxi said that at present, the output of LED display screens and indicator screens in Shenzhen is the first in the country, and sales account for about 40% of the country.
Second, special lighting. LED lighting fixtures that are widely used in earthquakes, floods, ice disasters, mines, high-speed rails, and military applications due to power-saving, seismic, and waterproof performance. The emergency light used in the Yushu earthquake rescue site is the Shenzhen LED lamp. Shenzhen special lighting products have been widely used in China's high-speed rail. It is worth mentioning that Shenzhen Yite Special Lighting Co., Ltd. has signed an agreement with the National Emergency Rescue Promotion Center. The two sides will set up a special lighting technology research institute to jointly promote the development, manufacturing and sales of special lighting products.
Third, the backlight. Includes small footprints from 1.8 to 4 inches, such as cell phone screens; 4 to 11-inch backlights, such as GPS displays, automotive mobile displays; 14, 17, 21-inch backlights, such as computer displays; large-size backlights Such as TV LED display, currently Shenzhen Konka, Skyworth, TCL and other color TV giants have launched LED backlight projects, Shenzhen LED backlights accounted for 5% of the country last year, at least 30% this year. At present, most of the domestic small and medium-sized backlight display screens are used in Shenzhen, and Shenzhen products are also exported in large quantities. Shenzhen Diguang and Shenhualong are the leaders in this field. The large-size backlight market is currently dominated by foreign giants, such as South Korea's Samsung, because the chip is in the hands of others.
Fourth, LED lighting. Divided into outdoor lighting and indoor lighting. Outdoor lighting includes street lights and tunnel lights. Indoor lighting is the most subdivided, including business lights such as hotel lights, shopping mall lights such as gold shops, jewelry store lights, school lights such as classrooms, corridor lights, community lights such as lawn lights, light column lights, institutions, factories , parking lot lights, home lights, etc.
Among the above four types of LED products in Shenzhen, more than 70% have been exported to Europe, America and Japan in the past 10 years. Among them, Shenzhen LED lighting products are more than 90% exported, and the other 10% are almost all sold to provinces such as Hubei, Heilongjiang, Jilin, Hebei, etc. The LED Street Lights in Zhaoqing, Guangdong are all produced in Shenzhen, and most of the LED lights used in Shanghai World Expo are used. It is produced in Shenzhen, and the Guangzhou Asian Games will also use Shenzhen LED lights.
LED product wall inside the flower wall
What is the general price of the LED lights produced by reporters in Shenzhen?
The LED lamps exported by Wang Dianzhen in Shenzhen are mostly 9-10W, and each export price is 10-15 dollars. After exporting to foreign countries, the price of middlemen and exporters in Europe and the United States is more than 50 US dollars each, and the price in Japan is 4,800 yen each, which is equivalent to about 45 US dollars. The same LED lights, the domestic price is about 60 yuan.
Since the reporters have such a disparity in the price of the same products at home and abroad, why do 90% of LED lighting products go to Europe, Japan and other places where the price is much higher? How do you view this phenomenon?
Wang Dianzhen is related to the policy of incandescent lamps at home and abroad. In Europe and the United States, three years ago, incandescent lamps of 100W or more were banned, incandescent lamps of 60W or more were banned two years ago, and the production and sales of incandescent lamps were completely banned within two years from this year. Japan has completely banned the production and sales of incandescent lamps. In China, the policy of stopping incandescent lamps seems to have not been put on the agenda.
The LED product "flowering outside the wall" is a common phenomenon in China, especially in Shenzhen. This is both normal and not normal. It is normal because the Shenzhen market is limited. If Shenzhen LED companies only stick to the Shenzhen market, it is difficult to have great development. To be strong and big, it must face the national and international markets. It is not normal because the Shenzhen Municipal Government has failed to implement the policy-related departments that were first introduced in China, resulting in insufficient application of LED products in Shenzhen.
Shenzhen takes the lead in releasing LED industry development plan
Reporter: What year was the earliest release of Shenzhen LED industry policy?
Wang Dianwei: On March 7, 2009, Shenzhen City took the lead in releasing the "Shenzhen LED Industry Development Plan (2009-2015)" and "Shenzhen City Promotion of Energy-efficient Semiconductor Lighting (LED) Product Demonstration Project Implementation Plan", Three measures for promoting the development of the semiconductor lighting industry in Shenzhen. According to the "Planning", by 2010, the annual output value of LED-related industries in Shenzhen will reach more than 28 billion yuan. The "Proposal" pointed out that in 2012, Shenzhen's non-trunk road lights and tunnel lights will basically complete the LED lighting renovation. All new non-main roads and tunnel lighting will adopt LED lighting; Shenzhen subway stations and cars will all realize LED lighting. The "Measures" clarify that the city has been in operation for three consecutive years since 2009, and it has concentrated 100 million yuan each year to support the semiconductor lighting industry. Shenzhen Science and Technology R&D Fund arranges 75 million yuan each year to set up a key common technology research project for semiconductor lighting technology. The semiconductor lighting enterprises can carry out technological transformation and enjoy the subsidy of up to 6 million yuan of technological transformation loans and up to 5 million yuan of interest-free loans.
Solving the land for industrial parks becomes a top priority
Reporter: So how are the plans and plans for these industries implemented?
Wang Dianwei: Inspired by the policy, this year, the annual output value of Shenzhen LED industry is expected to reach 40 billion yuan, which will far exceed the 28 billion yuan of the "Plan". The development of the industry is exciting, but the implementation of the policy is not satisfactory. The "Program" pointed out that the LED lighting application demonstration project to be implemented has not made much progress. At present, only a few roads in Guangming New District have applied Led Street Lights, and various supporting funds are rarely in place. The problem of industrial park land use has not been resolved. The agglomeration effect is difficult to form. The current status quo is that more than 1,100 LED companies in Shenzhen are more than 99% small and medium-sized enterprises. They are scattered in Baoan, Longgang and other places, relying on renting factories for production. Because there is no self-owned property, some companies can't make a round of listing dreams, such as Ruifeng Optoelectronics; others have to relocate to Dongguan, Huizhou, Hunan, Jiangxi, Shandong and other places, and more than 20 companies have moved.
Reporter: What is the development of LED in other provinces and cities?
Wang Dianzhen: The LED projects have been launched all over the country. Guangdong Province has established a 2 billion yuan industrial development fund; Jiangmen stipulates that for each enterprise that develops the LED upstream epitaxial film project, each set of a 17 million yuan epitaxial furnace will be subsidized by 11 million yuan; Yangzhou will stipulate that each enterprise will add one The epitaxial furnace has a subsidy of 10 million yuan and a subsidy of 200 units.
Let the government's "tangible hand" help the company straighten its waist
Reporter: In the face of such a situation of internal chasing and external containment, what should the government do?
Wang Dianwei: The government should increase its support and use the "tangible hand" to straighten the waist of Shenzhen LED enterprises.
First, the government should implement the policies that have already been introduced, and then gradually improve them. It is mainly to implement financial subsidies and input policies, tax preferential policies, implement financial policies for investment, set up LED development funds, set up energy contract management companies, and set up industrial guarantee companies to solve the problem of corporate financing difficulties. Second, accelerate the development of upstream industries such as chip manufacturing. At present, most of the chips in our city are imported. Once the price of the chips increases, Shenzhen will be subject to people. Third, speed up the demonstration application, Shenzhen should take the lead in the application of LED street lights, through the application to promote industrial development. Fourth, solve the problem of industrial agglomeration as soon as possible, and accelerate the pace of construction of LED industrial parks. V. Establish and improve public platforms, improve the research and development capabilities of enterprises, set up technical engineering research institutes, and tackle key technologies and system application technologies. Sixth, establish a talent training mechanism to continuously transport LED engineers and designers for the development of the industry.
If the policy is right, according to the current development speed, by 2015, the annual output value of Shenzhen LED industry will not stop at 130 billion yuan in the "Planning", 150 billion yuan or even 200 billion yuan should not be a problem.
LED "Bumping Wall" recall event playback
On May 28, 2010, the European Commission's non-food warning system issued a consumer warning to the “Oversol†brand LED fluorescent lamp produced in China for the Finnish notification. According to the consumer warning, because the fluorescent lamp is replaced when the lamp is replaced, the user is exposed to a live pin on one side, and there is a danger of a call. Therefore, the fluorescent lamp does not comply with the low voltage directive and European related standards. At present, the relevant authorities have ordered the recall of products that have been sold from consumers.
On June 25, 2010, the European Commission's non-food warning system issued a consumer warning to the “Eco Light Nordic†brand LED tube produced in China for the Swedish notification. The consumer warning said that because the product is installed, the free end of the lamp may be charged; the clearance and creepage distance are not enough; the insulation resistance is not enough; the internal insulation is not suitable, and there is a danger of electric shock. Therefore, the lamp does not comply with the EU Low Voltage Directive and European related standards. At present, the relevant authorities have ordered the withdrawal of products from the market and recalled the products sold from consumers.
On July 16, 2010, the European Commission's non-food warning system issued a warning to the United Kingdom about the “Mercury†brand LED night light produced in China. The consumer warning said that due to the lack of overcurrent protection devices, the night light is dangerous to fire and does not comply with the EU Low Voltage Directive and European standards. At present, the product has been actively withdrawn from the market.
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