Skyworth Releases the World's First Mass-produced 4K HDR Television to Develop International Dimensions

(Taipei, June 1, 2015) China's color TV leader Skyworth Co., Ltd., together with the world's leading IC chip supplier Raychem Semiconductor, officially released the world's first GK1010 4K HDR TV in Taipei, officially entering the global high-end TV market. Both parties formally announced their strategic partnership with this conference and will establish a joint laboratory. Liu Weizhi, president of Skyworth TV, said that with the rapid progress of HDR content, the share of 4K HDR TVs in the color TV market will surely increase substantially. In the future, Skyworth will use China's growth experience in the world's largest single market to combine its own technology, price, and service to actively and quickly promote 4K HDR TVs to major consumer markets such as Europe and the United States, and join hands with partners to advance into the world's leading echelons. .


Surpass the capillary screen Skyworth raises a new revolution in eyeballs <br> The G8210 announced this time is the world's first mass-produced 4K HDR television, which was jointly developed by Skyworth and Raychem. HDR (High Dynamic Range) is the most popular advanced technology in the global display and television/cinema film content industry. 4K HDR is a more advanced image processing technology than 4K. Under the HDR video and TV combination, the color presented by the TV is more vivid, the contrast between the brightest and darkest picture is more distinct, and the objects in the picture are more realistic. . Technical experts at Hollywood studios have already started producing HDR content.

Currently, most TVs on the market have a brightness of about 400 nits. Skyworth's 4K HDR TV uses the RTD2997H chip jointly developed by Skyworth and Raychem, which raises the brightness of the LCD screen to 900 nits, making the scene even closer. real world. Because the chip is equipped with a 4-core 64-bit CPU, it can handle 60K 4K/10bit HEVC stream, and the decoding capability is the strongest in the industry. In addition, Skyworth also incorporates high-dynamic, high-brightness, high-contrast backlight control technology with proprietary intellectual property rights in the 4K HDR TV, realizing LED dynamic multi-zone light source processing, providing 900-nitr backlight drive control to provide wider More accurate and more dynamic image processing capabilities.


Liu Weizhi, president of Skyworth TV, pointed out: “When 4K TV was launched, everyone called it a capillary screen. Its high resolution makes it possible for the characters' pores in the picture to be clearly displayed at normal brightness. After joining HDR technology in the future, TV can further let the pores of people in over- or over-lit screens behave, and it can display the same outstanding details as a normal brightness picture, so through HDR technology, whether it is under the sun in the daytime or under the night sky The capillary pores will not affect the detailed and clear display due to the bright scene."



China’s 4K TV is leading Europe and the United States, and the penetration rate has reached the highest in the world. The six domestic TV industry giants headed by Skyworth have achieved a market share of 78.2% in China, far ahead of Japan’s and South Korea’s TV brands by 13%, among which Skyworth’s sales are ranked The first performance was the most dazzling. As of March 31, 2015, Skyworth sold a total of 13.174 million TV sets in the previous fiscal year, which was more than the 1.17 million sets expected by the company last year, which is approximately 1.17 million sets, which was the same period of the previous fiscal year. Increased by 16%. Skyworth stated that this outstanding achievement stems from the continuous development of its joint research and development with partners and the deepening of the brand marketing network.

At the press conference, when the senior management of the two parties spoke of strategic alliance, Skyworth expressed special emphasis on the layout of innovative technology strategies. By closely cooperating with partners, it developed differentiated high value-added products. Taiwanese companies occupy a key position in the global hardware and software technology of electronic products. Ruiqi is one of the best, its mature development on TV chips, and the leading technology of IC chips, combining Skyworth's TV modules and colors. With the long-term accumulation of advantages in imaging technology, backlighting, and overall R&D, manufacturing, and brand management, the achievements of the two alliances have been specifically reflected in the dazzling annual financial statements and a win-win situation has been achieved. The launch of 4K HDR TV with Realtek is an important step to enter the Taiwan market and further promote Skyworth’s high-end products to the world.


President Liu Zhizhi further pointed out that in the face of the Taiwanese market dominated by Japanese and Korean brands, Skyworth is confident that it will become Taiwan's first-line color TV brand in the next two years. The strategy of Skyworth in the Taiwan market adopts a competitive strategy from the beginning, and formulates more competitive product strategies and market strategies for the functions, models and prices of high-end products of overseas brands, so as to gradually capture the market share of overseas brands. The goal of Skyworth is I hope to eventually become the first TV brand in Taiwan. For example, compared with the 65-inch similar products of overseas brands, Skyworth G8210 has 4K and HDR capabilities at the same time. Not only is the price/performance ratio of Skyworth G8210 obvious, but it is also technically completely ahead of the overseas companies.

Skyworth Partners with Leading Global Industry Leaders to Expand Internationalization

As the global color TV leading brand, the rise of Skyworth not only grasps the reasons for China’s reform and development and many opportunities for the WTO, but also is inextricably linked with the advanced cooperation of leading global industry players. In Taiwan, Skyworth has maintained close cooperation with Ruiqi, and will set up a joint laboratories to accelerate the industrialization of new technologies and the introduction of new products. In addition, it also has a panel leader, innolux, and a leader in lightguide panels, Chi Mei Industrial, Chip suppliers, such as Morningstar Semiconductor and South Asia Technology, have worked closely together.

In Europe and the United States, Skyworth today formally acquired Germany's high-end TV maker Metz Metz. It entered the European developed market for the first time, actively constructed and deployed overseas production bases, shortened the supply chain coverage radius, and quickly achieved scale operations in overseas markets. In an attempt to effectively translate Metz’s existing R&D and manufacturing systems to Skyworth, Skyworth has direct access to Germany’s advanced technology, cutting-edge design and unparalleled quality, “German genes,” riding on “German Industry 4.0” and “Made in China 2025”. Wind, take a better and faster international market development.

After the acquisition of the TV business of Metz in Germany and Germany, the number of overseas subsidiaries of Skyworth has increased to nine. Currently, Skyworth is still actively deploying processing plants in Southeast Asia, Central and Eastern Europe and Africa to create a supply chain center and strive to create globalization. Supply chain system. To this end, Skyworth has disclosed eight specific overseas strategic paths covering R&D, marketing, supply chain, branding and capital operations.

In looking into the future development of the international TV market, Skyworth stated that this year, it hopes to use the 4K HDR TV as the key to fully open the door of the global high-end color TV market and smoothly expand markets including Taiwan to achieve “2015 fiscal year revenue of 50 billion yuan. Yuan, in the fiscal year of 2020, achieved 100 billion yuan in the Group's strategic revenue target to inject new and powerful support. By 2017, Skyworth hopes to achieve the goal of selling 10 million color TV sets in overseas markets, of which 30% will be self-owned brands; by 2020, Skyworth will be able to achieve a grandiose vision of 15 million sets of sales, of which 50% will be owned by self-owned TV brands. Great expansion of the global map.

CCTV Connector

BNC Connector, DC Connector, Coaxial Cable Connector,Coax Connector,DC Power Connector

Chinasky Electronics Co., Ltd. , https://www.chinaskyswitches.com