Last year, raw material prices skyrocketed, product cost pressures doubled, and large-scale operation of home appliance enterprises has been difficult to ensure quality. Promoting industrial structure reform and upgrading and promoting profitability repair have become the key to long-term development of manufacturers. In the field of refrigerator washing machines, there is no breakthrough in intelligentization, and timely remediation of health products has become the main push for high-end upgrades of ice-washing enterprises. Will it continue to be a healthy point in 2018?
No breakthrough in intelligence
With the rapid development of Internet technology and artificial intelligence, the home appliance market has been fully involved in intelligence. Smart TVs, smart refrigerators and smart washing machines have become popular topics in the industry, and they are also the focus of major companies in pursuing incremental possibilities. With the rapid spread of smart TVs, the popularity of refrigerators and washing machines is not good enough, and the degree of intelligence is not satisfactory.
Avi Cloud (AVC) pushed the total data to show that the penetration rate of intelligent retail sales of washing machines in 2017 was 41.9%, which was much higher than the 27.1% in 2016, and in the 17-year washing machine smart product retail structure, WiFi Intelligent control is far ahead of the 60.5% share, becoming a smart entry configuration. It is expected that the retail penetration rate will be above 50% in 2018.
However, comprehensive comparison of online market annual continuous smart retail penetration rate, from 20.3% in 2016 to 40.0% in 2017, and then to 51.1% in 2018, the growth rate has gradually slowed down. The intelligent innovation of the washing machine has no breakthrough and the market enters the consolidation period.
In the early stage, the intelligent washing machine brings users convenient operation, WiFi remote control and timely feedback of the laundry situation and other practical information, which can achieve a good market penetration rate. Then, the intelligent function will be replaced by smart addition and WiFi intelligent control function for a long time, which will inevitably make consumption. The use of fatigue, so far in the washing machine intelligence, the market has not found a point of effective stimulation of consumer demand.
In addition to the intelligentization of the refrigerator, the intelligent control of the refrigerator hardware and the intelligent exploration of the refrigerator-based ecosystem, it still encounters “satisfactionâ€, touch screen on the refrigerator panel, and use music/video/listening on the Internet. The use of intelligent functions such as online shopping and other entertainment functions, downloading mobile APP and remote control of refrigerator connection has become a "chicken rib" in many refrigerators.
It can be said that the intelligentization of refrigerators and washing machines at this stage does not really sting the pain points of the market and users, and there is no epoch-making work in technological innovation and iteration. Therefore, the intelligentization of ice washing machine products has already arrived. At the new crossroads, the surface is always infinite, but it has not yet landed, let alone become the driving force for driving the high-end upgrade of the market.
The lack of intelligent interactive functions, the inequality of ecological resources, and the immature Internet technology are the reasons why smart refrigerators and washing machines have not made breakthroughs in recent years. In a short period of time, the intelligentization of the refrigerator washing machine will still be smashed here. It is unrealistic to want to grow as high as in previous years. The ice-washing enterprise that only relies on “smart†to achieve cornering overtaking will be afraid.
"Healthy" ice washes and slams
In the case of no breakthrough in intelligentization, what kind of high-end upgrades does the refrigerator washing machine enterprise rely on? Is it a multi-door inverter that is often talked about? Is it a constant pulsator? In fact, the consumption upgrade and new demand in recent years have been given accurately. The answer, yes, is the “health†that people are pursuing.
At present, the ice washing market has entered a new stage of consumption upgrading, and the demand for universality has risen to the demand for upgrading. The specific performance is from the functional demand of alternative labor to the more advanced consumption experience demand. In this context, domestic After the upgrade from the two-cylinder to the fully automatic, pulsator-to-roller, the washing machine market has once again welcomed a new wave of upgrades, and healthy laundry has become the focus.
The refrigerator market has also entered the stage of upgrading and upgrading since the implementation of the home appliances to the countryside policy in 2007. In this process, consumer income has increased, consumption habits and usage habits have changed, and health has gradually become a big enthusiasm. The opportunity for the company to overtake a new round of cornering. In addition to the basic completion of the differentiation of the door body and air-cooling / frequency conversion technology, the technical development trend of the refrigerator products has returned to the essence of the refrigerator - fresh-keeping, preservation means that life is exquisite and healthy.
Not only is the consumption upgrade, but the new health demand triggered by the second-child policy is also highlighted this year. Ovi expects the cumulative number of new births to be approximately 12.938 million in 2017-2021. The average number of new births per year is about 2.588 million. There will be a small birth peak in 17-19 years, which will directly lead to maternal and child appliances. The increase in consumer demand, especially the increase in the number of households, has increased the demand for large-size and large-volume home appliances. The requirements for sterilization, health, cleanliness, preservation, and separate washing have increased, and the demand for maternal and child health appliances has increased.
In line with health needs, from intelligent to healthy ice washing, it has become the consensus of many enterprises to achieve high-end upgrades, whether it is TCL's pollution-free washing machine, Casa Di Gezi washing machine, Skyworth inverter silver ion mites washing machine, Konka kmini washing machine TCL's integrated inverter air-cooled refrigerator, Rongsheng whole ecological fresh-keeping refrigerator, etc. are all products launched by the company for users' health pain points. Compared with intelligent, healthy ice washing is triumphant and more grounded.
TCL adheres to the healthy endurance burst
TCL Ice Wash is unique in the promotion of a healthy brand. Zuo Yanzhen, general manager of Zhongyikang Times Brand Center, believes that if companies want to make a difference in the health appliance market, they need to develop a diversified health product based on their health needs.
The TCL ice wash, which has long focused on the healthy life of users, has always been guided by the fundamental needs and pain points of users, adhering to the concept of innovation for healthy living, and has exported the pollution-free washing machine and integrated variable frequency air-cooled refrigerator to the market, providing users with the ultimate experience. The products and services, which is why the brand is growing rapidly.
Over the years, TCL's washing machines focus on healthy washing, high-end clothing care and convenient quality of life. The precise management of the main ingredients of the refrigerator and the precise management of non-food materials, the common point is to bring high-end health to each family. Enjoy life, and thus TCL has accumulated a market reputation for health products.
In terms of specific products, based on the user's healthy laundry pain point, TCL washing machine lasted for three years, changing the internal structure of the traditional washing machine, isolating the dirt and bacteria in the washing machine, and successively introduced the pollution-free washing machine, the pollution-free drum washing machine, and the sewage-free barrel. washing machine. Among them, the first full-barrel-free dirt-free structure completely bid farewell to the secondary pollution cross-contamination problem of the washing machine washing machine, and the first water-free cabin pollution-free structure completely bid farewell to the secondary pollution problem of the drum washing machine. The unique leading pollution-free technology has won China's national technology certification, special product certification, a number of national patents and four international patents, which is the guarantee for the healthy life of the majority of users.
In the refrigerator fresh-keeping, TCL refrigerator grasps the pain points of the user's diet and nutrition, and creates the first-in-one inverter air-cooling technology. It realizes 2 minutes of rapid cooling of the food storage, quickly realizes the quick-cooling lock, and locks the original flavor of the ingredients; The unique AAT negative oxygen ion fresh-keeping technology, the permanent self-release of the whole space, integrates the four functions of dust removal, deodorization, sterilization and fresh-keeping, realizes the water-locking rate of fruits and vegetables for more than 90% in 7 days, and removes 91.17% of the large intestine. Bacillus, providing 360° full range of fresh food for food.
At the same time, while realizing large space, air-cooled, and freshly-converted food materials, TCL refrigerator has also created a multi-space partition exclusive, to achieve dry and wet partitions, storage of special ingredients, special foods, accurate storage and other optimized fresh ingredients, with smart air cooling And a variety of technology patents, not only to make food preservation more durable, no loss of nutrition, more to meet the needs of service users energy-saving, low noise and comfortable life.
TCL refrigerator washing machine adheres to the health pain point, and constantly carries out product iteration and high-end upgrade, which is the main force leading the industry to “healthy pushâ€. Aowei Cloud Network (AVC) 2018 ice washing market forecast data shows that the washing machine market is expected to sell 37.3 million units in 2018, an increase of 1.1% year-on-year; the refrigerator market is expected to retail volume of 33.96 million units, an increase of 0.6%. In the 18-year refrigerator and washing machine market, the TCL ice wash will continue to burn health and continue to bring healthy living experience to users.
It is difficult to break through the intelligence, and the healthy ice wash will be difficult. The enterprises represented by TCL will realize the iterations through the health products, which will bring unexpected surprises to the high-end upgrade of the industry.
- Universal fit: compatible with all automobiles, boats and devices equipped with a 12V power source
- CIRCUIT PROTECTION: Power relay-safety protection and conversion circuit. Blade fuse protects the circuit when overcurrent or short circuit occurs.
- ILLUMINATED SWITCH: 3 pin on/off rocker switch with red indicator light when truing on, easy to turn on or off, has been passed test of 5, 000 times pressing.
- TWO AVAILABLE LEADS: With 2 sets of light output connectors for dual lighting fixtures less than 180W, the connection is more stable.
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