Foreword: LED filament lamp ushered in a high-speed development period in 2016, the market is extremely hot, and large enterprises are competing to intervene. This is both a challenge and an opportunity for us. Because of the involvement of large enterprises, it is a weather vane. That means that consumers generally agree that the market is gradually maturing. As the earliest companies to study filament lamps and the first new three-board products for filament lamps, there are more advantages.
The new three-board enterprise that makes filament lamps is Hangzhou Hengxing Gaohong Optoelectronics Technology Co., Ltd. (hereinafter referred to as “Hengxing Gaohongâ€), whose main business is the research and development, production and sales of LED package and LED lighting application products. The LED packaging devices produced by the company are mainly LED patches and LED filaments. The LED lighting application products are mainly LED filament lamps.
Wang Zhigen, chairman of Stellar Gaohong, said, “Hengxing Gaohong is a strong sect. Since 2012, it has spared no effort in researching and developing filament lamps. In 2014, LED filament lamps encountered the market Waterloo. Many companies were forced to quit, but in the end we insisted It’s down.â€
Large domestic and foreign manufacturers have poured into the market space
As early as 2014, the stellar Gaohong filament lamp production line has more than 10 sets of pressure welding equipment, 2 sealing production lines, and an average daily output of 10,000 bulbs, with an annual output value of 50 million yuan. Up to now, after two years of accumulation and precipitation, Stellar Gaohong has developed into one of the largest manufacturers of LED filament bulbs in China.
According to Wang Zhigen, "Now the stellar high-energy filament packaging production line has been expanded to 36, the filament lamp assembly production line has been expanded to six, the automatic spot welding equipment is fully equipped, the output has been turned over three times, and the annual output value is subject to various factors such as market price. The impact, although there has been a substantial increase, has not reached the expected output value, but we are still optimistic about the future market space."
After entering the third quarter of the LED industry, it seems that the "hot" is out of control, and there is a strong "outbreak of power". Among them, the LED filament lamp market is also heating up.
I believe everyone has also noticed that in addition to the increase in production of stellar Gaohong, foreign countries such as Philips, Osram, GE, domestic Mulinsen, Sunshine Lighting, Foshan Lighting, Shanghai Yaming, Yapuer, Hongli Optoelectronics, Hangke Optoelectronics, Cypress Lighting companies such as Lion and Yuanlei Technology are also cutting into the field of LED filament lamps and adding mass production.
"In fact, at the beginning of the listing of the new three boards, we creatively proposed the channel marketing model of "dealer = shareholder + agent + business consultant", and at the same time add smart manufacturing to stabilize the real economy and support the capital market. Wang Zhigen told Gaogong LED.
Do not fear the market to shuffle, do your best to make products
In recent years, as incandescent lamps have accelerated their exit from the market, filament lamps, which replace traditional incandescent lamps as the main market, have naturally become the products of choice for consumers.
"According to relevant statistics, the market capacity of filament lamps in 2015 is 100 million yuan. This year is 300 million yuan. Industry insiders said that they will continue to grow in multiples next year. We also believe that the future is full of light." Wang Zhigen said.
From the retro structure of the filament lamp, it is not difficult to find that the decorative and miniaturized filament lamps may have a blowout due to the general acceptance of the consumer, especially the decorative flexible filament lamp or geometric growth will occur.
High-lumen, high-power 20W, 25W, 30W, 35W and even 50W filament lamps have the potential to replace small-watt high-pressure sodium lamps and ceramic metal halide lamps below 50W.
The so-called first come first served, there are unlimited business opportunities, especially for large-scale enterprises, the profit space far exceeds the traditional lighting products. This is also the main reason why many large enterprises such as Mulinsen and Sunshine invested in the filament lamp this year. one.
It is worth mentioning that stellar Gaohong did not make the filament lamp into a flower shelf, but actually made the quality of the filament lamp and achieved the recognition and trust of the customer. Finally, the market feedback gave a satisfactory answer.
Nowadays, incandescent lamps are perfectly replaced by filament lamps, and they are also the result of several rounds of "shuffle" after bulbs.
In Wang Zhigen’s view, “Hengxing Gaohong is not afraid of “market shufflingâ€, so it’s afraid not to be a product! Because market shuffling is beneficial to market optimization and maintaining a good market environment, which can regulate the market and promote products. Upgrade and stability."
Strengthen R&D and innovation, and stabilize the European and American markets
In fact, since the research and development in 2012, LED filament lamps have long suffered from heat dissipation and high price, which is also the reason why they have not been optimistic about the market for a long time.
Until the second half of 2014, the bottleneck of LED filament lamp technology was broken with the intervention of linear constant current driver IC, and with the gradual maturity matching of materials and equipment such as chips, packaged devices, phosphors, substrates, etc., the development of filament lamps rose to new stage.
In recent years, stellar Gaohong has been continuously investing in high cost and constantly researching and developing new products. It has successively launched large and small curved filament lamps, intelligent dimming filament lamps, flexible filament lamps and other products, which are favored by customers.
“Because of the good market response, small batches and multi-variety orders are coming. According to customer feedback, curved filament lamps are expected to achieve greater breakthroughs next year, which will also highlight the advance patent layout of our curved filament lamps. The advantage." Wang Zhigen said, coupled with the perfect combination of smart APP and curved filament lamp, this will become an important step for stellar Gaohong to stabilize the European and American markets.
Compared with the domestic market, the profit margin and market saturation space of overseas markets are still relatively large. Entering overseas markets, especially in Europe and the United States, has always been the direction of stellar Gaohong.
Wang Zhigen believes that from the experience point of view, the customer's demand for traditional incandescent lamps is our opportunity. Compared with domestic large-scale enterprises, stellar Gaohong is only taking the road of differentiation, and has laid out the market and patents in advance.
Undoubtedly, companies with patents and capacity can grasp the opportunities of rapid market growth. Stellar Gaohong can maintain rapid growth in this market, which is also due to continuous patent investment, certification and production capacity follow-up.
It is understood that Stellar Gaohong is applying for and has more than 120 patents of various types, including 82 patents for the declaration and possession of filament lamps, including 9 invention patents including curved filament lamps; in addition, 5 international Two patents have been approved.
Improve brand awareness and adhere to the high-end route
As early as 2012, stellar Gaohong was optimistic about the development potential of filament lamps, and also independently developed filament lamps from 2012. Through more than three years, stellar Gaohong's filament lamp products have become "mainstream products" from "many consumers do not recognize". Wang Zhigen reminded that "the filament lamp product "fire" is inevitable, but the filament lamp product still has a lot of room for improvement in terms of technology, technology and yield, so the investment needs to be cautious."
What is gratifying is that the European and American customers have high market expectations for the smart APP curved filament lamp and flexible filament lamp. I believe these two products will become one of the most valuable filament lights in 2017.
According to Wang Zhigen, "Next, on the one hand, stellar Gaohong will rely on brand awareness and continue to adhere to the road of high-end products, with the invention of the patented product "APP smart curved filament lamp" as the main fist product, with flexible filament lamp As a bright spot, it attracts eyeballs and triggers the European and American markets. On the other hand, it will use conventional straight-line filament lamps to spread the goods and popularize the Middle East market, Southeast Asia, Africa and other markets, and of course the European and American markets."
Regarding capital, in the future, Stellar Gaohong will continue to stabilize its entity and plan to raise funds of RMB 15-20 million in a private placement to achieve the expansion of the market in the emerging market of filament lamps, so that the price-earnings ratio will increase by 6-10 times. At the same time, the company will continue to follow the path of innovation, learn from experts, learn from peers, learn from big customers, and pledge to make LED filament lamps special, strong, bigger and farther.
In the future, in the demand for high-power filament lamps, the market space will be large, but the speed is far from what we imagined. Because in the high-power filament lamp, especially the technical barriers, safety and reliability of the filament lamp above 30W, it takes time to verify.
"We are a company of good faith. Before a few rounds or even more than a dozen rounds of experimental results, our new products will never be rushed to the market." Wang Zhigen finally said.
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