The four characteristics of the Central Plains lighting industry

Henan, located in the hinterland of the Central Plains, facing the south and facing the east and the west, has a three-in-one and four-horizontal railway network, and is connected to the surrounding provinces and cities with a highway extending in all directions. It has always been the transportation hub, and it is formed by superior geographical position. A strong radiation force and influence, so since ancient times, there has been a saying that "when taking the world, Henan is in the fight."

For many lighting manufacturers, Henan is the key to catching the Huazhong market and even starting the North China region. Therefore, large and small lighting brands have entered this place to jointly perform the spring and autumn of Henan lighting industry. In the Zhengzhou market, the competition between brands is getting stronger and stronger, and the pressure is getting bigger and bigger. Almost always, manufacturers have turned their attention to the development of the second and third-tier markets, and gradually shifted the position of brand disputes. In the 18 provincial cities in the province, due to the influence of economic development, with the participation of major brands, the lighting industry performance is not the same, but the characteristics presented are generally consistent:

Big store prevails

After the visit to the lighting merchants, the reporter found that the market in the secondary markets of various cities prevailed in the market, hundreds of square meters, and thousands of square meters, and some even reached five to six thousand square meters. Take Xinyang Lighting Store as an example, there are nearly 25 local merchants, and there are eight merchants with an area of ​​more than 500 square meters, of which the largest store has an area of ​​6,000 square meters, followed by 5,000 square meters.

Joined forces

Many well-known brands took Zhengzhou as the starting point and spread to the subordinate cities of the second and third-tier cities. The well-known brands such as NVC, Op, Sanxiong, Aurora, etc., mainly “hand in hand” local lighting manufacturers The two sides have achieved "strong cooperation", through the long-established network and business reputation of dealers in the local area, and also by the excellent quality of products and good terminal image display, quickly gained recognition from consumers and merchants. Market share is high. On the other hand, there have also been many merchants who want to fish in troubled waters by brand advantage. Philips-based products such as Philips, Philips, Spain, etc., and some stores with Ou Pu, NVC brand, the actual products sold are irrelevant.

Market needs to be improved

Looking at various cities in Henan, there are few professional lighting stores, the market facilities are very simple, and the merchants are scattered. Some lighting stores and building materials are mixed, or a greenhouse, similar to the distribution market, and even some cities do not have lighting stores. Merchants are scattered around the streets. In many lighting stores in the city, lighting is also engaged in electrician, electric materials, hardware, and Weiyu. In the business grades, high-end crystal lamps and modern lanterns are relatively rare in the business, generally in the middle and low-end, and in relative The city is not rich, the product grade is more messy.

Diversified sales channels

The lighting dealers in Henan have few foreigners. The list of large and strong merchants is mostly local. They have long operating hours in the local area. They were first involved in the early 1980s. Moreover, many of them have laid a strong foundation in the field of lighting retail, and gradually expanded into the field of home decoration design and engineering, and some merchants have integrated their own resources to set up diversified companies such as lighting, fabrics and decorative design. Diversified lighting sales methods.


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