In the era of Internet TV, why do local companies no longer marry "foreign monk"?

The contrast between Chinese manufacturing and foreign manufacturing seems to be an eternal topic. People are happy with it. In the development of the Chinese television industry, such comparison has never stopped. What is gratifying is that domestic TV companies have continued to grow in this process, from the initial relative disadvantages to being able to compete positively with them; from the emergence of individual companies, to the collective rise of companies such as Cool Open, Skyworth, TCL, and Hisense; from The active pursuit of the traditional television era, and evenly divided into the Internet era, local TV companies are no longer afraid of foreign "young monk."
Today's domestic TV market still has many foreign brands, but they no longer have an absolute strong position. The obvious point is that the decline in market share of Japanese and Korean TV companies that once swept the Chinese market has become an indisputable fact.

According to the data released by the IHS, a survey agency brought by the Internet, in 2016, the share of Chinese TV brands in the domestic market topped the list. In the top six markets, Japan and South Korea have no television brands. The market share of Japanese TV brands dropped to 4.4%, and the market share of Korean TV brands fell below 5% for the first time to 4.5%. In fact, it is not surprising that such a market situation has emerged.
Nowadays, Skyworth and other local TV companies have accumulated considerable strength after years of development. The former short-circuit board and short-circuit board have already been filled up, and the transformation from product-making to brand-building has been completed to achieve a qualitative leap. No matter in terms of technology research and development or talent team building, domestic TV companies can work with foreign companies. At the same time, it also has a place in the international arena.
More importantly, the Internet has brought shocks to the industry. The TV industry is no longer just an era of competing hardware technologies and quality, but also competes in various aspects such as Internetization, intelligence, user demand, and commercial operation. It can also be understood that the Internet has brought domestic and foreign television companies to the same starting line. In the new industry window period provided by the Internet, the domestic television industry has seized the opportunity. Not only traditional enterprises such as Skyworth and TCL have transformed, but also a group of Internet TV companies such as Kukai, Xiaomi, etc., and “groups of old and new TV companies”. "The assault" has improved the voice of domestic companies.
Model innovation opens up the possibility that all Internet TV companies may be cool to open. Not only has the number of domestic companies expanded their lineup, but more importantly, their Internet-based thinking has brought long-lasting vigor to the industry. This is why the last two years We have found that domestic TV companies are becoming more and more active and even more so than foreign companies.
A feature of the Internet age is "nothing is impossible." For example, not relying on TV hardware to make money has never been a problem in the past, but companies such as Cool Open have realized profitability through large-screen television commercial operations. Therefore, in the face of the opportunities created by the Internet, TV companies need to dare to think and dare to create unlimited possibilities. In order to adapt to the characteristics of the era, TV companies are exploring new business models. The “big content” strategy proposed by Kukai is a relatively new model at present.

Coolcom's success lies in its recognition that users are most concerned about what kind of content Internet TV can provide. Based on this, CoolOpen uses big data analysis technology to divide the user's content into seven major areas such as film and television, games, travel, and shopping, and establish a corresponding content section. In order to quickly improve the content system, Coolopen will use its large-screen commercial operation prospects to attract companies in other fields to cooperate and share the market value of Internet TV.
Under such business ideas, Coocaa and Tencent Video, iQiyi, and Ctrip have established cooperative relationships, and the content that Cool TV can provide to users has increased. In the process of complementarity and complementarity, Coolopen has increased its market position, brought benefits to its partners, and provided users with better products and achieved a win-win situation for all parties, thus opening up all possibilities.
It can be seen that the upgrading of the manufacturing level and the innovation of the business model have improved the overall level of the TV industry, allowing domestic companies to stand upright in the comparison of Chinese and foreign TV brands. Of course, domestic TV companies still have a long way to go because foreign TV manufacturing industry is also progressing and competition will be eternal.
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