Alipay social elements to establish a one-stop platform

Alipay released the latest 9.0 version, "Alipay" and "Alipay Wallet" will be combined into social elements, and to enable the new logo on the blue and white. The new Alipay will give full play to the advantages of mobile Internet, big data, and cloud computing, focus on everyone, and work with partners to provide users with more personalized and temperature services.

In the new version of Alipay, two new first-level entrances, “Merchant” and “Friend”, were added to replace the “service window” and “exploration” respectively. In addition, the new version of Alipay also added a series of life and communication functions such as family accounts, lending, group accounts, and buyout stocks.

In the era of mobile Internet, all user behaviors, including financial services and social interactions such as payment, will be integrated into specific scenarios. Just as people do not go shopping for the purpose of using payment, but instead use Alipay naturally in a specific consumption scenario, people’s financial needs are not only in isolation to make money, but ultimately they are all to satisfy a certain life scene. aims.

As of now, Alipay has more than 400 million real-name users. In addition to being the most preferred online payment method, Alipay has achieved coverage in many offline scenes such as restaurants, supermarkets, convenience stores, hospitals, taxis, and private cars. With more than 130,000 offline dining and supermarket outlets, more than 200 hospitals and hundreds of thousands of taxis, users can pay with Alipay via mobile phones.

The new Alipay, also added "friends" as a first-class entrance, can support one-to-one communication and group functions.

Sharing and communicating scenes are one of the essential scenes in people's lives. People find a good product, find a good restaurant, find a good financial product, and they will share their desires and needs with their friends. Therefore, in addition to various scenarios such as consumerism, financial management, and lifestyle, the new Alipay will also support users to add friends in Alipay, support users to share good things with their friends, and provide users with communication and sharing support for scenes.

Through the group function, the “meal rider” who often eats together can make a group at Alipay Lira, generate a group payment code, pay each meal, show the group payment code, and it can be automatically carried out by everyone involved in the dinner. AA payment. Before eating, you can also share information about the restaurant to the group, discuss and select restaurants that are recognized by everyone.

Alipay has joined the “friends” function, and the introduction of communication scenes is not to be social, but is not to be a chat tool. Every scene of people's lives is intertwined with people, people and businesses, people and services, etc. Alipay will create a new scene-relationship chain for people while creating a human-centered scene platform. People solve the problem of relationships among people in various scenarios. "The scene relationship chain is the most important chain of relationships. Once we solve the problems in various scenarios, we will establish a new social relationship."