On the AWE scene in Shanghai on March 8th, Beverly's high-end brand Beverly released a new BVL2D100TG6 roller. After the Beverly generation and the BVL1F150G6, Beverly built the perfect solution for the user. Brand positioning, adding a great representative.
Every time Beverly releases a new product, it can become an explosion in the industry, whether it is the Beverly generation's 7-inch touch screen, the diamond door seal, the stylish appearance of the secondary screen display, or the big washing and drying of the duplex type, the partition synchronization, Innovative laundry methods such as smart care and precise delivery have become the model of extreme care in the industry.
Since Beverly “Big†double washing machine BVLF150G6 was launched in September 2017, it has been paying close attention to the needs of the domestic elite, the four generations of the same family and the two-child family for large-capacity, healthy partition washing and smart care. With a growth rate of more than 800%, the high-speed growth in the past six months has been well received by consumers, occupying a dominant position in the high-end field of more than 10,000 yuan.
Beverly's explosive mode continues to prove that the technological innovation around the user is the source of the upgrade of the washing machine industry's subdivided product structure, and the new products that meet the needs of users' high-end care will undoubtedly bring new opportunities to the brand.
Subvert industry awareness, only for a better user experience
As the second generation of Beverly's flagship series, it inherits the Beverly generation's high-value design pursuit and experiences disruptive innovation in user experience. For the first time, the Beverly II series products on display at AWE are equipped with a new logic washing method - one-button "easy wash" function. This feature breaks through the traditional laundry program selection logic. Through the powerful computing power of the internal chip and rich laundry big data support, it can more intelligently sense the weight of the laundry, the fabric composition and water quality, and monitor the water quality at any time. , automatically calculate the washing power, washing time, etc., and then wash the stains on the clothes and the washing solvent remaining in the washing process. At the same time, in the selection of the program, the user only needs to select the degree of soiling of the clothes and the degree of care of the clothes to complete the entire washing process.
Subversion, became the best definition of Beverly's second generation roller BVL2D100TG6. Little Swan's user experience engineers found in the study of the use of washing machines that all washing machines now have a very serious and difficult problem to overcome: the choice of washing program. Since the composition of the current clothing material is more and more abundant, it is impossible for the consumer to wear the same material of the clothing every day, so when washing, the problem of selecting which program to wash is encountered. Is it a large wash? Wool wash? Or a mixed wash? Many times, clothes are washed more or less because of the wrong choice of washing procedures. Such a pain point has become the focus of the Little Swan user experience engineers. After thousands of days and nights of testing, experimentation and continuous rich data support, Beverly's second generation "easy wash" function finally met with consumers at this AWE. I believe that in the near future, consumers can experience such magical innovations.
Beverly's second-generation "easy-wash" operation completely overturned the operating logic of the traditional washing machine. From then on, when consumers choose the laundry program, they don't have to consider the choice of the material washing process. All these work are supported by the all-powered chip inside Beverly II and the big data behind it to complete the automatic weight, fabric composition, local Basic issues such as water quality. Consumers only need to choose the degree of soiling of the clothes and the degree of care they need. Through more intuitive judgment, even if you have difficulty choosing, you will not be entangled in the choice of washing procedures.
Cold water washing black technology refreshing new benchmark
The relevant person in charge of Little Swan introduced the main factors affecting the washing ratio of the washing machine including mechanical force, chemical power, washing time, washing temperature and water consumption. The washing machine of the drum washing machine is more powerful than the pulsator due to its gravity. The washing machine is weak, so other auxiliary means are needed to ensure the washing ratio. In the current drum washing machine industry, the common practice is to ensure the washing ratio by heating, but this will inevitably damage the user's clothes, causing the clothes to fade and whiten; high-grade materials, such as wool and cashmere, shrink after heating, Deformation.
The new BVL2D100TG6 roller released by Beverly inherits the cold water washing black technology that Beverly has always been proud of. It uses innovative unheated water at room temperature. The whole washing process does not require heating, and it still reaches the traditional drum temperature of 40 °C. 1.05 wash of laundry. Not only the drum washing machine has the advantages of small abrasion, no entanglement, water saving, etc., but also completely changes the traditional washing machine must be heated to wash the high power consumption caused by the cleaning degree, saving 70%, eliminating the drum washing machine Heating is difficult to completely wash the industry problems of clothing.
User experience promotes high-end brand image and upgrades
The washing machine industry has been under pressure in recent years. With the prosperity of the four new economies, such as smart home, market upgrade, sharing economy and mobile internet, the washing machine market is booming, and the consumer environment is changing. The increasing demand for intelligent and personalized products is intensifying the product revolution in the washing machine market. The washing machine market is entering a new development cycle. The laundry demand represented by healthy washing and high-end washing is leading the evolution of the washing machine market. .
Beverly has always been a user-centered technological innovation, adapting its ability to adapt to strategic changes and perseverance in decision-making, and has become a leader in the consumption upgrade of the washing machine industry. The launch of AWE's new roller BVL2D100TG6 product will further enrich the Beverly brand washing machine product lineup to achieve a comprehensive coverage of user demand through the diversified product layout, and promote the healthy and intelligent washing machine industry in China. High-end transformation and upgrade.
Faced with the turbulent environment of the washing machine industry, Beverly insisted on returning to the essence of clothing and washing, and integrated the boutique strategy and the explosion model. It was also recognized by the authoritative awards represented by the Red Top Award, and was selected into the CCTV national brand plan and strong. Landing on CCTV's set of gold gears and other combination punches, promoting the brand image of Little Swan's high-end and globalization is becoming more and more popular.
Guangdong Ojun Technology Co., Ltd. , https://www.ojunconnector.com