According to the high-end market data released by Zhongyikang in the third week of 2018, the overall share of Casa Di air conditioners in the price range of over 15,000 yuan was 38.64%, which was 1.5 times that of the second place and 2.6 times that of the third place. Japanese brand. Casa Di air-conditioning sales opened the industry gap, and continued to rank first in the high-end market.
Benefiting from the growth of consumer demand brought about by economic growth and the continuous stimulation of high-end product upgrades, the demand for retail sales of household air conditioners in China released overdraft in the future market in 2017, making the retail situation in the next cold year less optimistic. At the "China Air Conditioning and Purification Industry Summit Forum" held last year, Aowei Cloud Network released data forecast that the retail scale of household air conditioners in the 2018 freezing year (hereinafter referred to as the cold year) will fall by about 15% year-on-year, which is undoubtedly the next year. The high-end air-conditioning industry is facing "a cold water." Faced with the "difficulties" that the entire industry is about to face, Casa Di air conditioning is unexpected, and in the 2018 year, a beautiful "transcript" was handed over.
Zhongyi Kang pre-judgment, the air-conditioning market in 2018 will show two major trends of continued product structure upgrade and high-end competition. The sales share of Casa Di Air Conditioning in the opening year just explained the leading position in the two major trends of the 2018 industry. In terms of product structure upgrade, Kasidi Air Conditioning has the largest share of sales in this time. Yunding Air Conditioning is the best representative of the 2017 high-end air conditioning upgrade iteration. It has won the Red Top Award and the China Patent Award Design Gold Award. Unlike peer-to-peer products that focus only on upgrade technology, Yunding Air Conditioner is created by Casa Di to improve the family breathing experience. It is equipped with BNT temperature self-balancing, dry and wet self-control, and LIEP light ion purification. It is the first time that global users have access to the concept of “temperature and humidity control†and built the world's first new air conditioning standard “double cycle softâ€. wind". In the first three quarters of 2017, Yunding Air Conditioning Co., Ltd. occupied 47% of the household air conditioner market of more than 16,000 yuan, ranking first in the industry.
At the same time, Tianzhu Air Conditioning, which will be launched globally in 2018, has become a major weapon for Casa Di's 2018 opening year. Different from the traditional air conditioner adopting the multi-temperature zone air supply mode, Casa Di Tianyi adopts the “customized air supply†mode and becomes the first intelligent multi-temperature zone in the industry to break through the “air conditioner can only blow one temperature windâ€. Household air conditioning. At the Canton Fair and the 51st CES Exhibition, Tianzhu Air Conditioning became the most popular home appliance product in the smart home scene because of its original wisdom “customized†experience.
In order to achieve more market share in the new year, the high-end air-conditioning industry is occupying the annual sales share with the most abundant resources. At this time, Casa Di air-conditioning adopts the “one person in one†mode as the strategic guidance and the industry high. The price, high sales and high reputation have started the "first flaw" of the 2018 high-end air-conditioning industry, which has set a new chapter for the development of high-end air-conditioning in the new year.
2222Bossgoo(China)Tecgnology.(Bossgoo(China)Tecgnology) , https://www.cn-gangdao.com