[Text / LED lighting channel Lu Qiujia] Dr. Zhang Xiaofei, CEO of Gaogong LED, once said: "This year, the home lighting market is expected to usher in an outbreak, and the perfect channel layout will become the key to the market to seize the market."
At the beginning of this year, the looting of LED lighting channels is full of gunpowder. Mulinsen, Jiamei, Guoxing Optoelectronics... A dealership meeting, a group of people's favorite dealers to sign the data, seems to be announcing that this year's LED indoor lighting market has entered an outbreak.
LED lighting channel expansion has reached a key turning point. Traditional lighting companies are busy focusing on the whole channel, cooperation and cooperation, and annexation and annexation; emerging LED lighting companies are desperately fighting for features and price, hoping to be killed in this fight. Break through.
In the terminal market, joint marketing has also become an important channel for dealers to take the initiative.
In May of this year, Chengdu Aiguangbao Lighting City and Jinfu Lighting City have held large-scale group buying activities. LED lighting products generally cooperate with ceramics, floor tiles, wallpaper and other household items to open sales channels. "We are not the first time to hold a large group purchase. Consumers can buy it at one stop, of course, the effect is very good."
Not only that, but the new store in Chengdu, Huahuang Home Mall, has realized the arrival of the pan-home era. All the home products in the store have everything, including LED lighting products.
In the Shanghai market, LED lighting products have long been classified as one of the major supermarkets and household items. A person in charge of a large supermarket in Shanghai said: "The classification of LED lighting products into household goods is to enable consumers to constantly learn about LED lighting products while purchasing household items. Through this subtle influence, consumers are allowed to Have a further understanding and experience of LED lighting products."
The concept of “pan-home†has quietly affected the marketing model of the terminal market.
On July 10, 2014, the “2014 China LED Lighting and Pan-Family Industry Cross-border Summit†jointly hosted by Gaogong LED and China (Guangzhou) International Building Decoration Expo will be held at Guangzhou Pazhou Canton Fair. At that time, the LED lighting and home and building materials industry will discuss the issues of how LED lighting products can be better integrated with the pan-home.
The 16th China (Guangzhou) International Building Decoration Expo (hereinafter referred to as “Guangzhou Construction Expoâ€), which is known as the “Asian Building Materials First Exhibitionâ€, will be imported and exported in Guangzhou China from July 8th to 11th, 2014. The trade fair pavilion is held.
The exhibition area of ​​this year's Guangzhou Construction Expo covers more than 340,000 square meters, including integrated home exhibition area, whole wood home decoration exhibition area, wardrobe exhibition area, kitchen exhibition area, door and window exhibition area, architectural decoration hardware exhibition area, Weitao exhibition area, floor material exhibition and staircase exhibition area, decoration Glass exhibition area, glass technology, machinery, equipment, tools/accessories and materials exhibition area, ceiling decoration area, wall decoration/wallpaper, fabric/soft package exhibition area, wall decoration/wallpaper, fabric/soft package exhibition area, etc. A lot.
Gaogong LED will also showcase the latest LED indoor lighting products in the booth of L25 booth in Hall 1.2 of this exhibition to help enterprises expand their home improvement and tooling channels.
In addition to exploring how LED lighting can quickly integrate into the pan-home system, the summit will also explore the wave of e-commerce and mobile connectivity that is currently the most popular. Mobile e-commerce is driving the continuous innovation of LED lighting marketing model. The traditional offline marketing model is being broken, and new marketing concepts and strategies will emerge.
Philips, NVC, Op, Qinshang Optoelectronics, Changfang Lighting, Sunshine Lighting, Sanxiong Aurora, Laiwei Optoelectronics and other well-known brands have been strong in Tmall, and some LED products are very optimistic. But online, the sales channels of LED lighting products have not really been integrated with home products.
In fact, offline group buying activities are also applicable to online in a certain sense. “You can choose to be in the decoration season, do large-scale promotional activities online, and sell the lamps and stores and sell the home products stores each with a link to the cooperation brand, which will be very effective.†Gu Baoqiang, the director of Zhongshan Haorui Optoelectronics, told reporter.
"But the biggest challenge facing online group buying is that the resulting benefits are not well evaluated, and how to distribute the benefits reasonably is the most concerned issue for group buying merchants." Gu Baoqiang added.
From this point of view, how to establish a better cooperation model with the channel providers and establish a more stable cooperative relationship is a problem that manufacturers must consider. At the same time, channel vendors also need to follow the market trend, especially to adapt to the changes brought about by e-commerce and mobile internet.
“Pan Home†has become the next breakthrough for LED lighting companies. As long as LED lighting companies make full use of cross-border resources, small enterprises can break through and occupy a place in the market; while dominant companies are more likely to create LED lighting brands belonging to the pan-home era. .
At the beginning of this year, the looting of LED lighting channels is full of gunpowder. Mulinsen, Jiamei, Guoxing Optoelectronics... A dealership meeting, a group of people's favorite dealers to sign the data, seems to be announcing that this year's LED indoor lighting market has entered an outbreak.
LED lighting channel expansion has reached a key turning point. Traditional lighting companies are busy focusing on the whole channel, cooperation and cooperation, and annexation and annexation; emerging LED lighting companies are desperately fighting for features and price, hoping to be killed in this fight. Break through.
In the terminal market, joint marketing has also become an important channel for dealers to take the initiative.
In May of this year, Chengdu Aiguangbao Lighting City and Jinfu Lighting City have held large-scale group buying activities. LED lighting products generally cooperate with ceramics, floor tiles, wallpaper and other household items to open sales channels. "We are not the first time to hold a large group purchase. Consumers can buy it at one stop, of course, the effect is very good."
Not only that, but the new store in Chengdu, Huahuang Home Mall, has realized the arrival of the pan-home era. All the home products in the store have everything, including LED lighting products.
In the Shanghai market, LED lighting products have long been classified as one of the major supermarkets and household items. A person in charge of a large supermarket in Shanghai said: "The classification of LED lighting products into household goods is to enable consumers to constantly learn about LED lighting products while purchasing household items. Through this subtle influence, consumers are allowed to Have a further understanding and experience of LED lighting products."
The concept of “pan-home†has quietly affected the marketing model of the terminal market.
On July 10, 2014, the “2014 China LED Lighting and Pan-Family Industry Cross-border Summit†jointly hosted by Gaogong LED and China (Guangzhou) International Building Decoration Expo will be held at Guangzhou Pazhou Canton Fair. At that time, the LED lighting and home and building materials industry will discuss the issues of how LED lighting products can be better integrated with the pan-home.
The 16th China (Guangzhou) International Building Decoration Expo (hereinafter referred to as “Guangzhou Construction Expoâ€), which is known as the “Asian Building Materials First Exhibitionâ€, will be imported and exported in Guangzhou China from July 8th to 11th, 2014. The trade fair pavilion is held.
The exhibition area of ​​this year's Guangzhou Construction Expo covers more than 340,000 square meters, including integrated home exhibition area, whole wood home decoration exhibition area, wardrobe exhibition area, kitchen exhibition area, door and window exhibition area, architectural decoration hardware exhibition area, Weitao exhibition area, floor material exhibition and staircase exhibition area, decoration Glass exhibition area, glass technology, machinery, equipment, tools/accessories and materials exhibition area, ceiling decoration area, wall decoration/wallpaper, fabric/soft package exhibition area, wall decoration/wallpaper, fabric/soft package exhibition area, etc. A lot.
Gaogong LED will also showcase the latest LED indoor lighting products in the booth of L25 booth in Hall 1.2 of this exhibition to help enterprises expand their home improvement and tooling channels.
In addition to exploring how LED lighting can quickly integrate into the pan-home system, the summit will also explore the wave of e-commerce and mobile connectivity that is currently the most popular. Mobile e-commerce is driving the continuous innovation of LED lighting marketing model. The traditional offline marketing model is being broken, and new marketing concepts and strategies will emerge.
Philips, NVC, Op, Qinshang Optoelectronics, Changfang Lighting, Sunshine Lighting, Sanxiong Aurora, Laiwei Optoelectronics and other well-known brands have been strong in Tmall, and some LED products are very optimistic. But online, the sales channels of LED lighting products have not really been integrated with home products.
In fact, offline group buying activities are also applicable to online in a certain sense. “You can choose to be in the decoration season, do large-scale promotional activities online, and sell the lamps and stores and sell the home products stores each with a link to the cooperation brand, which will be very effective.†Gu Baoqiang, the director of Zhongshan Haorui Optoelectronics, told reporter.
"But the biggest challenge facing online group buying is that the resulting benefits are not well evaluated, and how to distribute the benefits reasonably is the most concerned issue for group buying merchants." Gu Baoqiang added.
From this point of view, how to establish a better cooperation model with the channel providers and establish a more stable cooperative relationship is a problem that manufacturers must consider. At the same time, channel vendors also need to follow the market trend, especially to adapt to the changes brought about by e-commerce and mobile internet.
“Pan Home†has become the next breakthrough for LED lighting companies. As long as LED lighting companies make full use of cross-border resources, small enterprises can break through and occupy a place in the market; while dominant companies are more likely to create LED lighting brands belonging to the pan-home era. .
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