On February 28th, the world's lighting giant Philips Lighting held the first Chinese media conference in Beijing in 2012. Wei Qianzhe, vice president of Philips Lighting Greater China, revealed the marketing theme of Philips Lighting for the Chinese market in 2012. No see." He also revealed that Philips Lighting has achieved strong growth in the Chinese market in 2011 and hopes to maintain this growth in 2012.
The research results of China’s leading industry growth research organization StrategiesUnlimited show that 2010 to 2011 are two years of rapid growth and popularity of LED commercial lighting. In 2011, the total global LED lighting market reached US$9 billion, and the annual output value of the global LED lighting market is expected to exceed US$33 billion in 2013.
Wei Qianzhe does not deny China's position in the LED market. "It is the Asia-Pacific market, especially the Chinese market that is leading the growth of the industry." He said frankly that many countries in Europe are cutting government spending due to the European debt crisis, which led to the majority of lighting equipment in the European market replacing the existing products. In China and other Asia-Pacific markets, infrastructure construction will promote the development of the lighting industry.
The data of the research institution confirms Wei Qianzhe’s judgment. According to statistics, the total size of China's LED industry reached 156 billion yuan in 2011, a year-on-year increase of 30%. Lyon Securities pointed out that in terms of market, China is now the world's largest Led Outdoor Lighting market. In 2009, a total of 250,000 LED lamps were installed, accounting for 42% of the global LED lighting market. The Chinese market has become an important base for the development of the LED industry.
According to the research report of Changjiang Securities (000783), the National Development and Reform Commission predicts that during the “12th Five-Year Plan†period, the LED industry is expected to achieve a quadrupling target, and by the end of 2015, China’s LED lighting penetration rate will reach 20%. The industry generally estimates that it is more optimistic. It is estimated that by 2015, the penetration rate of Outdoor Led Lighting in China will reach 60% to 80%, the penetration rate of indoor and commercial LED lighting will reach 25% to 30%, and the penetration rate of indoor home LED lighting will be about 5% to 10%. %, the overall penetration of LED lighting in the Chinese market will reach or even exceed 20%. The rapid growth of the LED lighting market is estimated to continue from 2012 to 2015.
The foreign-invested giants have never stopped in the face of the huge LED market in China.
In December last year, Sylvester, the newly appointed GE Lighting Global President, clearly stated in an interview with Chinese media that GE Lighting's strategy in China is that it will pay more attention to China and rely more on it. It also proposes that it must win through the implementation of green solutions. The transformation of commercial operations creates three strategies such as a world-class operating platform to shape the vision and strategy of GE Lighting in China. While stabilizing the eastern market in China, GE Lighting set up its second research center in Xi'an and aimed at the western market.
Another lighting giant Osram has also set up five production bases and six research and development centers in China. The company has nearly 10,000 employees in China.
Wei Qianzhe told this reporter that Philips Lighting achieved a 17% growth in the Chinese market in 2011. At present, China is the second largest market outside Europe and the United States. Prior to this, Philips Lighting announced that it invested 25 million euros to build LED professional lighting projects in Chengdu.
Xu Yongtao, senior marketing director of Philips Lighting in China, revealed that Philips Lighting will continue to plunge into five market segments such as road lighting commercial lighting and home lighting in the Urban Landscape Lighting Industry Office to meet the needs of the Chinese market.
There is still a gap in the domestic industry In recent years, China's LED industry has developed rapidly. Under the support of national policies and downstream application requirements, a relatively complete LED industry chain system has been formed.
Xu Huai, executive vice chairman and secretary-general of the China Illuminating Engineering Society stated that under the circumstances where energy conservation has received unprecedented attention, the country has regarded LED lighting as a key development area, which has become one of the most important changes in the lighting industry in China. "The rapid development of LED lighting in recent years has benefited from this technology, which has met the multiple pursuits of environmental protection, energy conservation and quality of life in today's society. Currently, the lighting industry is ushering in a trend from traditional lighting to LED lighting. In the process of transformation, how companies change their thinking, seize opportunities, and lead this change with innovation. They are committed to providing the market with integrated lighting solutions, not just single lighting products."
Xu Huai pointed out that despite the rapid development of domestic enterprises in recent years, there are still gaps compared with the international giants.
She analyzed that the LED industry chain includes upstream substrate wafers and chips, midstream packaging and downstream lighting displays and backlight applications. At present, the industrial chain of Chinese companies is not complete. “China’s enterprises are broadly divided into two categories: one is the transformation of traditional lighting companies, and the other is the transformation of semiconductor light-emitting diode manufacturers. This leads to the lack of understanding of the former, while the latter lacks understanding of lighting. ."
In contrast, lighting giants such as Philips have strong capital and technology. They have the ability to invest in the entire LED industry chain and complete the integration of the industry chain, taking into account both technology and lighting. At the same time, foreign-funded enterprises are not satisfied with providing products and instead provide lighting solutions and become service providers. At this level, there is still a small gap between domestic companies.
It is reported that China’s Central Commission for Industry and Investment plans to screen 100 LED light source R&D and production enterprises across the country to provide advanced and applicable energy-efficient products. The short-listed companies must satisfy: China's registered manufacturing enterprises; the scope of operations must include the manufacture of LED lighting products; registered capital of not less than 1000 (including) million; corporate asset-liability ratio does not exceed 60%; can provide national-level electric light source testing LED lighting product inspection report issued by the agency.
Xu Huai pointed out that compared with foreign giants, Chinese domestic companies need to seize opportunities in the R&D industrial chain integration and strategic adjustment to accelerate development and narrow the gap with foreign giants.
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