On November 7th, Li Dong, the ancient folk custom used this day as the beginning of winter. A billion-dollar LED application company in Shenzhen closed.
The company has already revealed clues in the capital chain rupture in the first two months, and Gaogong LED reported on the risk of offending people. However, Feige did not think that this company owed the supplier more than 20 million yuan in addition to the employee's salary. It happened that Feige attended the annual meeting of the Photonics Association in Wuhan. One question was asked. Two of them were creditors. One of them was a package ("about 90 million yuan, or on the books, Xiamen is owed more, there are 800 More than a million yuan"), even more than the unexpected brother is a chip maker (owed more than 2 million yuan).
Fei Ge is puzzled and asks why. Usually used for application, mainly due to the power of power supplies, accessories and device manufacturers, packaging manufacturers owe more, can not find more accounts, go upstream. The reason why upstream companies will send chips to application companies is also helpless. Since the application company said that its "products are selling well", the funds are "slightly nervous." Since the chip manufacturers are willing to give the packaging factory, they can also directly supply the goods to the application manufacturers, and even feel that the risk is still small. Therefore, the application company got the chip, found a packaging factory OEM, the packaging factory did not do it, the processing fee owed, the amount is not too much.
Chip manufacturers sigh, who is willing to sell goods to people! Still not helpless. If the chip manufacturers are put into production and the production is not produced, they are all a huge cost. Who is willing to give up? For all the investors who invest in you, for all the companies that care about you, and for all the advanced technologies that you claim to be external, you have to explain them. Your family is down, you are not doing it. If the whole day falls, the whole industry will not work, so you have to stand up. We are trying to sell it as much as possible, selling it, selling it half-selling, giving it to others, and proving that your product is in need, and operating income. Otherwise, early death is worse than late death, death is also a glorious death, and the death is a little more powerful.
Isn't it, surrender is not as good as death. I didn’t expect everyone to be together and maybe live. To be a sunshine industry that the whole world is happy with, it will do this in China, and let Feige suddenly feel a bit sad...
Li Dong, just a post in winter. As a victim of this company in Shenzhen, it reminds everyone like an alarm balloon that he is only an atypical sample in a fairly warm environment. The real winter is often delayed until December, January and February are cooler.
When Fei Ge was a child, he worked as a child of a peasant family for several years, and a cotton jacket and quilt in the winter. Cotton is the kind that has been turned over a few times and then becomes hard. Our farmers are tied with a cloth or rope to make the jacket more close.
The winter night is long, relying on the quilt. Hiding in the hijab without covering the foot, I can't wait to press a large slate on it. The fasting of two porridges a day can only be spent on the difficult nights with dreams. In the morning, I found that the bed was not warmer than the outside, because I had to go out to work, and there was no very good quilt. Instead of letting people go into hibernation, they might "have never got up again." Not only go out for food to survive, but have not missed the beauty of winter. Not only do you exercise your body and your will, but you also know how to survive and behave in a harsh environment.
Experts said that "Lidong" is also the best time for people to make up for the year, so they can recharge their batteries and prepare for the second year. That is to say, winter yin and yang decline, to protect yang. LED product prices continue to drop, do we have to bid each one? With so many products and a wide range of applications, do we have to fight for the price?
I just met a friend in Chongqing, who is thinking about LED lighting used in medical devices. There are patents for LEDs with or without shadows. There are X-ray "panel lights" and hospital emergency lights. Not only do products do well, but And the business is also doing well, at least not to grab porridge with everyone. There is also a little brother who just met the failure to do energy-saving lamps, and studied the downlights with a heart. He made dozens of series of downlights and achieved the ultimate. The number of exports now makes those big factories sweat in the winter.
Experts also said that we have to make up a lot of things. The first thing we have to make up is the mentality. Whether in the past, it is earth-shattering or looking for teeth. When this winter comes, we must put down the past.
We need to re-examine what we have to add. LED upstream companies, the first thing to make up is money. Most companies are in a yin deficit, under-employment, and equipment cannot stop. Feige advises upstream companies to look for business mergers or cooperation early, unless you can find a rare "big money master." Midstream companies have to make up a lot, but the most important thing is process improvement and innovative development for the application. Downstream companies have to make up more, market research and demand analysis, process design and focused product innovation.
Experts stressed that during the winter, the spirit is the most important, and confidence is more expensive than gold. Fei Ge can still live and drink in a lively and leaping place, because of the absolute confidence in the LED industry.
Next month's annual high-tech LED conference is also to let everyone not hide at home, can come out to meet friends, to get warm together, to review the road we have traveled, a bright future. Gaogong LED has gone through four years because of the support of friends. In the event of a dissatisfaction, learn to regulate bad emotions (such as drinking with colleagues often, senior workers often do, try it), to maintain the warmth of the mind. Winter is almost impossible to make ends meet. Can you at least be kind to your employees and spend the winter together with them, so winter is not too long.
There is a famous saying that countless people chewed "Winter is coming, is spring still far behind?" Fei Ge’s quotation is “Winter is coming, is the Spring Festival still far away?â€. When Fei Ge was a child, he felt that the happiest day was the Spring Festival. Because there was something "good", there was a modified "new cotton jacket" that could go out for activities and show off... Are you ready for cotton jackets?
The company has already revealed clues in the capital chain rupture in the first two months, and Gaogong LED reported on the risk of offending people. However, Feige did not think that this company owed the supplier more than 20 million yuan in addition to the employee's salary. It happened that Feige attended the annual meeting of the Photonics Association in Wuhan. One question was asked. Two of them were creditors. One of them was a package ("about 90 million yuan, or on the books, Xiamen is owed more, there are 800 More than a million yuan"), even more than the unexpected brother is a chip maker (owed more than 2 million yuan).
Fei Ge is puzzled and asks why. Usually used for application, mainly due to the power of power supplies, accessories and device manufacturers, packaging manufacturers owe more, can not find more accounts, go upstream. The reason why upstream companies will send chips to application companies is also helpless. Since the application company said that its "products are selling well", the funds are "slightly nervous." Since the chip manufacturers are willing to give the packaging factory, they can also directly supply the goods to the application manufacturers, and even feel that the risk is still small. Therefore, the application company got the chip, found a packaging factory OEM, the packaging factory did not do it, the processing fee owed, the amount is not too much.
Chip manufacturers sigh, who is willing to sell goods to people! Still not helpless. If the chip manufacturers are put into production and the production is not produced, they are all a huge cost. Who is willing to give up? For all the investors who invest in you, for all the companies that care about you, and for all the advanced technologies that you claim to be external, you have to explain them. Your family is down, you are not doing it. If the whole day falls, the whole industry will not work, so you have to stand up. We are trying to sell it as much as possible, selling it, selling it half-selling, giving it to others, and proving that your product is in need, and operating income. Otherwise, early death is worse than late death, death is also a glorious death, and the death is a little more powerful.
Isn't it, surrender is not as good as death. I didn’t expect everyone to be together and maybe live. To be a sunshine industry that the whole world is happy with, it will do this in China, and let Feige suddenly feel a bit sad...
Li Dong, just a post in winter. As a victim of this company in Shenzhen, it reminds everyone like an alarm balloon that he is only an atypical sample in a fairly warm environment. The real winter is often delayed until December, January and February are cooler.
When Fei Ge was a child, he worked as a child of a peasant family for several years, and a cotton jacket and quilt in the winter. Cotton is the kind that has been turned over a few times and then becomes hard. Our farmers are tied with a cloth or rope to make the jacket more close.
The winter night is long, relying on the quilt. Hiding in the hijab without covering the foot, I can't wait to press a large slate on it. The fasting of two porridges a day can only be spent on the difficult nights with dreams. In the morning, I found that the bed was not warmer than the outside, because I had to go out to work, and there was no very good quilt. Instead of letting people go into hibernation, they might "have never got up again." Not only go out for food to survive, but have not missed the beauty of winter. Not only do you exercise your body and your will, but you also know how to survive and behave in a harsh environment.
Experts said that "Lidong" is also the best time for people to make up for the year, so they can recharge their batteries and prepare for the second year. That is to say, winter yin and yang decline, to protect yang. LED product prices continue to drop, do we have to bid each one? With so many products and a wide range of applications, do we have to fight for the price?
I just met a friend in Chongqing, who is thinking about LED lighting used in medical devices. There are patents for LEDs with or without shadows. There are X-ray "panel lights" and hospital emergency lights. Not only do products do well, but And the business is also doing well, at least not to grab porridge with everyone. There is also a little brother who just met the failure to do energy-saving lamps, and studied the downlights with a heart. He made dozens of series of downlights and achieved the ultimate. The number of exports now makes those big factories sweat in the winter.
Experts also said that we have to make up a lot of things. The first thing we have to make up is the mentality. Whether in the past, it is earth-shattering or looking for teeth. When this winter comes, we must put down the past.
We need to re-examine what we have to add. LED upstream companies, the first thing to make up is money. Most companies are in a yin deficit, under-employment, and equipment cannot stop. Feige advises upstream companies to look for business mergers or cooperation early, unless you can find a rare "big money master." Midstream companies have to make up a lot, but the most important thing is process improvement and innovative development for the application. Downstream companies have to make up more, market research and demand analysis, process design and focused product innovation.
Experts stressed that during the winter, the spirit is the most important, and confidence is more expensive than gold. Fei Ge can still live and drink in a lively and leaping place, because of the absolute confidence in the LED industry.
Next month's annual high-tech LED conference is also to let everyone not hide at home, can come out to meet friends, to get warm together, to review the road we have traveled, a bright future. Gaogong LED has gone through four years because of the support of friends. In the event of a dissatisfaction, learn to regulate bad emotions (such as drinking with colleagues often, senior workers often do, try it), to maintain the warmth of the mind. Winter is almost impossible to make ends meet. Can you at least be kind to your employees and spend the winter together with them, so winter is not too long.
There is a famous saying that countless people chewed "Winter is coming, is spring still far behind?" Fei Ge’s quotation is “Winter is coming, is the Spring Festival still far away?â€. When Fei Ge was a child, he felt that the happiest day was the Spring Festival. Because there was something "good", there was a modified "new cotton jacket" that could go out for activities and show off... Are you ready for cotton jackets?
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