I. Introduction
Internet TV has been in our field of vision for three years. The strategic position of TV as a large-screen portal has been increasingly improved. Each major content company has launched its own brand of TV, hoping to catch a glimpse of the air, for consumers. A good product experience is undoubtedly the most important. When those companies that first started accessing the Internet hardware talk about content and ecology, they will use unique aesthetics and design, exquisite craftsmanship and image quality, and individualized functions and content. Kicking off the new people in the small ecosystem, Cool Open is an independent sub-brand of Skyworth Group. Its unique supply chain advantages, patent advantages, manufacturing advantages, and advantages of logistics after-sales service system are also envied by many newcomers, but its The persistence of products and the control of quality, and the rapid response to consumer feedback, are among many other new brands.
The cool opening of the "non-ecological content" conference, heavy launch of this year's flagship product cool open A2, as a product named after "HiFi big content", we can see from the name, this product is in music and Content is a big effort. Its beauty of design and interesting control, let us see a new world, the application of the whole body metal trend, the design of the Neo-beauty backplane, pure white integration style , took us from the traditional impression that TV is equal to the black plastic shell, A2 series as the second generation of cool open A series, its industrial design, JBL A-class speaker, flagship configuration has become the core highlights of this product!
Cool open 50A2 uses the Aurora Mstar6A938 annual flagship chip, CPU uses dual-core A72 + dual-core A53, GPU uses Mali 820, 2G dual-channel DDR3, 8G + 128G expansion flash memory space, 128G mass expansion space, not only is the top configuration of the TV and mobile phone, the flagship The configuration provides powerful power for the TV, and various large-scale video games can run perfectly. The JBL A-class speaker and 9.9mm ultra-thin metal back-shell screen also become the highlights of this product.
Second, speakers
TV as a home entertainment terminal, as the thickness continues to thin, its speaker space is also further compressed, the speaker cavity becomes smaller, the sound quality is difficult to guarantee, cool open as a professional TV manufacturing company, the product function The persistent obsession has not changed, that is, after the cool-on T55 used the JBL A-class speaker for the first time, the 50A2 upgraded again, adding the balanced dual-bass radiator and maintaining the original JBL A-rated speaker. The latest HIFI power amplifier chip TAS5766 is more mellow and more detailed in detail. It also features a powerful three-way design, two silk film tweeters, two neodymium magnet subwoofers, four bass radiators, and eight speakers. With mutual cooperation, we have achieved treble sweetness, midrange accuracy, and bass reduction.
Speakers, cool open 50A2 uses the latest HIFI power amplifier chip TAS5766, strong driving ability, good transient response, while TAS5766 power amplifier chip has psychoacoustic bass enhancement technology, users watch a magnificent scene when the film can get a good presence effect , More authentic restoration of music nature, as the first HIFI level TV, cool open 50A2 single speaker performance and value of 1400 yuan JBL Charge2 is very close, the following picture is cool open 50A2 speakers and JBLCharge2+ contrast:
In terms of cavity and power, the size of the cavity and the power of the speakers directly affect the quality of the sound. Cool open 50A2 uses a speaker to sound forward design, speaker volume reached 600ml, up to 5 times that of ordinary TV, in the high In the power state, the instantaneous peak power is up to 150W, which is far beyond the standard power of ordinary TV 15W-30W, and the sound quality is more pure. When the author tries to listen to the ferry of Tsai Chin, he can obviously hear the drums brought by JBL audio. Sound, direct reach of people, the effect of the vocal part is also very delicate.
Third, the design
Cool open A2 uses a metal integrated design, with ultra-narrow frame, put the screen under the black pure, brings more real on-the-spot feeling, the same along with the metal material of the decorative strip, stylish and rebellious, and at the same time The speaker design provides greater pronunciation space and achieves a combination of functionality and aesthetics. The entire fuselage extended 9.9mm slim body design, 50-inch giant screen has a mobile-like thickness.
Cool open 50A2 is also very distinctive on the back, the whole back panel uses a full metal material, the back design and the ribs on the Samsonite suitcase are exactly the same, in the premise of ensuring the thin and light metal backplane, the ribs make him extremely Sturdy, yet beautiful and protect the screen quality, avoid the possibility of bending deformation.
Interface, three HDMI2.0 interface, two sets of USB3.0 interface, a TF card memory expansion interface, RF terminal interface, AV output interface, network interface, coaxial output, debugging interface, can fully meet the daily needs of use.
Fourth, configuration
On the chip side, this year's flagship processor, the Mstar6A938, is currently the most powerful TV processor. Compared to its flagship product of 928,938 CPUs last year, its performance increased by 86%, its overall performance increased by 40%, and its multi-core drive engine used every single element reasonably and efficiently. The chip, low power consumption while allowing faster and smoother operation, up to 1.7GHz frequency of the A72x2+A53x2 quad-core big.LITTLE architecture processor, large games without stall, switching applications without delay.
Cool open 50A2 uses 2GB dual channel DDR3 mobile storage, with 8GEMMC+128G can expand storage space, almost all television applications can be included in the bag, large memory for the operation of large-scale games to provide adequate protection!
MEMC motion compensation chip, as another killer level chip, provides a solid guarantee for us to watch sports events and action movies. It is different from the simple optimization on the software. MEMC directly solves the problem of screen jitter and smear from the hardware. The dynamic video system uses hardware frame interpolation technology to insert a frame of motion compensation between two traditional images to make the motion picture clearer and smoother, so as to achieve the effect of clearing the residual image of the previous frame and improving the dynamic resolution. , reducing the image trailing to the degree that the human eye is difficult to perceive and also reducing the possibility of myopia for children is an essential tool for watching sports events and classic movie masterpieces. It has been used in many million-rated TV products. This cool Opening the 50A2 with this chip can be seen as an adequate preparation for the upcoming Olympic Games and the European Cup.
HDR (High Dynamic Range) full name high dynamic range image, can greatly enhance the screen contrast and color saturation, is used by the majority of high-end 4K TV, this cool open 50A2 also supports this function, HDR10 decoding technology, with playback HDR source Bring a wealth of details to restore, the color is more realistic, the picture is more natural.
Fifth, the system
Cool open system, a purely TV-based operating system, has been used by Skyworth and Coolo 16 million users, and now it has an iteration of the Cool Open 5.5 version. The simple UI, modular application design, and a look Understand the menu settings, fade the complicated coat, but at the same time there is no lack of rich content and full of personality features, Cool open 5.5 new version of the system continued the start fast this feature, home page startup speed, game loading speed has been further improved.
Cool Kids mode, as the inventor of the children's model, has been updated for more than a year. The new children's mode interface is more cartoon-like, and the content screening is more perfect. It completely isolates terror, violence, and pornography. At the same time, parents can set children's viewing time to avoid the impact of excessive viewing on the eyes.
There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. Cool open 50A2 users can refer to the tutorial: Cool open TV 50A2 installation method Install sofa housekeeper to achieve third-party application extensions.
Two years of love Qiyi members
In terms of video content, Cool Open 50A2 is more sincere in this regard, aside from the traditional model of extra purchase of content, and directly includes 2 years of iQIYI film and television members. Members not only enjoy the privilege of having no advertisements, priority in watching TV content, but also iQiyi. It also increases the number of cool members, adds a separate CDN (Content Delivery Network) support, just as Thunder provides members with priority to provide nodes for downloading, for the Cool Open members to give priority to node connections, at the same speed, cool open membership Achieve a smoother viewing experience. At the same time, in terms of the amount of content, iQiyi boasts more than 6,000 movies, 1,300 TV shows, 1,100 variety shows, and 1,700 animations, covering almost all mainstream movies and variety shows.
Sixth, quality and service system
As the independent internet brand of Skyworth Group and sharing the protection of Skyworth's patents, manufacturing and after-sales services, Coocaa has been regarded as the “representative of the quality of Internet TVâ€. This time Coolo opened the 50A2 as the flagship product of Cool Open, and it is also full of sincerity. Taiwan A2 is made up of 5,681 large and small components. The smooth delivery of A2 has to undergo 50 inspections for 50 different tests.
Each A2 is subjected to rapid temperature changes of -30°C and 60°C before leaving the factory. The temperature changes at an average rate of 10°C/min for a total of 50 cycles. After that, the television is allowed to have a temperature of 50° and a humidity of 85%. Under the harsh conditions, 236 hours of continuous work, after the end of the experiment, the image, audio, and normal function of each channel will be left.
The high temperature test and drop test, the newly produced Coocaa 50A2 will be placed on a special laboratory bench for a total of 5 hours of work. Let A2 work at minus 30° and 60° to test its reliability, and drop it from the height of 0.8m with the packing box to ensure it is safe enough. At the same time, the country's 4,950 after-sales service outlets and 24 hours of rapid response also provide a solid guarantee for the sale of products.
Seven, summary
Put aside flashy, TV is a hardware product after all. Only hardware enhancement and content cooperation can bring better experience to users. At the same time, the protection of hardware quality gives us the possibility of continuous enjoyment. In this age of homogenization, it seems that there are many similarities with the state of the mobile phone industry a year or two ago. There is a lack of technological progress and innovation, and it is difficult to bring a satisfying experience by using blindly low-quality, low-quality roads. Durable goods, which lasted for less than 5 years, lacked good quality and service guarantees and became a challenge for many Internet TV manufacturers. Cool open 50A2 gives new thinking to the smart TV industry, how to find their own tonality in this homogenized hardware product, and to differentiate itself while upholding industry standards. Kukai has clearly done his homework. HIFI-level speakers, strategic cooperation with big content, 938 chips, HDR, MEMC, and stringent quality requirements have allowed us to see the attitude of CoolOpen as the leading brand of Internet TV.
Internet TV has been in our field of vision for three years. The strategic position of TV as a large-screen portal has been increasingly improved. Each major content company has launched its own brand of TV, hoping to catch a glimpse of the air, for consumers. A good product experience is undoubtedly the most important. When those companies that first started accessing the Internet hardware talk about content and ecology, they will use unique aesthetics and design, exquisite craftsmanship and image quality, and individualized functions and content. Kicking off the new people in the small ecosystem, Cool Open is an independent sub-brand of Skyworth Group. Its unique supply chain advantages, patent advantages, manufacturing advantages, and advantages of logistics after-sales service system are also envied by many newcomers, but its The persistence of products and the control of quality, and the rapid response to consumer feedback, are among many other new brands.
The cool opening of the "non-ecological content" conference, heavy launch of this year's flagship product cool open A2, as a product named after "HiFi big content", we can see from the name, this product is in music and Content is a big effort. Its beauty of design and interesting control, let us see a new world, the application of the whole body metal trend, the design of the Neo-beauty backplane, pure white integration style , took us from the traditional impression that TV is equal to the black plastic shell, A2 series as the second generation of cool open A series, its industrial design, JBL A-class speaker, flagship configuration has become the core highlights of this product!
Cool open 50A2 uses the Aurora Mstar6A938 annual flagship chip, CPU uses dual-core A72 + dual-core A53, GPU uses Mali 820, 2G dual-channel DDR3, 8G + 128G expansion flash memory space, 128G mass expansion space, not only is the top configuration of the TV and mobile phone, the flagship The configuration provides powerful power for the TV, and various large-scale video games can run perfectly. The JBL A-class speaker and 9.9mm ultra-thin metal back-shell screen also become the highlights of this product.
Second, speakers
TV as a home entertainment terminal, as the thickness continues to thin, its speaker space is also further compressed, the speaker cavity becomes smaller, the sound quality is difficult to guarantee, cool open as a professional TV manufacturing company, the product function The persistent obsession has not changed, that is, after the cool-on T55 used the JBL A-class speaker for the first time, the 50A2 upgraded again, adding the balanced dual-bass radiator and maintaining the original JBL A-rated speaker. The latest HIFI power amplifier chip TAS5766 is more mellow and more detailed in detail. It also features a powerful three-way design, two silk film tweeters, two neodymium magnet subwoofers, four bass radiators, and eight speakers. With mutual cooperation, we have achieved treble sweetness, midrange accuracy, and bass reduction.
Speakers, cool open 50A2 uses the latest HIFI power amplifier chip TAS5766, strong driving ability, good transient response, while TAS5766 power amplifier chip has psychoacoustic bass enhancement technology, users watch a magnificent scene when the film can get a good presence effect , More authentic restoration of music nature, as the first HIFI level TV, cool open 50A2 single speaker performance and value of 1400 yuan JBL Charge2 is very close, the following picture is cool open 50A2 speakers and JBLCharge2+ contrast:
In terms of cavity and power, the size of the cavity and the power of the speakers directly affect the quality of the sound. Cool open 50A2 uses a speaker to sound forward design, speaker volume reached 600ml, up to 5 times that of ordinary TV, in the high In the power state, the instantaneous peak power is up to 150W, which is far beyond the standard power of ordinary TV 15W-30W, and the sound quality is more pure. When the author tries to listen to the ferry of Tsai Chin, he can obviously hear the drums brought by JBL audio. Sound, direct reach of people, the effect of the vocal part is also very delicate.
Cool open A2 uses a metal integrated design, with ultra-narrow frame, put the screen under the black pure, brings more real on-the-spot feeling, the same along with the metal material of the decorative strip, stylish and rebellious, and at the same time The speaker design provides greater pronunciation space and achieves a combination of functionality and aesthetics. The entire fuselage extended 9.9mm slim body design, 50-inch giant screen has a mobile-like thickness.
Cool open 50A2 is also very distinctive on the back, the whole back panel uses a full metal material, the back design and the ribs on the Samsonite suitcase are exactly the same, in the premise of ensuring the thin and light metal backplane, the ribs make him extremely Sturdy, yet beautiful and protect the screen quality, avoid the possibility of bending deformation.
Interface, three HDMI2.0 interface, two sets of USB3.0 interface, a TF card memory expansion interface, RF terminal interface, AV output interface, network interface, coaxial output, debugging interface, can fully meet the daily needs of use.
Fourth, configuration
On the chip side, this year's flagship processor, the Mstar6A938, is currently the most powerful TV processor. Compared to its flagship product of 928,938 CPUs last year, its performance increased by 86%, its overall performance increased by 40%, and its multi-core drive engine used every single element reasonably and efficiently. The chip, low power consumption while allowing faster and smoother operation, up to 1.7GHz frequency of the A72x2+A53x2 quad-core big.LITTLE architecture processor, large games without stall, switching applications without delay.
Cool open 50A2 uses 2GB dual channel DDR3 mobile storage, with 8GEMMC+128G can expand storage space, almost all television applications can be included in the bag, large memory for the operation of large-scale games to provide adequate protection!
MEMC motion compensation chip, as another killer level chip, provides a solid guarantee for us to watch sports events and action movies. It is different from the simple optimization on the software. MEMC directly solves the problem of screen jitter and smear from the hardware. The dynamic video system uses hardware frame interpolation technology to insert a frame of motion compensation between two traditional images to make the motion picture clearer and smoother, so as to achieve the effect of clearing the residual image of the previous frame and improving the dynamic resolution. , reducing the image trailing to the degree that the human eye is difficult to perceive and also reducing the possibility of myopia for children is an essential tool for watching sports events and classic movie masterpieces. It has been used in many million-rated TV products. This cool Opening the 50A2 with this chip can be seen as an adequate preparation for the upcoming Olympic Games and the European Cup.
HDR (High Dynamic Range) full name high dynamic range image, can greatly enhance the screen contrast and color saturation, is used by the majority of high-end 4K TV, this cool open 50A2 also supports this function, HDR10 decoding technology, with playback HDR source Bring a wealth of details to restore, the color is more realistic, the picture is more natural.
Cool open system, a purely TV-based operating system, has been used by Skyworth and Coolo 16 million users, and now it has an iteration of the Cool Open 5.5 version. The simple UI, modular application design, and a look Understand the menu settings, fade the complicated coat, but at the same time there is no lack of rich content and full of personality features, Cool open 5.5 new version of the system continued the start fast this feature, home page startup speed, game loading speed has been further improved.
Cool Kids mode, as the inventor of the children's model, has been updated for more than a year. The new children's mode interface is more cartoon-like, and the content screening is more perfect. It completely isolates terror, violence, and pornography. At the same time, parents can set children's viewing time to avoid the impact of excessive viewing on the eyes.
There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. Cool open 50A2 users can refer to the tutorial: Cool open TV 50A2 installation method Install sofa housekeeper to achieve third-party application extensions.
Two years of love Qiyi members
In terms of video content, Cool Open 50A2 is more sincere in this regard, aside from the traditional model of extra purchase of content, and directly includes 2 years of iQIYI film and television members. Members not only enjoy the privilege of having no advertisements, priority in watching TV content, but also iQiyi. It also increases the number of cool members, adds a separate CDN (Content Delivery Network) support, just as Thunder provides members with priority to provide nodes for downloading, for the Cool Open members to give priority to node connections, at the same speed, cool open membership Achieve a smoother viewing experience. At the same time, in terms of the amount of content, iQiyi boasts more than 6,000 movies, 1,300 TV shows, 1,100 variety shows, and 1,700 animations, covering almost all mainstream movies and variety shows.
Sixth, quality and service system
As the independent internet brand of Skyworth Group and sharing the protection of Skyworth's patents, manufacturing and after-sales services, Coocaa has been regarded as the “representative of the quality of Internet TVâ€. This time Coolo opened the 50A2 as the flagship product of Cool Open, and it is also full of sincerity. Taiwan A2 is made up of 5,681 large and small components. The smooth delivery of A2 has to undergo 50 inspections for 50 different tests.
Each A2 is subjected to rapid temperature changes of -30°C and 60°C before leaving the factory. The temperature changes at an average rate of 10°C/min for a total of 50 cycles. After that, the television is allowed to have a temperature of 50° and a humidity of 85%. Under the harsh conditions, 236 hours of continuous work, after the end of the experiment, the image, audio, and normal function of each channel will be left.
The high temperature test and drop test, the newly produced Coocaa 50A2 will be placed on a special laboratory bench for a total of 5 hours of work. Let A2 work at minus 30° and 60° to test its reliability, and drop it from the height of 0.8m with the packing box to ensure it is safe enough. At the same time, the country's 4,950 after-sales service outlets and 24 hours of rapid response also provide a solid guarantee for the sale of products.
Seven, summary
Put aside flashy, TV is a hardware product after all. Only hardware enhancement and content cooperation can bring better experience to users. At the same time, the protection of hardware quality gives us the possibility of continuous enjoyment. In this age of homogenization, it seems that there are many similarities with the state of the mobile phone industry a year or two ago. There is a lack of technological progress and innovation, and it is difficult to bring a satisfying experience by using blindly low-quality, low-quality roads. Durable goods, which lasted for less than 5 years, lacked good quality and service guarantees and became a challenge for many Internet TV manufacturers. Cool open 50A2 gives new thinking to the smart TV industry, how to find their own tonality in this homogenized hardware product, and to differentiate itself while upholding industry standards. Kukai has clearly done his homework. HIFI-level speakers, strategic cooperation with big content, 938 chips, HDR, MEMC, and stringent quality requirements have allowed us to see the attitude of CoolOpen as the leading brand of Internet TV.
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