——The pressure, resistance and breakout method of the commercial enterprise
This year will be a remarkable year for the business positioning of the commercial enterprises and the classization of the brand enterprise. With the development of the commercial lighting industry and the market segmentation, in order to withstand the pressures and resistances, the business enterprises must use professional people to do professional things and carry out a comprehensive revolution. Specialized operation and targeted marketing in the external siege.
In addition, the industry's segmentation will also reflect the increasingly clear positioning of the company. In the future, business enterprises must have something to do, and they must achieve success. The magic weapon for winning must be inseparable from professionalism, specificity and scale.
Specialized operation is the key to future development. Wu Changjiang, President of NVC Lighting
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The development of the market has always changed from rough to subdivided, and all need to undergo the process of reintegration and shuffling. As the leading brand of domestic commercial lighting, NVC is also facing pressure and resistance from the development trend of the industry while growing at a high speed. At the NVC operator conference earlier this year, I emphasized the importance of professional operation to our internal executives and operators.
This year, NVC separates the lighting products from the circulating products. To do hotel lighting, specifically to follow the hotel; to do office lighting, specifically to follow office lighting; to do clothing lighting, specializing in clothing lighting; to do business super, specifically follow up with Shangchao. Moreover, we introduced the original engineering director of Philips to be responsible for the engineering product market. Under this structure, commercial products are more inclined to specialization, the focus is on providing effective engineering protection through targeted protection of market order, policy-specific engineering specials, systematic development of designer channels, and professional operation of brand chains. Such means will strengthen the business scale of NVC in the central city, enhance the business operation capability of the prefecture market, and foster the business platform of the tertiary market.
Doing professional things with professional people Hu Yonghong, general manager of Sidon Lighting
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As the industry develops and matures, any industry will face a choice of subdivisions, and the lighting industry is no exception. So we have focused on the segment of commercial lighting from the very beginning. For us, the biggest pressure is whether we can resist the temptation, do the "quietness", and always adhere to the direction we have identified.
Since the core value of commercial lighting is to provide ideal lighting for commercial space, consumers' understanding of ideal lighting is still superficial. The asymmetry of this information makes the whole industry mixed, and also causes us to deliver good lighting for customers. The time and cost are quite high, which is where the biggest resistance is currently.
Therefore, as the industry enters the subdivision stage, professionalism is the core advantage. Therefore, for us, all the ideas of the enterprise are “doing professional things with professional peopleâ€. At the same time, in order to better meet the needs of customers and truly understand the needs and value orientation of our customers, our work must start from the original point and adhere to the professional path for a long time.
The company is going to carry out the comprehensive revolutionary lighting general manager Hong Ziang
![]()
With the further deepening and sublimation of the commercial lighting market, the competition of Shangzhao Enterprise, whether it is a simple business model or a prosperous store model, is far from meeting the rapid changes in this era. According to the company, in this increasingly fierce competitive environment, a comprehensive revolution will be launched.
First, establish a corporate brand image. This year's Guangzhou Guangya Exhibition is unprecedented in terms of the scale of the booth, the form of display, and the input of personnel. It also shows that the industry pays attention to the brand, but if we can continue to go on, we need courage and courage, as well as care, perseverance and innovation, in order to truly establish the brand image of the company.
Second, professional achievement enterprises. With the development of the industry's norms, enterprises must also embark on the path of standardized development. Therefore, every process from supply chain management to production site, from every employee of the company to agents and clerk must participate in the standardized management of the company. At the same time, it is necessary to strengthen the cultivation and reserve of talents, to promote the improvement of scientific research strength of enterprises, and to better expand the professional development to the enterprise products.
Third, service needs to be integrated and market operations need to be refined. Commercial lighting is the most sensitive receiver for consumers' needs. Therefore, the traditional selling pattern will be broken. The products can only be part of the whole market. Good pre-sale, sale, after-sales service, personalized lighting. Design services will be an important indicator to show the strength of the enterprise, to test the overall quality of the first-line personnel in the market, and to measure the operational level of the enterprise agent market.
Fourth, the production and consumption of dual engines can drive development. On the one hand, we must prospectively analyze the potential demand of the market and meet this demand in a timely manner. On the other hand, enterprises must strive to innovate, research and develop, produce efficient, energy-saving and fully functional products to guide consumer demand.
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This year will be a remarkable year for the business positioning of the commercial enterprises and the classization of the brand enterprise. With the development of the commercial lighting industry and the market segmentation, in order to withstand the pressures and resistances, the business enterprises must use professional people to do professional things and carry out a comprehensive revolution. Specialized operation and targeted marketing in the external siege.
In addition, the industry's segmentation will also reflect the increasingly clear positioning of the company. In the future, business enterprises must have something to do, and they must achieve success. The magic weapon for winning must be inseparable from professionalism, specificity and scale.
Specialized operation is the key to future development. Wu Changjiang, President of NVC Lighting
The development of the market has always changed from rough to subdivided, and all need to undergo the process of reintegration and shuffling. As the leading brand of domestic commercial lighting, NVC is also facing pressure and resistance from the development trend of the industry while growing at a high speed. At the NVC operator conference earlier this year, I emphasized the importance of professional operation to our internal executives and operators.
This year, NVC separates the lighting products from the circulating products. To do hotel lighting, specifically to follow the hotel; to do office lighting, specifically to follow office lighting; to do clothing lighting, specializing in clothing lighting; to do business super, specifically follow up with Shangchao. Moreover, we introduced the original engineering director of Philips to be responsible for the engineering product market. Under this structure, commercial products are more inclined to specialization, the focus is on providing effective engineering protection through targeted protection of market order, policy-specific engineering specials, systematic development of designer channels, and professional operation of brand chains. Such means will strengthen the business scale of NVC in the central city, enhance the business operation capability of the prefecture market, and foster the business platform of the tertiary market.
Doing professional things with professional people Hu Yonghong, general manager of Sidon Lighting
As the industry develops and matures, any industry will face a choice of subdivisions, and the lighting industry is no exception. So we have focused on the segment of commercial lighting from the very beginning. For us, the biggest pressure is whether we can resist the temptation, do the "quietness", and always adhere to the direction we have identified.
Since the core value of commercial lighting is to provide ideal lighting for commercial space, consumers' understanding of ideal lighting is still superficial. The asymmetry of this information makes the whole industry mixed, and also causes us to deliver good lighting for customers. The time and cost are quite high, which is where the biggest resistance is currently.
Therefore, as the industry enters the subdivision stage, professionalism is the core advantage. Therefore, for us, all the ideas of the enterprise are “doing professional things with professional peopleâ€. At the same time, in order to better meet the needs of customers and truly understand the needs and value orientation of our customers, our work must start from the original point and adhere to the professional path for a long time.
The company is going to carry out the comprehensive revolutionary lighting general manager Hong Ziang
With the further deepening and sublimation of the commercial lighting market, the competition of Shangzhao Enterprise, whether it is a simple business model or a prosperous store model, is far from meeting the rapid changes in this era. According to the company, in this increasingly fierce competitive environment, a comprehensive revolution will be launched.
First, establish a corporate brand image. This year's Guangzhou Guangya Exhibition is unprecedented in terms of the scale of the booth, the form of display, and the input of personnel. It also shows that the industry pays attention to the brand, but if we can continue to go on, we need courage and courage, as well as care, perseverance and innovation, in order to truly establish the brand image of the company.
Second, professional achievement enterprises. With the development of the industry's norms, enterprises must also embark on the path of standardized development. Therefore, every process from supply chain management to production site, from every employee of the company to agents and clerk must participate in the standardized management of the company. At the same time, it is necessary to strengthen the cultivation and reserve of talents, to promote the improvement of scientific research strength of enterprises, and to better expand the professional development to the enterprise products.
Third, service needs to be integrated and market operations need to be refined. Commercial lighting is the most sensitive receiver for consumers' needs. Therefore, the traditional selling pattern will be broken. The products can only be part of the whole market. Good pre-sale, sale, after-sales service, personalized lighting. Design services will be an important indicator to show the strength of the enterprise, to test the overall quality of the first-line personnel in the market, and to measure the operational level of the enterprise agent market.
Fourth, the production and consumption of dual engines can drive development. On the one hand, we must prospectively analyze the potential demand of the market and meet this demand in a timely manner. On the other hand, enterprises must strive to innovate, research and develop, produce efficient, energy-saving and fully functional products to guide consumer demand.
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