From the launch of Motorola's first Feature Phone, the starting point for mobile communications, Apple launched the iPhone in 12 years, creating the era of mobile phones. What kind of mobile device will become a necessity in people's lives after 12 years? Shao Yang, director of Huawei's consumer market strategy, believes that 2020 will be the era of SuperPhone.
In the InnovaTIon Day ASIA Innovation Forum held by Huawei in Huawei, Huawei has proposed the concept of digital city and cloud data analysis. Another topic that is closer to our life is to discuss the future of “smart phonesâ€. The SuperPhone proposed by Shaoyang, the director of Huawei's consumer market strategy, will not only be a mobile device that is designed to be easy for consumers to use, but also a device that can adapt to you according to your usage habits and provide you with The next recommended super phone.
After the InnovaTIon Day ASIA event, there was an opportunity to have a short interview with Huawei's Consumer Market Strategy Minister Shao Yang. Shao Yang has been working at Huawei for 17 years. He was responsible for the B2B related business at the earliest. Later, he began to contact the B2C business and directly opposite the consumer end face. He came to the strategy department this year. During the interview, I talked about the current market difficulties of smart phones and related issues of SuperPhone. Mr. Shao said that Huawei is currently performing very well in the market. When the overall market conditions are uncertain, there is still a trend of significant growth year by year. It’s our short interview:
Kisplay:
The profit of smart phones is not as good as the previous two years. Do you have any opinion on such market conditions?
Shao Yang:
In this year, global mobile phone growth has slowed down, and some regions have even declined. Even China has experienced a downward trend. But this trend is not a bad thing for smart phones, because it is really not easy to make money, it indirectly raises the manufacturing threshold of smart phones, because without good technology and application, it will be difficult to survive in the next market. .
Although the overall market growth has slowed down, Huawei has made very good results in the global market this year. For example, Mate series and P series mobile phones have very good sales results, and the next Nexus 6P is expected to have a good sales volume. It is also possible to enter more markets. Consumers are becoming smarter about choosing mobile phones, and they are more aware of what smart phones they really need, and this market will leave more creative companies.
Kisplay:
On the road to the development of SuperPhone, is Android resistance or help?
Shao Yang:
The concept of SuperPhone is what all smart phone system manufacturers want to cut into. Whether it is Windows Phone, iOS or Android camp, because every user wants to open up a bigger market, SuperPhone is a new product that makes all brands eager to try. Beginning of generations.
Apple has mastered software and hardware, so they are already planning such products, and Google is a software development-oriented company, but he has a lot of hardware partners, like big brands like Samsung and Huawei. As long as it is a product and concept that has the opportunity, Google will definitely move forward with its partners.
What kind of specific service will SuperPhone provide? Shao Yang said that in the era of the Internet of Things, SuperPhone will be the most important command center, regardless of its appearance is a bracelet, mobile phone or VR device, will be connected to and interact with all things through SuperPhone. For the next generation, Huawei has begun to invest a lot of manpower and resources in the creation of research and development, the most obvious is that in the telematics part of the vehicle has already had very good results. I believe that in the near future, we can also personally feel the next wave of digital revolution, let us wait and see.
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