IDC Announces VR/AR Head First Quarter Sales Data: VR Will Not Die

VR is not dead, VR will not die.

Apple WWDC 2017 announced support for the Metal 2 graphics API, HTC Vive, SteamVR, and Metal VR at a glance. The VR market is only just starting and the big players in the technology field have only just entered the market. Everyone thinks that VR is a complete market.

IDC released VR/AR shipment data for the first quarter of 2017. Although the total sales of VR/AR in the first quarter of 2017 were lower than the fourth quarter of 2016, the figure was much higher than in the first quarter of 2016. In the first quarter of this year, IDC announced total headline sales of 2.241 million units, which is lower than the 3.825 million units in the fourth quarter of 2016. However, compared to the first quarter of 2016, this figure increased from 1,321,300 units to 2,241,600 units, an increase of 69%.

Samsung Gear VR

In terms of market share, Samsung Gear VR occupied 21.5% of the market with 489,500 shipments, ranking first. With the launch of the Galaxy S8 in the second quarter, this figure is expected to increase significantly.

Sony PSVR

Second only to Samsung is the Sony PSVR, which shipped 429,000 units in the first quarter, accounting for 18.8% of the market. This figure is surprising because the PSVR is priced at $399, which is four times the price of Gear VR. At present, its sales volume in the second quarter is not easy to say, but sales in the third and fourth quarter are expected to be stronger than the same period of last year. This is due to the news that Sony will bring at the E3 conference. Sony is trying to keep up with demand, which is a good thing for the entire market. I hope this trend can continue this year.

HTC Vive

The third place behind Samsung and Sony is HTC Vive. In the first quarter of 2017, HTC Vive shipments reached a staggering 190,000 units, which is higher than many expected, and it also made HTC Vive a firm foothold in the PC-side VR headroom. Currently, there are more than 600,000 HTC Vives in operation. Although there is no complete PC-side VR headroom market data yet, HTC is undoubtedly one of the big ones. In all headlines, HTC Vive shipped 190,000 units in the first quarter, which accounted for 8.4% of the market. HTC Vive's price is always at 799 US dollars.

Oculus Rift

Fourth place is Facebook's Oculus Rift headline, it is a bit big difference with third place shipment, only 99,300 units, the market share is 4.4%. Although much lower than the competition, it still grows for Oculus itself. Oculus Rift shipped a total of only 240,000 units in the first three quarters of the year, plus a total of approximately 340,000 units. The first quarter was generally a quarter with a lower consumption, while the Oculus Rift had a good sales volume, which is a promising performance. The main reason for the increase in Rift shipments may be due to the fact that Oculus introduced the Touch controller in the fourth quarter of last year, allowing players to fully immerse themselves in VR. In the second quarter, Oculus will bring a new package and new pricing, with only $499 for a stand-alone head and $599 for a controller package. This is expected to help increase sales of the Oculus Rift.

Google Daydream

Looking back at the top five figures, Samsung, Sony, HTC, Facebook and TCL, we will find that Google and HTC’s new headlines that will be released in the second half of this year have not been considered within the scope of the forecast, including the first few days of Apple’s Newly published VR/AR content. These may increase head-up sales and content creation.

The data for the first quarter of 2017 shows that the VR/AR market is quite healthy. For a new market, the growth rate of VR/AR is not astonishing, but it is very stable.

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