Where do smart home beginners like Xiaomi, Midea and Jingdong return their dreams?

OFweek smart home network to bring smart home, you may think of the curtains automatically opened in the movie, voice-controlled television and automatically lit chandeliers. Domestically, domestic companies such as Xiaomi, Midea and Jingdong have also entered the field of smart homes. However, smart homes appear to have formed an impasse that is difficult to break: smart homes are widely known, but the penetration rate is very low.

Xiaomi, Midea, Jingdong: The Smart Home Dream of the Nuggets

In recent years, smart home products that integrate intelligence, convenience, and innovation have brought people spiritual and physical liberation. Smart homes have also received attention due to their special home application scenarios. The domestic enterprises involved in the field of smart homes are innumerable, mainly in three categories. One is Internet technology companies such as Xiaomi, Baidu, etc.; the other is traditional home companies such as Midea and Haier; and the other is e-commerce platforms such as Jingdong. , Lynx and so on.

The first category, Internet technology companies, uses Xiaomi as an example. In 2016, Mi came out with the launch of the first product: Mi Jia pressure IH rice cooker, priced at 999 yuan, claiming to break the monopoly of Japan's high-end rice cookers in pressure control technology. In the past year, Mijia operates smart home mainly around the following three points.

First, expand the product category. There is a column of “smart” products in the Mi Jia App, covering a total of nine categories, involving smart home hot areas such as health, security, and wear. Second, access to third-party smart home brands such as 90 points, the most live, Saks and so on. Third, crowdfunding. In the column of Mijia Crowdfunding Products, the types of lifestyle products are relatively abundant, and smart home products such as running shoes and curtains are also included.

In general, the Mi family entering the field of smart homes relied on the fan economy to do it. On the one hand, fans can use the crowdfunding project to help the product go public without any premature concerns. On the other hand, under the support of a huge fan base, sales will not be too ugly.

The second category, traditional home giants, take the example of the United States. As a tyrant of traditional household appliances, Midea entered the field of smart home in 2015. Unlike Xiaomi, Midea has very mature experience in research and production of home appliances. Therefore, at the beginning, the United States approached the Internet of Things and cloud computing technology and tried to grasp the intelligence. The lifeblood of home.

Midea implements the “1+1+1” strategy in the field of smart homes, namely “a smart housekeeper system + an M-Smart interactive community + an M-BOX management center”. A strong and stable production line is the foundation for Midea to enter the smart home field. It is clear that building a complete smart home ecosystem is the ultimate goal of the United States, but the new model has a long way to go.

The third category, e-commerce platform, takes Jingdong as an example. In 2016, Jingdong Intelligence officially released Jingdong Micro's “Smart Home” strategy and became a member of the smart home army. "One APP controls all smart home devices" is an attractive feature of Jingdong Micro-Link App.

Since then, Jingdong has continuously cooperated with third-party brands to rapidly expand the category of smart homes, and has gradually grown into a smart home treasure library. At the same time, JD.com’s JD.NET Smart Layout has also created a smart home project incubator, which can be said to provide unlimited possibilities for the future of smart homes. JD.com has been able to enter the smart home sector, thanks to its strong online traffic. Related technical advantages.

Millet, Midea, and JD.com have the "golden key" to open different links in the smart home industry chain. They dare to go around and look around to find the next "gate of treasure." In this process, they continued to draw up technology and production line companies that have sufficient "tolls" to try to open the whole industry chain node of smart homes, so as to realize their dream of smart home.

There is always a gap between reality and dreams. Millet, Midea, and JD.com are experiencing different storms.

Admittedly, Xiaomi, Midea, and Jingdong are full of confidence in entering the smart home field. Although they have a strong industrial chain resource, they are still in the initial stage of smart home. At this stage, their development has also brought many problems.

I. The number of smart home products is small, and the application scenarios created by Mijia are limited.

Compared with the huge smart home category formed after the mad expansion of Jingdong, the number of smart home products at Mijia is insignificant. As far as smart home products are concerned, the Mi family is incomplete, and many smart products are relatively single, making it difficult for consumers to choose.

Xiaomi started with smart phones and smart appliances. Smart home appliances are already quite old, but smart home hardware is not just electrical appliances. It also includes many other household products such as curtains, beds, and lighting equipment. In addition, smart homes pay more attention to the overall experience of multiple products at the same time. A single smart home product can hardly create a so-called "smart home experience scene." Therefore, the lack of sufficient quantities and foot products in the rice family makes it difficult to reach the pass line required for the experience of the smart home scene.

Second, "a key control" into a "blank check", the United States abacus is not satisfactory

In the Huawei application market, the download of the beautiful smart APP of the United States is more than 600,000 times, and the commentary is only 2 stars. Among the reasons for complaints from consumers, APP has the highest proportion of control functions, and other minor problems are also An endless stream. As the first "1" in its "1+1+1" smart home strategy, Mercure App is surprising.

"One-button control of home smart appliances, liberated from a variety of complex remote control" is the positioning of the Mercure APP, but the reality is very cruel, maybe for technical reasons, maybe the reason for the product, the beauty of the "one-button control" has become the original A "blank check" when selling smart home products.

Third, the technical program standards are not the same, Jingdong Micro Union is in an awkward position.

As the vanguard of the crazy cross-border cooperation, Jingdong Weilian has more than 1,000 kinds of smart home products, but the biggest hidden danger of Jingdong Micro-Link is from this, and the technical standards of third-party products and Jingdong are different, which may cause smart homes. The "semi-intelligent" is just like an intelligent rice cooker can only realize its own temperature control and time control, and cannot be adjusted according to people's preferences.

In some application markets, such as Huawei's application market, Tencent Application Store, and Apple App Store, it can be found that there are not many appraisers complaining about APP issues, either because the mobile phone and the smart home product cannot be connected, or the connection is unstable and the cable is disconnected. These problems are caused by the inconsistency of the technical standards of JD.com's APP and third-party products.

How to treat the disease is the long-term plan for Xiaomi, Midea and Jingdong?

Truthfully speaking, there are still many problems in each of Mijia, Mercure, and JD Micro. The fundamental reason for these problems is that their understanding of smart homes is not enough. Therefore, if you want to overcome the current obstacles and achieve qualitative change, you need to start from the basic concepts of smart home.

Mijia: Expanding the list of smart home products and enriching application scenarios

Xiaomi has the ability to produce smart phones and some smart homes, which means that two terminals can easily have a unified technical standard, which greatly reduces the technical fault tolerance between smart control terminals and smart home products.

However, the Mi family is currently still in the stage of single product smart home. How to break through the limited application scenarios, Mi Jia should focus on two points: First, constantly expand the list of smart products and smart products to choose more room, more smart home products Join in the smart home system of Mijia, such as electric curtains, automatic irrigation equipment, intercom equipment and so on. The expansion of smart home product categories can provide consumers with a wider range of smart home application scenarios to achieve a truly smart home.

Second, develop standard and unified intelligent control terminals as soon as possible. Although Xiaomi owns smart devices such as mobile phones and tablets, in the field of smart homes, an APP cannot solve all problems, and efficient intelligent control terminals can bring more consumers to millet and increase the loyalty of old customers.

Midea: Developing Efficient Integrated Internet of Things Technology

Since the introduction of smart homes, the constant cooperation with related technology companies has precisely demonstrated the desire of the United States for smart home technologies. Although it has powerful household product production lines and strong production partners, the immaturity of intelligent control terminals and related technologies is the largest in the United States. The soft underbelly.

How to solve this thorny issue, the United States can break through from two aspects. First, the United States may wish to learn from Haier to develop efficient integrated Internet of Things technologies to prepare for the formation of a complete set of home solutions so as to avoid the embarrassment of "one button control" failure. Second, when working with third-party home product manufacturers, the best choice is to unify product technology standards or to produce beautiful customized home products.

In short, for Midea, the product itself has no problem, but it is crucial to develop a highly efficient integrated Internet of Things technology as soon as possible by embedding household items into the overall smart home system.

JD Microelectronics: Mastering Technical Standards, Developing Unified Smart Home Solutions

As an e-commerce platform, Jingdong has technology, not products. The issue of Jingdong micro-joint just confirms the saying that "the speed is not up to speed." Therefore, Jingdong Micro-Link should pay attention to two points: First, establish a unified technical standard as soon as possible, especially when the third party has its own technical standards, the technical standards of the two parties will conflict, the joint debugging test may cause problems and affect the product launch The progress. Second, to develop a unified smart home solution, smart home will eventually integrate all home modules into a single system, instead of being divided into kitchen, bathroom, living room, and bedroom modules as they are today.

In summary, the development of smart homes is still at a stage where everyone is drunk. The popularity of smart homes and the realization of intelligence have made this Nugget road a long and full of thorns. But what is gratifying is that the technical crux of Xiaomi, Midea, and Jingdong are fairly clear. The next thing to do is step by step on this road, gradually turning the technology "semi-intelligence" into "full intelligence" at home.

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