IDC believes that LED backlight LCD TVs will be saturated, and will continue to introduce newer technologies for 3D TVs and smart TVs, which will be a new growth driver for LCD TVs. Tuoba estimates that the penetration rate of 3D TV in the domestic market can reach 23%, and the penetration rate of smart TV is also 20%.
IDC said that the high-end models of international brand manufacturers prefer self-made, while the low-cost marketing fighters are outsourced. Therefore, the foundry faces the need to continuously reduce costs for low-cost promotions, but it also directly affects generations. The gross profit margin of the factory.
In addition, Taiwan's LCD TV foundries are mainly shipped to Europe and the United States, the European and American markets have matured, so the price competition is fierce, and the foundry can only respond to the price war with low cost.
Facing the dilemma of the price reduction competition of foundries, IDC suggested that the foundry should seek cooperation between the panel factory and the brand factory. The panel factory is sold in modular form. In the case of overcapacity, the module can be outsourced to the foundry, and the brand factory It is also possible to authorize the foundry to sell on its behalf, avoiding undigested stocks and making price reduction promotions.
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