Since capturing the 2016 Spring Festival color TV market, OLED organic TV has maintained a high degree of popularity. Whether at the top exhibitions at home and abroad or major home appliances stores across the country, OLED TVs are the focus of attention. In order to win the top spot again in the golden week of 2016, many OLED TV manufacturers are also collectively exerting their power to set off an upsurge in the shopping season of May Day.
Future Display Technology Core OLED Changes TV Landscape
OLED, as the most advanced display technology to date, has not only achieved a revolutionary improvement in picture quality, but more importantly, it can be very thin and numerous physical forms, and attached to the surface of any object. The ubiquitous vision of the future provides the possibility that the "communication" of people and things becomes more effective and direct. It is also for this reason that LG Display's OLED business minister Lu Siedde shouted the concept of DOT (Display of things) at CITE 2016, that is, “all things are displayed†and “display is seen†to restore human eyes as faithfully as possible. Everything you see. In his view, the arrival of the fourth industrial revolution and the IoT era will also bring people into the era of the display center. DoT will become an integral part of life. In the era of display center, OLED will be the best display solution.
Following the CRT and LCD, the new generation of display technology OLED has entered a period of rapid development. What is certain is that in the era of future display, OLED can not only penetrate into our daily life in the form of independent existence, but also extend to everything we can see. The truest natural scene can be seen in any place and in any form. As a new generation of display technology, China's major color TV giants have already begun to deploy OLED TV camps, pushing OLEDs to a climax.
Leading the consumer trend OLED for home appliance stores
This year, major manufacturers invariably placed their sights on OLEDs. Since March, TV giants such as LG Electronics, Skyworth, Konka, and Changhong have successively launched high-end OLED organic TVs equipped with HDR technology. LG Electronics G6, Skyworth S9-1, Konka V91 and Changhong Q3A, and other OLED organic TVs, are the focus of the OLED market.
Based on the frequent dynamics of the OLED field, OLED organic TVs have been pre-heated for the “May 1st Golden Week†color TV in advance, and each major appliance store has also entered the “preparation†state earlier. Through visits to a number of offline appliance stores, it has been found that major businesses have already acted and have seized the opportunity. Golden Week highlights the promotion of the region, almost all of the major brands of OLED organic TV products occupy a prominent position, and related promotional films are also everywhere. A person in charge of a home appliance store stated: “We have already prepared for the promotion of our brand and product reserves. OLED organic TV promotion is a heavyweight product that will never be absent this year.â€
Skyworth HDR OLED Organic TV S9-1
HDR is a very popular display technology in the television field this year. HDR (High-Dynamic Range) high dynamic range image, the technical principle is through the dark, bright areas of algorithm analysis, in order to achieve "dark darker, brighter place brighter" effect, for users can bring more The layered picture effects and the more outstanding details of the shadows can better reflect the visual effects in the real environment. Liquid crystal technology is difficult to exhibit true black due to light leakage problems, and without backlight-assisted OLED display technology can show true black, hot HDR technology so-called "darker places are darker, brighter places are brighter" is almost tailor-made for OLED . The OLED HDR input signal range is as high as 87%, while the HDR input signal range of LCD LCD TVs is only 39%. The gap of more than two times further confirms this view. Can easily be found in the store through comparison, so the combination of OLED + HDR is also an important reason for OLED organic TV.
According to recent data released by AVC, it is expected that the color TV market will reach 3.02 million units during the 51 promotion period this year, an increase of 2.1% year-on-year. This also means that OLED organic television with fast momentum will also usher in a growth peak. Currently, OLED TVs from LG Electronics, Skyworth, Konka, Changhong and other TV manufacturers have all appeared in the market, and adopt different levels of promotion policies. I believe that OLED TV manufacturers will be able to produce a perfection in the data of professional research institutions in the near future. Answer sheet.
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