North American year-end sales are unfolding. According to market statistics, from October last year to October this year, the retail price of LCD TVs with LED backlights fell by 44%, and the number of traditional cold cathode lamp models was also 24%, but consumer demand remained. In the presence of electricity, it is estimated that the decline in TV retail prices will slow down in the first half of next year.
North American City Group NPD pointed out that while Black Friday shoppers are eager to find the most cost-effective procurement items, LCD TVs will still be the first choice on the list of items that consumers want to purchase. However, the average selling price of LED LCD TVs was US$1,106, which fell by 44% from October 2009 to October 2010. The price of traditional (CCFL) LCD TVs also experienced a significant decline, with an annual decline of 24%. The price is only 435 yuan.
Ross Rubin, executive director of industry analysis at NPD, pointed out that flat-panel TVs are the best-selling electronics in the Black Friday holiday. This year retailers will try to make up for months by slowing down the price and increasing the penetration of the LCD TV home market. The flat display shows a decline in product revenue. When the price of LED TVs falls faster than that of traditional LCD TVs, LED TVs will continue to have significant price advantages.
DisplaySearch industry analysts said that as the margins of products such as LCD TVs continue to decrease, when brands and retailers want to drive price cuts, they need to gain some pity from supply chain vendors, and the results will cool some Market growth, such as the US market. When such industry cycles occur, it will once again affect the supply chain, including the decline in demand for key components such as LCD TV panels, resulting in oversupply.
The price of TV panels has dropped again since the second quarter of 2010, especially on 32-inch and 40- and 42-inch products. This is the most popular two sizes. Compared to the third quarter of 2009, these two size panels Prices fell 10% and 5% in the third quarter of 2010, respectively.
The market unit believes that the panel prices falling in the second and third quarters of 2010 will directly affect the retail price in the fourth quarter of 2010. If consumers are still quite sensitive to falling prices, this will help increase demand in the US local market.
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