According to Yu Zhitao, general manager of Hisense Haiyun, the company now has 5,000+ teachers and 300,000+ hours of authoritative quality courses. Including learning and thinking, Zhonggong Education, China Accounting Network School, Tianxia Online School, Beva, Talent World, Landy Wisdom, Yusi piano, more than 30 domestic top online education content service providers have reached cooperation with Hisense to help gather Learn to “Multi-dimensional Intelligent Learning Ecology (FCL)†to create a new education ecology of “hardware + cloud + service + userâ€.
In fact, compared with other Internet TV value-added services, the online education audience has the most obvious growth rate. Since last year, manufacturers including Hisense, Leshi, Cool Open, and TCL have all actively deployed the online education industry, and large-screen education audiences have gradually formed. According to the report of China's online education market in 2015, the online education market has accelerated its pace of expansion. It is expected that the market will reach 188.59 billion yuan in 2016. At the same time, online education users have a strong sense of paying for mobile education, and 45.7% of users are willing to pay for the mobile terminal and get the online education services they want.
According to reports, since the trial operation of Poly-Ethics began in March 2015 and reached in March this year, users have reached 2.43 million. The per-capita online learning time for single-day users is 40 to 2 hours, accounting for nearly half of the total. It is expected that by the end of 2016, , Hisense Education users will reach 8 million. The "Chen Hao Xue" Mobile App has also officially launched. It has become the first platform to launch multi-screen interactive education products in China, covering all intelligent hardware such as Internet TV, OTT boxes, mobile phones, and PADs. In addition, Hisense “Cohesion†is brewing to allow artificial intelligence to intervene in education, similar to Alpha Dog's adaptive learning system will be completed this year, through the vertical education closed-loop design of real educational products and user interaction, tailored for each family user Custom one-stop learning services.
In fact, from the end of 2015 to the present, smart TV industry represented Hisense ULED TV and Skyworth OLED TV as two major camps and staged a series of “picture quality†battles. The Chinese and foreign TV brands have each teamed up around the display technology to snatch up the entrance of industrial technology upgrades. Compared with the "screen" of the industry's future "fighting", users have to get the user to get home users, the smart TV industry is still the irony of competition.
As the fastest-growing part of value-added services, the trend of online education can drive brand and user interactions to become more and more community-oriented and verbalized. Through the community, there will be a common hobby for fans to gather together to form a closed-loop value chain, attracting Traffic, forming a user ecosystem, is the "battle" of traditional TV manufacturers and Internet TV upstarts.
In this regard, industry analysts believe that, in the context of genuine, high-definition, and diversified content, Hisense's "College for Learning" educational platform will stimulate the healthy and orderly development of large-screen online education and will drive the participation of other TV manufacturers.
However, as the domestic sales volume for the first time in 13 consecutive years, the world's third-largest consumer electronics brand has shipped, and Hisense TV has exceeded 18 million users. Earlier this month, Hisense used the theme of “TV watching Hisense†and just launched the industry’s first 8K video ULED ultra-definition Internet TV. With independent and innovative display technology and large-screen application content, it led multi-dimensional development of the market. Hisense “soft and hardâ€. Already have obvious advantages in advance.
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