Storm TV CEO Liu Yaoping's microblogging long message: "Think clearly: Why fight?"
It is said that it takes seven years for everyone to start from scratch and become an expert in a field. I have been engaged in the television industry since I graduated from college. I have been working hard for 15 years.
I had the privilege of participating in the brilliant rise of China's traditional TV brands through the market and policies, and witnessed the sudden emergence of emerging Internet brands in the Internet era; I have witnessed the efforts and contributions of countless TV people to the development of this industry and have witnessed it. In order to pursue sales, over-marketing and the resulting huge waste. I am delighted with every innovation and breakthrough in the industry and I regret that there are still various shortcomings.
Me and my team, with their love of products and their curiosity about the future, have jointly created Stormwind TV, hoping to do some different products and services.
On November 3, Storm TV official Weibo issued a poster of "Seven crimes of Internet TV". This is one of a series of posters in which the marketing team has meticulously criticized Internet TV's "false marketing" and "concept marketing". The intention of the form is good, but when we send out, both me and my team feel like they are in the throat. I think that everything must be clear: Why? Do unto others, do not impose on others. The chaos is pointed out because we are in chaos. And when we are disturbed by chaos and take a bit of energy to cope with chaos, there is less focus on delving into the product. So we stopped the output of other posters. I hope that everyone will know Storm TV for the first time, not through our accusations of chaos in the industry, but through our products to perceive what kind of effort we are making, what kind of heart and mind, and our personality. .
Therefore, we decided decisively that we will no longer continue to publish posters for the “seven sinsâ€. We will use more focused actions to demonstrate the initial heart of Storm TV as an Internet TV. What is early heart? That is the fear and curiosity of products and users. Face users with awe and make products with curiosity. We believe that quality is the truly unimpeded passport of the market. When the Super TV of Storm TV surpasses users' expectation and creates user's surprise, this is the best marketing.
There was an article on Internet TV writing these days that I very much agree with. The main point of the article is that China Internet TV scored 90 points in a very short period of time, but Internet TV has to cross from 90 points to 95 points but it needs three. In years, five years, or even longer, perhaps some manufacturers never want to go past this barrier. Internet television has to achieve 95 points or more, and underlying technology innovation, design innovation, and service innovation are all not lacking. Accumulation of technology and innovation is still at an early stage for most Internet TV. The storm TV needs to do is the latter. Obviously, this road is not easy.
Focusing on the soon-to-be-released Storm Super TV, we will no longer examine the outside world's turmoil. We will be more focused on products, content, services, and innovation. We believe that as long as we stand firm on the side of the user and always put the user experience and usage scene in the most sacred position, we will be able to become the backbone of this era like the young people who are brave enough to forge ahead.
We are fortunate enough to be able to walk with all the young people who are all possible in this era where everything is possible. Storm TV will make television for young people who are pursuing quality life and struggle. Strive for the struggler and live up to our youth!
Liu Yaoping, what people are also?
A look at the resume, startled! Absolutely loud, just too low-key! Its microblogging certification information is: China's first Internet TV definer! 15 years of veterans, from the first-line sales start to grow into a big step.
The general resume is Xiaogan, Hubei. He graduated from Huazhong University of Science and Technology, and previously served as Vice President of the Color TV Division of Skyworth Group and General Manager of the China Regional Marketing Headquarters. He resigned from Skyworth Group in August 2014, and then joined the team to start the venture of TV Superb TV.
From this letter, is Superstorm TV really coming? Yes, from the eighteenth and eighteenth things in recent months, there is a bit of a wave of twists and turns.
On July 6th this year, Storm Technology announced that it will establish a joint venture with Riri Shun, Aofei Animation, and Sannuo Digital Audio. The company’s first product will be Storm TV. As a result, the high-profile storm announced its entry into the Internet TV industry! As a pioneering enterprise in the Chinese audiovisual industry, the impact of the storm on Chinese netizens is beyond doubt. Therefore, the storm announced that it is a television event. Compared with Xiaomi and even PPTV, it sounds and seems to be more reliable. . What's more convincing is that the founding team of Storm TV, including Liu Yaoping, has also come a long way, basically putting China’s TV manufacturing, Internet marketing, online sales, technology research and development, audio and video, and channels into the The resources are all gone!
According to the original industry news, Stormwind TV is said to be releasing its first product at the end of October, but obviously, Storm TV did not appear in the legendary time. In the past two months, TVs such as Xiaomi, Leshi, PPTV, and Little Whale have all come together to publish. As for the “delay†of the storm, there are also some dissenting opinions from outside. It is reported that Storm TV is in the big trick, CEO Liu Yaoping to give the industry the most shocking products, to play a real subversion!
The big move seems to finally come!
At the end of October, when Storm TV was shooting a new TV promotional video, one of the photographers sent a circle of friends and accidentally leaked the product outlet of Storm TV. Storm TV CEO Liu Yaoping also had to confirm on Weibo that the storm was going to split TV, confirming in advance that the name of his first product was "Super Storm TV."
Subsequently, Storm TV's marketing team issued the first wave of official marketing campaign on November 3rd. The first poster, full of warfare, aimed directly at the chaos of Internet TV and attacked “bullying TVâ€, which is the bragging manufacturers who have no bottom line! Obviously, it should be like LeTV and other similar brands talking about ecology! The feedback on the first poster is actually quite good, because Storm TV's marketing team is actually telling the truth. It seems that there is nothing wrong with it.
However, according to the insider of Storm TV, Liu Yaoping was very unhappy after seeing the poster afterwards, even directly demanding that the poster be withdrawn! The team was also controversial because of the withdrawal of the cancellation of the poster. The subsequent event was Liu Yaoping's letter! It is said that the most important reason is that Liu Yaoping is firmly opposed to bottomless marketing. He must seriously play with products and bring the best products to the young people who are struggling! Therefore, on the night of November 5, Liu Yaoping issued a microblog long night and shot the remaining six posters directly. He also said the ins and outs of the whole thing.
After reading this letter, who dares to say that China's Internet marketing is tormented? It turned out that feelings have not yet died, the dream is still there! If you are tired of tearing and just want to buy a reliable TV, Storm TV seems to be worth the look of it!
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