On April 19th, at the 17th Shanghai International Auto Show, Carsport 2.0, a leading brand of China's Internet auto service, unveiled its strategic model. At the same time, it also launched a new iteration of the upgraded car enjoyment APP, triggering the focus of the crowd. The new car enjoys the concept of “bigger†leading value appetite, opens up platform-wide business data, provides users with comprehensive online and offline integrated scene-based car life services, and creates the most valuable new automotive e-commerce ecosystem, breaking through China's auto service industry homogenization dilemma.
Two-sided life, wanton life. At this auto show, Che Xiangxin introduced the "Mobius Ring" design, which symbolizes the seamless integration of car life and liberty, and the interactive display of innovative devices such as interactive ice screens and light and shadow interactive walls. One-stop car life heart enjoyment.
The benefits of the model: new car enjoyment, value empowerment
The Chinese Internet has entered the second half, and the automotive service market is gradually returning to rationality. The pseudo-demands and pseudo-patterns that were generated by the simple money-burning and subsidy model all fell. In today's industry economy, the shift to a knowledge-based economy, consumers' increasing emphasis on added value, and industrial development tend to be more efficient. Only companies with technological innovation capabilities, value-enabling thinking, and industrial change can win the market.
This is also the new economy-driven troika. These three factors are inseparable and inseparable. They are not simply superimposed but multiplication effects. Relying on the strong technical background of SAIC Group, Chexiang enjoys a unique supply-side advantage and has absolute leading potential in the field of technological innovation. "Enjoy a little more" value-driven, car care really concerned about consumer car pain points, business model complete coverage of "see, choose, buy, use, sell," the car life cycle, but also the first to open up the online and offline O2O channels closed loop, To provide consumers with truly valuable car life services. At the same time, based on the comprehensive connectivity of platform business data, Chexiang takes digital as the core to improve efficiency and leads the industry to upgrade.
The Chess 2.0 innovation proposes the multiplication formula of “electricityâ€Ã—“shopâ€, “carâ€Ã—“personâ€, “businessâ€Ã—“serviceâ€, and “full-cycleâ€Ã—“one-stopâ€. The transition from "+" to "X" symbolizes the value-granting orientation of the new car enjoyment model, and also provides greater space for Chesseng's innovation and upgrading.
Department of emotions: take heart and make car service more humane
As an on-line portal for car life-cycle services, Cheseijia App carries an important mission of connecting approximately 2 million users and more than 800 cars at home stores, and plays a pivotal role in the connection and interaction of Chesung platform and users. It bears the important responsibility of building a "scene-based service" and building an "online, offline, and integrated model" in the car sharing 2.0 model.
The newly upgraded car enjoyment APP version 4.0, with a leading design concept completed a "people, cars, shops," the perfect interconnection. The new version of the application restructured the four basic sections of “Homepage, Store, Discovery, and Personal Center†to bring a more beautiful UI design, more friendly interface planning, and a smoother experience. It is worth mentioning that the car enjoys home APP has added more and more "direct connection manager" function. Based on the needs of the scenario, users can achieve one-on-one interaction with the store manager online, and enjoy professional services that seamlessly connect online and offline. At the same time, the user can also directly find the exclusive prompt message from the manager in the “Interactive Card†newly added on the homepage, and get a personalized care reminder at the first time. The two-way communication model establishes the emotional connection between the car owner and the user, and the user can supervise the work of the car owner. The employee can also create personalized and customized services according to the different needs of each user and form a virtuous circle. This is also the best embodiment of the car's "user-oriented" principle.
Lives: Reliance and release more living space
"To provide users with a digital, one-stop service platform for the enjoyment of car life" is a vision and pursuit that Cheung has consistently upheld. In order to better convey the car's spirit of “get more†and help users to release more free living space, Che enjoys the introduction of a mysterious Mobius ring in the auto show, bringing a new “two-sided life†experience concept. .
The Mobius Ring, which stands in the center of the Chesung booth, has dual tracks, one on behalf of the automotive life cycle service and the other on behalf of the owner. It symbolizes the car-centered platform is user-centered, provides intimate online and offline docking services, and once connected car sharing service, you can "enjoy" a little more one-stop shopping car maintenance experience. In addition to the Mobius ring, the Chesung booth also features many interesting creative interactive devices. In the car enjoy new car experience area, interactive ice screen for visitors to show car car intimate car customization services, around the safety, environmental protection, comfort three concepts to enhance the vehicle driving experience. In the car enjoyment area, a 9-meter-long light and shadow interactive wall also shows the car maintenance, beauty and maintenance services. In addition, at the entrance of the Chess Exhibition Booth, there is a more challenging interactive game “Run it! Enjoy†and wait for the audience to experience it. To enhance the efficiency of consumer decision-making and release more living space, Chexiang is committed to providing users with more "heart" enjoyment of car life.
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