After a decade of rapid development, the domestic led display industry has entered a bottleneck period. The industry's overall prosperity is not high, mainly reflected in the rapid decline in the price of display products, corporate profits generally decline, individual companies' profits have declined significantly, and almost reached the edge of bankruptcy.
In such a grim situation, how to break through from the current reality of the plight became a difficult problem put in front of each led display vendors. Everyone can be said to have tried everything.
In the field of application terminal product innovation, transparent screen has occupied a place in its new display mode, thin and light design, and high-end atmosphere. Led display screen as a market segment, transparent screen to give us an unprecedented visual experience and new applications experience, but also enriched the type and display LED display products to fill gaps in the field of LED transparent display for Customers offer more choices and possibilities.
And with the variety of transparent screen products and the development of market applications, it is like the same hurricane is blowing to the entire market. It is currently widely used in glass curtain wall buildings, large shopping malls, sightseeing elevators, 4S shops and various glass windows.
Transparent screen birth background
With the advancement and development of technology, people's requirements for outdoor advertising carriers or media have been greatly improved compared with the past. Traditional light boxes, posters, and paper media have obviously failed to meet the growing needs of people. Therefore, outdoor HD LED displays stand out quickly. It has become the new darling of advertisers and advertisers, and has become a new trend in the development of new media.
However, along with the proliferation of outdoor advertising led displays is a series of negative issues, including the image of the city. When the LED display is working, it can really function to brighten the city and release information. However, when it is "resting", it seems to be a "scar" of the city, which is incompatible with the surrounding environment and greatly affects the beauty of the city. , destroying the scenery of the city.
Due to the emergence of these problems, the approval of outdoor large-screen installations has become more and more cumbersome, and the management of outdoor advertisements has become more stringent. This restricts the development of new outdoor advertising media to a certain extent, and limits the space for the new media to display information.
In this context, led light bar screens, curtain screens, curtain wall screens, grating screens and other products came into being. With the continuous development and improvement of technology, LED transparent screens were born and gradually replaced the former in the glass. Curtain wall applications occupy an increasingly important position.
The transparent LED display is a new display technology with a permeability of 70% to 90% and a panel thickness of about 10mm. Therefore, the LED unit panel can be mounted close to the glass from behind the glass, and the unit size can be customized according to the glass size, which has little influence on the lighting perspective of the glass curtain wall, and is convenient for installation and maintenance.
It not only integrates all the advantages of a conventional outdoor HD LED display, but also minimizes urban aesthetics. Because it is installed behind a glass curtain wall, it does not affect the surrounding environment even when it is not working during the day. At the same time, because it adopts a new form of indoor advertising outdoor communication, it has circumvented the approval of outdoor advertising.
In addition, with the acceleration of urban construction, the glass curtain wall, which is a high-end atmospheric grade building material, has gradually become popular. The transparent screen is characterized by its light weight, no steel frame structure, easy installation and maintenance, and good permeability. It is a perfect match with the glass curtain wall. It is not only a sense of non-compliance with the glass curtain wall, but also because of its fashion, beauty, modernity and technology, adding a special beauty to the urban architecture. Therefore, the LED transparent screen has won the unanimous approval of everyone in the market, and has received extensive attention and enthusiasm.
Development status
At present, many companies in the industry have been involved in the research and development and production of LED transparent screens. LED transparent screens have been launched by Jinghao Technology, Oreta, and Optoelectronics.
From the perspective of several products currently on the market, the transparent screen has a maximum penetration rate of 85% and a minimum dot pitch of 3×6 (mm). For the transparent screen, is it that the penetration rate and the dot pitch have reached the limit? In fact, it is not, but it is more difficult to further improve the dot pitch because the PCB board, the driver IC, and the lamp bead itself are For opaque, if the dot pitch is made smaller, it must be at the cost of losing part of the permeability, and the high passthrough rate is just the biggest advantage of the transparent screen; the cost of improving the permeability is the point spacing. Expanded, which affects the clarity and display of its picture. Therefore, this is a dilemma.
So what are the problems with the transparent screen? We interviewed Mr. Jiang Shuncai, the chairman of Shenzhen Aolida Optoelectronic Technology Co., Ltd. He believes that the problems are mainly manifested in these aspects:
First, the issue of after-sales service, product maintenance convenience and product reliability.
Second, how to achieve "true transparency", the so-called "true transparency", is to achieve a true integration of the transparent screen and the glass structure.
Third, the issue of standardization and customization, standardization can reduce costs, and customization can make the transparent screen and the building achieve a high degree of harmony.
Fourth, the problem of light transmission on the back of the transparent screen.
Lin Yi, CEO of Shenzhen Jinghao Technology Co., Ltd., believes that the problem is mainly reflected in two aspects:
First of all, the versatility, consistency and stability of the illuminating led lamp bead used in the transparent LED display on the market are not high, resulting in high production costs and troublesome after-sales service;
Secondly, there are many customized products on the market, and the amount is small, and mass production is difficult. This is also an important reason for the high cost of LED transparent screens.
Development trend and outlook
Although the LED transparent screen is in the early stage of development, everyone is generally optimistic about its future development prospects. According to statistics, the total area of ​​China's modern glass curtain wall has exceeded 70 million square meters. Such a huge glass curtain wall has a huge potential market for outdoor media advertising. So far, the advertising value of this market has not been fully developed, and the emergence of transparent screen is expected to create a new blue ocean for outdoor advertising. At the same time, the future demand for transparent screens is expected to achieve geometric growth. We will wait and see.
As for the size of the future market for transparent screens, there are different opinions in the industry. Anyway, it is still too early to draw conclusions. The only thing we can do now is to do a good job and cultivate the market.
As Mr. Jiang Shuncai, Chairman of Shenzhen Aolida Optoelectronic Technology Co., Ltd. said, the biggest problem for transparent screen is how to improve its stability and how to reduce the cost under the premise of ensuring quality. Prices are further lowered to increase market acceptance. Of course, the promotion of any technology and product will not happen overnight, because the technology is not perfected through practical application, and the product is the same. The market always has an adaptation process.
Although everyone is generally optimistic about the prospects of transparent screens, some people in the industry have shown some hidden concerns, that is, when the market value of transparent screens has not been fully demonstrated, the products are not yet mature, and the market has not fully opened yet. It was in the midst of a fierce and vicious price war. I hope that this situation can be avoided.
From another perspective, transparent screen as an innovative product, is considered a dark horse in the LED display segment. Its emergence has brought us such a revelation that when the industry as a whole is sluggish and the market is in a downturn, only innovation and continuous innovation will bring the industry back to life, and the market will have the possibility of ushered in spring. Enterprises can survive and grow and develop. This is also a reference for the entire LED industry .
It is believed that with the maturity and improvement of technology, the enrichment of products and the improvement of market acceptance, the pace of transparent screen expansion will gradually accelerate, and more and more application fields will be discovered in the future. Technology changes life, and our life will be more exciting in the future. Looking forward to the transparent screen will play an important role in it, are you ready?
LED Business Network led to focus on e-commerce platform to promote led enterprises to the Internet, the official website URL: http://
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