The smart community is now a direction that many project and real estate developers and manufacturers are paying attention to. As an equipment manufacturer, we think this is the transformation direction of the real estate market upgrade. In the smart community construction program, everyone will refer to the concept of community O2O, but how the community O2O operates and how to design a profit model has become a concern of everyone. Today we come to write this article to explore.
What is Community O2O and what are the differences between O2O and Smart Community?
The definition of community O2O: The so-called O2O refers to Online To Offline (online offline/online to offline), that is, the offline business activity (offline) is combined with the Internet (online) to make the Internet offline The front end of the transaction. The community O2O focuses more on service to community residents, such as Jingdong's home and other services. They use the community as a unit to open up services online and offline, and develop around the needs of residents of the community.
What are the differences in the services of smart community O2O?
The smart community O2O is also a people in the service community, but unlike O2O companies that serve a wide range of communities, the smart community O2O model focuses more on serving a community or a community of brand real estate developers. It is mainly composed of property companies and real estate developers. The community O2O uses the hardware devices of the smart community to directly bind users, and promote the services and smart homes on the community O2O on a fixed app. For example, the Taichung Smart Community System uses our smart community system app to build a community O2O platform. As long as the user registers this app, it will not be easily uninstalled.
Is it difficult for profit community O2O to profit? How to design a profit model?
Regarding the profitability of the smart community O2O model, I think this is something that every property company or real estate developer is concerned about. First of all, our smart community O2O is not the same as the O2O platform company in a broad sense. All services and products need our own. Build a team to achieve resource development. Smart community hardware manufacturers provide a full range of hardware products and software platforms to help real estate developers or property companies to achieve operations.
Combine some of our own operating experience to provide you with some operational references:
1. Community O2O operation product selection can start from vegetables, fruits and egg products, etc., through the cooperation of some vegetable bases to take the direct sales model to reduce costs and increase profits;
2, as far as possible in the mall to reduce the number of recommended products and categories, in accordance with the weekly purchase of product data, the preferred category push, improve product repurchase rate;
3. The smart community O2O does not regularly promote sales in a subsidized manner. It should provide more valuable life services, such as packaged package services, so that the owners can really purchase assured products and services;
4. Jointly with surrounding commercial resources and stores to carry out activities and promotion, to the owners bring a wealth of shopping services and life services such as housekeeping, laundry, takeaway services. This is a service that is more mature and easier to generate orders.
On the issue of profitability, we think that this depends on everyone's ability to control overall operating costs and profits. The results of each operation are not the same, but we feel that by reducing excessively high marketing costs, the service can be achieved and the service is refined. This will increase the owner’s satisfaction with use and increase profitability.
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