With the Internet companies such as Xiaomi, Leshi, PPTV, CANTV, Microwhales, Popularity, Storm, Barley, 17TV, etc. entering the color TV industry one after another, the extremely saturated Chinese color TV market has become extremely fierce. The vast majority of Internet brand competition means "price wars." While drastically lowering the average profits of the color TV industry, Internet brands have almost equated them with "low-cost, low-end, and inferior quality."
There are exceptions to everything. In Internet brands, Xiaomi TV is very independent and has always insisted on high-end positioning. Recently, Xiaomi TV became the only Internet brand that won the world's most authoritative industrial design award - the German Red Dot Award, highlighting its technical strength.
Positioning high-end, winning awards one after another
Adhering to the "high-end positioning, boutique strategy" of the millet TV, recently won the award in domestic connection.
Born in 1955, the Red Dot Design Award was founded by the famous German Design Association. It is one of the world's top design awards and is known for its professionalism, authority and independence. It is recognized as an internationally creative and design recognition mark. Known as the "Oscar of International Industrial Design". Obtaining this award means that the appearance and texture of the product have gained the most authoritative “quality assuranceâ€.
On the evening of July 4th (German time), the 2016 Red Dot Award was officially presented in Aisen, Germany. Millet TV won three titles. Millet TV 2S 48-inch TV, Xiaomi TV 3 Series (55-inch, 60-inch, 70-inch), Xiaomi Bluetooth speaker, and won the 2016 Red Dot Award, this symbolizes Xiaomi TV has a strong industrial design ability and the pursuit of ultimate spirit. Users provide perseverance in providing a competitive product experience, and they also represent the leading level of China's industrial design capabilities in the world.
Since its establishment in 2012, Xiaomi TV has once again used strength to gain industry recognition in just four years. In June of this year, Xiaomi TV won three awards at the 2016 China Digital TV Annual Grand Ceremony and China Smart Display Annual Grand Ceremony, known as the “Oscar†of the Chinese color TV industry. Millet TV 3S 48-inch, Xiaomi TV 3 The 60-inch split and millet TV 3 55-inch split won the 2016 Internet Popularity Product Award, the 2016 Excellent Smart TV Product Award, and the 2016 Excellent Display Product Award.
On July 5th, the 2016 (Twelfth) China Digital Television Industry Development Conference, co-sponsored by the China Electronics Chamber of Commerce (CECC) and the China Electronics Standardization Institute (CESI), was held in Beijing. The conference issued "2016 The Top Ten TV Awards, Millet TV 3S 65-inch curved TV won the award.
In the future, quality products will become the trend of the color TV industry. The color TV products must be integrated into their own superior resources, including human, material and energy. These products must be exquisite, exquisite and extreme. From the perspective of product features, it is both hardware and software, in line with the status quo of China's national conditions and the rapid development of the Internet, but also have a relatively affordable price. After users get such a product, the experience will be very wonderful, and can get beyond the expected satisfaction.
Among the Chinese consumer groups, the proportion of the middle class, high-income, and highly-educated graduates is increasing. This is first of all reflected in the upgrading of consumption. Consumers with rich tastes and wealth have strong purchasing power on the one hand, on the other hand, Their demand for products has become more and more demanding. The low-end color TV market with highly homogenized products is shrinking. The high-end trend of color TV is being accepted by the market step by step, and has become a new direction to break through the overall downturn in the color TV industry. Therefore, Xiaomi TV only competes with high-end flagship TVs of foreign brands to meet the general trend of consumption upgrade.
High-end does not mean high prices, Xiaomi TV creates "new domestic goods."
Profiteering has never been the goal pursued by Internet brands. Although millet TV insists on high-end positioning, but high-end is not equal to high prices, millet TV has always been pursuing "creating perfect quality at moderate prices."
Wang Chuan, co-founder of millet and head of Xiaomi TV, said that Xiaomi hopes to be a “new domestic product†and hopes that more Chinese manufacturing manufacturers will be able to do “new domestic products†with Xiaomi and truly be able to make products respectful to foreigners. . "Extreme" and "kindness" are the core substance of Xiaomi's "new domestic product". Xiaomi believes that "extremeness" is more than expected in four directions of innovation, technology, design, and quality. "Thickness" is not black. After the product is really well-made and quality is really controlled, it does not make high gross profit, and these gross profit Feedback to consumers. Xiaomi is not willing to use some technical gimmicks to attract consumers to buy expensive products.
Traditional TV manufacturers usually adopt the “same-size models†strategy. Too many product models will result in relatively high investment in R&D, production, management, and promotion costs, which may result in waste of resources and make the unit sales cost and operation of the product. The cost is relatively high.
Millet TV has always insisted that "only one product of the same size," the implementation of quality strategy, do not engage in "sea tactics", this benefit can focus on doing a good job product, reduce waste of invalid input and resources, reduce product costs. At the same time, Xiaomi TV started off with online sales, relying on its official website “Xiaomi.com†and other e-commerce websites as the main shipping channels, which can greatly reduce the intermediate links and save costs. This is also in line with the trend of e-commerce development. . Therefore, on the basis of ensuring high quality, Xiaomi TV can also have a cost advantage, thus making the product more competitive in the market.
Since the color TV industry entered the era of intelligence, color TV manufacturers selling products not only have to compete hardware strength, content services have become an important part of competition. Millet TV adheres to the principle of “quality-oriented, content-based.†The construction of Xiaomi’s television content is centered on convergence and has become the most massive and high-quality Internet TV platform in terms of content resources.
After decades of development, China's color TV industry has achieved remarkable results. Faced with ever-changing scientific and technological changes, increasingly strengthened resource and environmental constraints, and fierce international competition characterized by innovation and technological upgrading, China's color TV companies have soberly realized that they must enhance their overall competitiveness through innovation. After winning the “2016 Red Dot Awardâ€, the innovative millet TV is expected to continue to adhere to the “prosperity for fever†spirit to speed up the market share of its peer competitors. The sprint millet TV will continue to More awards for domestic and international awards have been made.
There are exceptions to everything. In Internet brands, Xiaomi TV is very independent and has always insisted on high-end positioning. Recently, Xiaomi TV became the only Internet brand that won the world's most authoritative industrial design award - the German Red Dot Award, highlighting its technical strength.
Positioning high-end, winning awards one after another
Adhering to the "high-end positioning, boutique strategy" of the millet TV, recently won the award in domestic connection.
Born in 1955, the Red Dot Design Award was founded by the famous German Design Association. It is one of the world's top design awards and is known for its professionalism, authority and independence. It is recognized as an internationally creative and design recognition mark. Known as the "Oscar of International Industrial Design". Obtaining this award means that the appearance and texture of the product have gained the most authoritative “quality assuranceâ€.
On the evening of July 4th (German time), the 2016 Red Dot Award was officially presented in Aisen, Germany. Millet TV won three titles. Millet TV 2S 48-inch TV, Xiaomi TV 3 Series (55-inch, 60-inch, 70-inch), Xiaomi Bluetooth speaker, and won the 2016 Red Dot Award, this symbolizes Xiaomi TV has a strong industrial design ability and the pursuit of ultimate spirit. Users provide perseverance in providing a competitive product experience, and they also represent the leading level of China's industrial design capabilities in the world.
Since its establishment in 2012, Xiaomi TV has once again used strength to gain industry recognition in just four years. In June of this year, Xiaomi TV won three awards at the 2016 China Digital TV Annual Grand Ceremony and China Smart Display Annual Grand Ceremony, known as the “Oscar†of the Chinese color TV industry. Millet TV 3S 48-inch, Xiaomi TV 3 The 60-inch split and millet TV 3 55-inch split won the 2016 Internet Popularity Product Award, the 2016 Excellent Smart TV Product Award, and the 2016 Excellent Display Product Award.
On July 5th, the 2016 (Twelfth) China Digital Television Industry Development Conference, co-sponsored by the China Electronics Chamber of Commerce (CECC) and the China Electronics Standardization Institute (CESI), was held in Beijing. The conference issued "2016 The Top Ten TV Awards, Millet TV 3S 65-inch curved TV won the award.
In the future, quality products will become the trend of the color TV industry. The color TV products must be integrated into their own superior resources, including human, material and energy. These products must be exquisite, exquisite and extreme. From the perspective of product features, it is both hardware and software, in line with the status quo of China's national conditions and the rapid development of the Internet, but also have a relatively affordable price. After users get such a product, the experience will be very wonderful, and can get beyond the expected satisfaction.
Among the Chinese consumer groups, the proportion of the middle class, high-income, and highly-educated graduates is increasing. This is first of all reflected in the upgrading of consumption. Consumers with rich tastes and wealth have strong purchasing power on the one hand, on the other hand, Their demand for products has become more and more demanding. The low-end color TV market with highly homogenized products is shrinking. The high-end trend of color TV is being accepted by the market step by step, and has become a new direction to break through the overall downturn in the color TV industry. Therefore, Xiaomi TV only competes with high-end flagship TVs of foreign brands to meet the general trend of consumption upgrade.
High-end does not mean high prices, Xiaomi TV creates "new domestic goods."
Profiteering has never been the goal pursued by Internet brands. Although millet TV insists on high-end positioning, but high-end is not equal to high prices, millet TV has always been pursuing "creating perfect quality at moderate prices."
Wang Chuan, co-founder of millet and head of Xiaomi TV, said that Xiaomi hopes to be a “new domestic product†and hopes that more Chinese manufacturing manufacturers will be able to do “new domestic products†with Xiaomi and truly be able to make products respectful to foreigners. . "Extreme" and "kindness" are the core substance of Xiaomi's "new domestic product". Xiaomi believes that "extremeness" is more than expected in four directions of innovation, technology, design, and quality. "Thickness" is not black. After the product is really well-made and quality is really controlled, it does not make high gross profit, and these gross profit Feedback to consumers. Xiaomi is not willing to use some technical gimmicks to attract consumers to buy expensive products.
Traditional TV manufacturers usually adopt the “same-size models†strategy. Too many product models will result in relatively high investment in R&D, production, management, and promotion costs, which may result in waste of resources and make the unit sales cost and operation of the product. The cost is relatively high.
Millet TV has always insisted that "only one product of the same size," the implementation of quality strategy, do not engage in "sea tactics", this benefit can focus on doing a good job product, reduce waste of invalid input and resources, reduce product costs. At the same time, Xiaomi TV started off with online sales, relying on its official website “Xiaomi.com†and other e-commerce websites as the main shipping channels, which can greatly reduce the intermediate links and save costs. This is also in line with the trend of e-commerce development. . Therefore, on the basis of ensuring high quality, Xiaomi TV can also have a cost advantage, thus making the product more competitive in the market.
Since the color TV industry entered the era of intelligence, color TV manufacturers selling products not only have to compete hardware strength, content services have become an important part of competition. Millet TV adheres to the principle of “quality-oriented, content-based.†The construction of Xiaomi’s television content is centered on convergence and has become the most massive and high-quality Internet TV platform in terms of content resources.
After decades of development, China's color TV industry has achieved remarkable results. Faced with ever-changing scientific and technological changes, increasingly strengthened resource and environmental constraints, and fierce international competition characterized by innovation and technological upgrading, China's color TV companies have soberly realized that they must enhance their overall competitiveness through innovation. After winning the “2016 Red Dot Awardâ€, the innovative millet TV is expected to continue to adhere to the “prosperity for fever†spirit to speed up the market share of its peer competitors. The sprint millet TV will continue to More awards for domestic and international awards have been made.
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