Xi'an: Lighting market calls for the birth of industry brands

The continuous improvement of the real estate industry in Xi'an and the one-step improvement of interior decoration have won the consensus of many decoration practitioners and consumers. With its irreplaceable advantages and its characteristics of adapting to the trend of natural environmental protection, economy and simple personality, the lamps have become the first choice for fashion, and play a vital role in improving the decoration grade and taste.

Lighting market opportunities are unlimited

At present, the lighting industry has become a new independent industry in the lighting industry. With the acceleration of the modernization of lighting production and circulation, the Xi'an lighting market has officially entered the initial stage, and it has shown rapid development momentum. According to industry insiders, the “four districts” in Xi'an are the most developed urban economic zones in the central and western regions, especially in the northwest. The lighting city taunts cake is so big, the temptation index is absolutely second to none, and the business opportunities hidden in it are also conceivable.

For this reason, lighting companies are increasing their R&D efforts, producing horsepower and expanding their markets. Comprehensive home appliance companies are focusing on the field of lighting, industry-related companies (such as furniture, cabinets, flooring, engineering companies, buildings). The decoration industry, etc.) competed in the lighting industry, which greatly promoted the rapid development of the lighting industry.

Industry threshold needs to be improved

The fast-growing lighting industry provides consumers with more choices, but consumers don’t know much about the lighting brands and related industry knowledge. When buying, they mostly listen to friends or directly rely on their own hobbies and visions. The color, style or home decoration requirements of the lighting, and even the service attitude of the shopping guide to choose, rarely to a certain brand.

The reason is not difficult to find problems. At present, the lighting market in Shaanxi has just entered the initial stage. On the one hand, as a business enterprise, the brand awareness of lighting consumption is insufficient; on the other hand, it is manifested in the immature and irregular standard of the lighting market. Many people in the industry believe that the threshold for selling lamps is not high now. Some merchants just think that they are profitable and do not consider long-term business. This will only disrupt the city. For example, in order to win in price, some unscrupulous merchants shoddy, especially some medium and low-grade lighting products, because consumers can not see the internal materials of the lamps, it is easy to be merchants. Drilling holes. Therefore, relevant departments and markets should set limits, and it is fundamental to improve the pace of entry.

Market calls for brand lamps

Now talking about the brand of home appliances, many consumers can report dozens of, can talk about the brand of lamps, can you say a few? At present, many lighting terminal dealers do not have an effective brand image as external support, and the brand concept falls into the empty concept hype, which is not sustained by consumers. Second, at present, many lighting terminal dealers still lack the concept of store design, and it is even more difficult to let customers conduct brand experience.

For the current situation that the lighting market is in a natural operation and lacks ideas, the reporter interviewed several professionals including related companies, lighting distributors and consumers from different angles. They agreed: "The market is so formed, on the one hand because Many operators use the method of Sanda attack to catch fish when the market is not mature. On the other hand, although some lighting manufacturers and regional agents have begun to take shape and strength, they have not systematically developed long-term strategic planning. In the market, the initiative cannot be grasped. In general, the current lighting market lacks a truly appealing brand enterprise, and the market's maturity and consumer demand require real brands to guide."

Well-known lighting market products are more reliable

The reporter learned in the Xi'an lighting market that some lamps that are not up to standard are mainly sold in the small lighting market. In this regard, some insiders told reporters that the small lighting market lacks quality control, so it is easy to have quality problems. In an unknown lamp market reporter saw that an energy-saving lamp only sells more than 3 yuan. When the reporter asked if there would be quality problems in the lamps, the owner of the store said that there would be no problem. "Otherwise, I will not sell them." In this regard, some insiders revealed that the energy-saving lamps of a few dollars are fundamental. It is hard to rely on, and it is very easy to have quality problems.

In addition, according to the reporter's understanding, Xi'an Big Wild Goose Pagoda and Daming Palace's many lamps and lanterns market have strict control of the quality of the lamps when they are introduced. The energy-saving lamps whose quality is not up to standard are impossible to enter the well-known lamps and lanterns. The market often resolutely cracks down on fakes. Some insiders suggest that consumers should choose lamps in the well-known lighting market. Even if the lamps have problems, they can obtain corresponding after-sales services through the market. After all, the reputation of the well-known lamps market is relatively high.

Xi'an lighting market is looking forward to leading dancers

Compared with the past, consumers have become more and more cautious in selecting lighting products in the past year, and their pursuit has shifted from ordinary products to brand products. Companies such as NVC Lighting, Philips, Sanxiong, Aurora, Op, Osram, Pins, GE, Huayi, Shengqiu, etc., which have a lot of business and vision, have gradually realized that with the improvement of the market and consumer awareness The improvement, selling lamps and selling other things, is not just selling a product, but also selling an experience and service. For the same as the original home appliance industry, the passion for the expansion of the lighting market will gradually be replaced by calm and rational market analysis. The battlefield between enterprises will be spread from the tangible battlefields such as products and sales to the intangible battlefield. Only by doing their own brand building, the lighting companies can calmly meet the more severe competition situation. As the market continues to mature, the gradual formation of lighting values ​​and the continuous expansion of the market are calling for the birth of the lighting industry brand. Xi'an lighting market is expecting the emergence of leading dancers. The high quality expectations of products, consumers' calls for lighting brands and even corporate brands are also inevitable.

Like the original home appliance industry, the passion for the expansion of the lighting market will gradually be replaced by calm and rational market analysis. The battlefield between enterprises will be spread from tangible battlefields such as products and sales to the invisible warfare of many brands. Only by doing our own brand building can we meet the more severe competition situation with ease. As the market continues to mature, the gradual formation of lighting values ​​and the continuous expansion of the market are calling for the birth of the lighting industry brand. Xi'an lighting market is expecting the emergence of leading dancers.



1

Low Voltage Power Cable

Low Voltage Power Cable, Low Voltage Electric Wire, Low Voltage Underground Power Cable

Hebei Huanya Cable Co.,Ltd , http://www.hbhycable.com