Yuhe: From selling lights to selling culture


Zhongshan Yihe Jiye Lighting Co., Ltd. was born on April 28, 2004. At the beginning, the production area was about 800 square meters. There was only one production line, more than ten production workers, and only 30 employees. At the end of the year, there were 37 contracted dealers and 57 sales outlets with sales of just over 9 million yuan.

As of December 31, 2007, the company's plant area exceeded 8,000 square meters, with more than 10 production lines, more than 100 production employees, equipment with full capacity of more than 100 million yuan, more than 260 contracted dealers, and more than 700 outlets. The average annual growth rate is over 100%.

In 2008, Yuhe will enter a new stage of development. The main theme of this stage is: accelerate the brand building, accelerate the improvement of services, accelerate the expansion of channels, accelerate sales, and grow into a modern Chinese business in the next 3-5 years. Lighting experts, the first brand of modern commercial lighting laid the foundation

ç¾² and myth

In ancient Chinese myths and legends, Yi He is the name of the Sun Mother. "Shan Hai Jing? Great Wilderness South" Cloud: Outside the East China Sea, between the waters, there is a woman's name and life, born for ten days. Thus, among the folklore, there is a mythical story of “post-shooting the sun”.

At the beginning of the establishment and the establishment of the ancient town lighting, the spread of this myth and legend has greatly enhanced the popularity of the industry and the industry.

The founder of Yihe is well versed in the way of corporate management and brand communication. The name “羲和” is the implication of this ancient myth. Pay attention to the quality of products, pay attention to the quality of lighting, and pay more attention to the quality of culture. Culture is the essence of the brand. It is deeply rooted in the infinite richness of the ancient Chinese civilization and the richness of culture. It is the ultimate future of the brand and the world. Support point.

"Don't seek the overall situation, not aiming for a domain; not seeking for the world, not enough for a moment", the business philosophy of Yihe, and the unique idea of ​​"selling lights in the past, selling light now, selling culture in the future", by "Guzhen Lighting" After the report, a lot of people in the industry have laid a deep sakura

Lamps and beautiful pictures:

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