Cook talks about AR: Market size can be as big as iPhone

â–¼
Cook talks about AR: Market size can be as big as iPhone from Baidu VR

In a recent interview with The Independent, Apple CEO Tim Cook once again demonstrated a positive assessment of AR augmented reality and talked about it from a realistic user perspective.

Cooke believes that for many applications, AR is preferable to VR because "Most people don't want to lock themselves out of the real world... With AR, you don't get out of reality, but instead virtualize it into reality."

Cook compared the potential impact of AR and iPhone. He described AR as a "product that everyone must have". He said: "I think the concept of AR is very large."

Cook not only shared his personal enthusiasm, Apple has always been recruiting AR and VR veterans, Cook's remarks and Apple's actions can be seen as a sign of Apple's AR product development program.

However, Cook also called for patience, and stated that there is still much to be done before AR becomes mainstream. This may indicate that Apple has encountered problems in this emerging field of AR and may have encountered the same problems as the startup Magic Leap. Magic Leap's technology may be the standard holder of AR, but it still faces expansive expectations and technical gaps. The leaked prototype of Magic Leap prototype also shows that the product is still very early. For Microsoft's HoloLens, which is aimed at developers, the cost is too high and the technology is not fully mature and the sales volume is not high.

Apple and its shareholders must be very happy to see Augmented Reality become another iPhone. Currently, the performance of Apple Watch can only be regarded as a medium product. The company is also cutting its spending on autonomous driving research recently, and the smart phone market for iPhone is also becoming more crowded. Then, in an area that can change the world, Apple may make a heavy bet.

Ultrasonic Sensor

Yuhai Company is engaged to research and development of piezoelectric products and related piezoelectric products, the related piezoelectric products includes the piezo sensors and transducer.


The ultrasonic transducer is a kind of transducer that converts the ultrasonic signal into electric signal, or vice versa. Ultrasound transmitter and receiver is a transducer that can transmit and receive ultrasound. Ultrasound sensor is a kind of sensor, in essence, it is also a transmitter and receiver. The working principle of this kind of equipment is similar to that of radar and sonar. Active ultrasonic sensors can emit and receive reflected waves, and determine the distance of the target by measuring the time interval between transmission and reception. Passive ultrasonic sensor is actually a microphone that can convert ultrasonic signal into electrical signal.

According to the working principle and materials used, the ultrasonic transducer has piezoelectric transducer, electrostatic transducer (capacitive transducer), magnetostrictive transducer, electromagnetic acoustic transducer, mechanical transducer and other types [1].

Ultrasonic Sensor,Piezo Sensor,Ultrasonic Piezo Disc,Ultrasonic Piezo Elements

Zibo Yuhai Electronic Ceramic Co., Ltd. , https://www.yhpiezo.com