Philips Lighting recently announced that it has signed an agreement with the Japanese professional football league Osaka Serrezo Club to become the official lighting partner of the club. Under the agreement, Philips Lighting will provide advanced LED lighting technology as well as lighting design and consulting services for the club's venues and training venues.
This year, Philips Lighting will deploy its first Philips ArenaVision LED stadium lighting system in Japan at the Serezzo Training Course in Osaka, Japan. Compared with traditional stadium lighting technology, LEDs are more energy efficient and have longer lamp life (up to 50,000 hours), which can greatly reduce maintenance costs.
Minoru Tamada, president of the Osaka Cerezzo Club, said: "This collaboration brings us the expertise and advanced technology of the world's leading lighting companies. Using LED technology will not only help us improve energy efficiency, but also for us. The fans create a viewing experience that rivals that of the top European clubs."
In addition, we can also explore other cooperation opportunities based on the lighting of the stadium, such as lighting in the shopping area and reception area, as well as the exterior lighting of the stadium building. The biggest contribution of this agreement is to help us identify a partner who can create a complete stadium lighting experience.
Kengo Hayashida, president of Philips Lighting Japan, said: "This collaboration brings together two great brands with strong sports roots. Our innovative lighting technology has covered more than 65% of the top stadiums in the world, and our newly developed LED stadium lighting The system is loved by top clubs and fans such as Ajax, Atletico Madrid, Chelsea, Wolfsburg and Juventus."
According to the statistics of the High-tech Research Institute LED Research Institute (GGII), it is conservatively estimated that during the “13th Five-Year Plan†period, only the Chinese stadiums will have more than 15 billion yuan in new demand for LED lighting and intelligent control, while traditional venue lighting LEDs The demand for transformation is about 10 billion yuan.
In July last year, the State General Administration of Sports officially issued the "13th Five-Year Plan for the Development of Sports Industry" (hereinafter referred to as "Planning"), proposing to achieve a total sports industry of more than 3 trillion yuan, and the proportion of industrial added value in GDP. Up to 1%, the added value of sports service industry accounted for more than 30%, and sports consumption accounted for more than 2.5% of disposable income per capita.
In terms of infrastructure construction, the "Planning" proposes the construction of 50 national sports industry demonstration bases, 100 national sports industry demonstration units and 100 national sports industry demonstration projects.
During the “Thirteenth Five-Year Plan†period, the stadium construction will also use the PPP model. At present, some new venues have adopted the PPP model to build and operate, and have achieved certain results. At present, there are 123 stadiums in the national PPP project library, and more stadiums will try to adopt the PPP model.
In addition, stimulated by the global large-scale sports events such as the 2008 Beijing Olympic Games, the 2022 Beijing Winter Olympics will also bring a new high growth cycle to the LED stadium lighting market. As a LED lighting country, Chinese LED companies can use This rare opportunity to provide quality lighting products and services for the Winter Olympics lighting system.
Ultimate fan experience
In the near future, the lighting of the Osaka Serrezo Stadium will be controlled by Philips ArenaVision software, which not only opens the local lighting before and after the competition, but also creates a pre-game entertainment atmosphere through brightness changes. The dazzling lighting effects will inspire and optimize the fans' viewing experience and meet the needs of concerts and other large events.
The stadium lighting system is designed to meet the latest standards of live TV broadcasters and sports associations. LED ArenaVision supports ultra-high-definition TV broadcasts, which can effectively avoid the broadcast quality problems caused by the strobe light when it is placed in super slow motion.
Background Information
Philips Lighting has extensive experience in stadium lighting
Philips Lighting serves more than 60 years of major indoor and outdoor sports events.
As the global leader in LED and stadium lighting, Philips Lighting has provided lighting for more than 65% of stadiums in major international sporting events.
In the English Premier League sponsored by Barclays Bank, 70% of football clubs use stadium lighting provided by Philips Lighting.
Osaka Cerezzo Football Club
Osaka Serrezzo is a professional football club founded in 1993 with two main cities, Osaka City and Sakai City.
Nowadays, in the context of major clubs focusing on strengthening the strength of the team, Osaka Serrezo is not only committed to the league championship, but also to cultivate players with international standards and actively build a world-class team that can represent Japan.
This season, Osaka Serrezo will return to the J1 League three years later and set the goal to be among the best in the league. Among the local players, Yoichiro Kakitani has represented the Japanese national team in the World Cup in Brazil, while Yamaguchi and Kiyotake are currently playing for the Japanese national team.
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