According to the “Appliance Businessâ€, “9.8PPTV Super Brand Day†was formally launched on the Suning’s eCommerce last week, with a “hardware 0 dollar purchaseâ€, and will be on the Sept. 8th at Suning’s E-commerce online store. Ning Dian and nearly 1,600 stores across the country have introduced more new games. The hardware is the hardest and the benefits are real enough, and they will give back to consumers.
Hardware 0 yuan to buy mainstream brands cost-effective
Unlike smart TV brands such as LeTV and Xiaomi, which have built their own e-commerce festivals, PPTV's focus is on how to develop “Online and Offline O2O Shared Welfare Day†exclusively for consumers.
So how much is the discount of hardware 0 yuan?
Although LeTV has always claimed that "ecological subsidies, lower than the ex-factory price", PPTV Juli "does not play mouth guns," and it truly achieves the lowest price of mainstream brands. Cohesion PPTV TV a 65-inch large-screen 4K TV "God of War" is priced at only 3,999 yuan, less than similar to the large-screen machine music music thousand dollars or more, which is enough to see the sincerity of PPTV.
For the majority of families who want to purchase smart screens, the "908PPTV Super Brand Day" is definitely a great time to snap up the lowest price.
According to "Home Appliances Business" to understand "50-inch large-screen TV + 60 months SVIP film and membership" for only 1800 yuan! The price increase is staggering. The mobile phone, VR and other products are also unexpectedly to force the price to open the "price" feast, the original price of 2379 yuan "5.5 inches long battery life Poly TV PP mobile phone M1 + 36 months SVIP film and television members" after the sale of only 1080 yuan ; And "mobile VR one machine + 24 months SVIP film and television members" even more to 720 yuan, such a high discount is indeed rare in the industry.
In addition, the "Rejecting Murder Party"'s Joli PPTV has also done a lot of after-sales service, promising that consumers who place orders during the Super Brand Day event can enjoy the lightning within 15 days Extreme after-sales service, up to no more than 30 days, each compensation period will be able to win 30 yuan a day, and not capped, the real consumer rights in the first place. See PPTV's strong confidence in distribution channels and after-sales services.
Rejected the mouth gun PPTV members without material
In the fierce industrial competition environment, major smart TV manufacturers have embarked on the "hardware negative pricing" road, so members of the core content and service, its pricing and true gold content has also become the focus of comparison. At this point, PPTV's full-screen SVIP movie and TV members are priced at 360 yuan/year, which is already less than 100 yuan for competing products. What is the value of SVIP?
The answer given by Changli, vice president of Juli Media, is: 9.8 PPTV Super Brand Day “Hardware 0 Yuan Purchase†is just the beginning of welfare. O2O member benefits based on content as the core are the highlights of PPTV.
Deeply cultivating the Internet industry for ten years, currently PPTV Juli has captured 80% of the domestic film hot new films, a total of about 46,000 hours of national TV dramas, more than 3,500 exciting animation and Juli exclusive homemade drama and other wonderful film resources.
In particular, in the sports section, in 2015 PPTV Juli scored the exclusive copyright for all media in China in the 5 years of La Liga. This year, it added the Premier League copyright, and UFC, WWE and other tournament resources for blood-thirsty fans around the world. In today's increasingly content-based payments across the entire network, the membership mechanism has greatly increased the stickiness between consumers and video sites, and it is even more valuable to choose an online video member with a higher gold content.
PPTV Juli members are not only “predicted†in terms of internal capacity, but also truly have no advertisements, SVIP four-end viewing, and offline membership benefits, do not play tricks and reject routines. Zuo Zongze, senior director of operations of Juli Media's Home Internet Division, told Appliances. Currently, there are more than 20 million members of PPTV Juli, and about 10 million active members are active each day.
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