Tencent video, located in China's largest online video media platform, is also a video player. Its rich content, the ultimate viewing experience, convenient login methods, 24-hour multi-platform seamless application experience and quick sharing of product features to meet the needs of users online video viewing.
Penguin TV is an overall software solution for Internet TV and intelligent set-top boxes introduced by Tencent. It has two forms, built-in hardware and independently downloadable Internet TV APP. As a brand representing Tencent's Internet TV business, Penguin TV is relying on Tencent Video's premium content and is committed to leading the new living room vision through the massive amount of high-definition content, superb audio-visual experience and rich hardware options.
I. Differentiated competitiveness of Penguin TV
1. Massive content + excellent quality, most you want to see
Relying on the accumulation of rich copyright content in Tencent's video, Penguin TV currently has more than 6 million hours of content available for review by licensees, including dozens of categories such as TV dramas, movies, variety shows, animations, and sports.
In terms of TV dramas, Penguin TV has as many as 130,000 episodes of dramas, including popular dramas such as "Ode to Joy" and overseas dramas such as IP dramas such as "Fantasy City" and "Zhu Xian" and "Game of Power". Korean drama is not only the "descendant of the sun" Well, here we recommend to everyone the "signal" we broadcast alone, but also a stained with the impossibility of chasing a good play. At the same time as copyright content is covered on a large scale, we are also advancing our self-control strategies. Our "Dark Man" series and "Rebirth of the Celebrity Superstar" have all achieved good paid conversion rates. The follow-up "Ghost Blowing the Light" is already starting up, and it is highly anticipated.
In terms of movies, there are more than 8,000 films in the movie library, 100% coverage of Chinese cinema films, and cooperation with Warner Bros., Universal Pictures, 21st Century Fox, Paramount, and other Hollywood film giants. More than 2,000 North American classic movies and the latest cinema blockbusters. It is the largest and fastest updated North American cinema area in China.
Variety: The library has nearly 100,000 hours of variety reserves. In addition to actively introducing TV variety shows, Penguin TV has also launched a number of well-crafted homemade variety shows, such as “Please Have a Fridgeâ€, “About Me†and “Run Runâ€.
Animation: Penguin TV has nearly 100,000 episodes of anime series, 2016 Pleasant Goat, Pigman, Peppa Pig and many other animations.
In terms of sports: 2015-2016 NBA season is also the first of five independent seasons, and active cooperation with iCNTV in the European Cup and Olympic Games content broadcast.
2. Create a full-blown experience + smart service complex that best understands what you need
1) Extreme HD: Penguin TV has always been committed to providing full HD and even 4K high quality sources. In mid-April, Tencent Video entered a partnership with Warner Bros. Entertainment Inc. in the United States to introduce Warner Bros. 4K+HDR quality library films and new 2016 films. With Dolby sound, through the outstanding hardware platform of the TV partner, create a shocking effect that can watch the movie at home.
2) Smooth playback: Penguin TV uses “Tencent Cloud†to provide powerful technical support for video playback, ensuring the smoothness of millions of people watching online HD video at the same time.
3) Caring services: After the user searches for the video he wants to watch, he enters the details page of the film, and offers a wealth of information related to the movie, such as episode list, carefully edited trailers, similar video recommendations, and stars in the play. Recommended and so on.
4) Multi-screen interaction: Using the Tencent QQ account system that covers the entire nation, Penguin TV can synchronize cloud with PCs and mobile Tencent videos, including viewing history and collection records, so that users can experience the open-ended viewing experience.
At the same time, it provides multi-screen interactive functions such as Tencent video mobile TV, WeChat search video, OTT live broadcast, and Wechat shake, providing users with a convenient and fun interactive small screen and large screen.
Second, opening up and cooperation into the industrial ecology, to build a new living room entertainment ecosystem
At the 2016 Asia-Pacific OTT Eco Conference held on May 26-27, Zhao Wei, General Manager of Tencent's Video Living Room Products Division, said that the activation of penguin TV terminals exceeded 60 million, basically covering one-seventh of the country's households (National Health The “China Family Development Report (2015)†released by the Health and Development Commission shows that there are approximately 430 million households in China. While users are booming, users’ activity and stickiness are always at a high level. According to data from Nelson Network, Penguin TV users have a high frequency of use and long active hours. The average time spent on OTT is 8 hours/week higher than the industry average.
Penguin TV, through continuous efforts on the two key elements of content and experience, and the full support of its partners, rely on the trust and support of all partners in the industry. Thanks to the hard work and pragmatism of the company's team, Penguin TV can quickly enter the OTT. The market has already emerged in less than a year after Tencent laid out OTT.
Philips and Penguin TV push 4K+ TV
Operation and management of the three authoritative Internet TV broadcast control platforms: China Internet TV (iCNTV), Guangdong Southern New Media Development Co., Ltd. (SNM), China International Broadcasting Network (CIBN)
100% coverage of mainstream smart TV brands: TCL, Changhong, Skyworth (Cool), Hisense, Philips, Microwhales, Konka, Samsung, Sharp, Panasonic.
Bundled sales leading smart set-top box manufacturers: Tai Jie, Skyworth, Haimei Di, Timmin and so on.
The three parties joined hands to release Cloud Audio/Tai Jie: On November 4, 2015, Tencent Video conducted in-depth cooperation with Guangdong Southern New Media Development Co., Ltd. and Taijie Video, and officially released the 4.0 version of Cloud Audio/TV. The upgraded cloud audio/Tai Jie relying on the genuine resources of Tencent video, the licensing party's advantages in broadcasting control of the new media in southern China, implementing genuine content and compliance, conducting comprehensive brand upgrades, and bringing more stable and assured services.
Joint CIBN and vst release of CIBN Film and TV · VST: On April 6, 2016, VST was officially reorganized and renamed as CIBN Film and Video VST. After the revision, CIBN Films and VSTs have access to the operation and management of the CIBN broadcast control platform, and cooperate with the genuine contents of Tencent Penguin TV to establish a healthy and sustainable ecological environment; update the frequency through richer content and more timely new films. , to bring the most formal audio-visual experience for users.
Internet TV and smart set-top box application market: The application markets of major Internet TVs and smart set-top boxes and the third-party Internet TV/Smart STB application market such as D'Bay Market, Sofa Net, Chippo Market, and Huan Shi Store can all download Penguin TV's Internet. TV APP, such as Aurora Aurora and Cloud Audio/Video.
Network operators: In-depth cooperation with telecommunications operators such as Shenzhen Tianwei Video Communications, Jiangsu Cable TV, and China Mobile Jiangxi Branch and Fujian Unicom to launch broadband intelligent terminal products.
Third, relying on Tencent platform to help win-win
1) Integrated Marketing Platform
The commercialization of OTT currently takes two main forms. One is advertising, and the other is membership.
In terms of advertising, relying on the large platform of Tencent Marketing, we have accumulated rich customer resources over the years and cultivated a professional advertising sales team. At the same time, Tencent's big data ecology can effectively help brands to carry out accurate marketing. Based on these advantages, Penguin TV strives to work with its partners in the marketing field.
2) Convenient and affordable membership system
Second, the membership system created by Penguin TV not only provides users with differentiated content and experience, but also has a very high price/performance ratio. At the same time, we have familiar payment methods such as WeChat, Q coins, QQ wallets, and mobile phone recharge cards, which are both convenient and safe. These are all important factors in increasing the user's payout rate when we jointly promote membership with partners.
Fourth, hand in home Internet conference to discuss family dividends under the family
On November 15-16, the “GFIC2016 Global Home Internet Conference†will be held at the Shanghai International Convention Center. With the “home Internet†as the core, it focuses on the theme of Internet services based on family scenarios and the ecological construction of home video scenes. The demand for broadband, application and video services for the entire family of users provides an annual feast for exchanges and cooperation in the entire industrial chain ecosystem, including the most representative licensees, operators, Internet services, and end users in the industry. According to the organizers, Penguin TV will participate in the conference as a diamond sponsor of the conference. Together with DVBCN&AisaOTT, they will work together with the industry to create a brainstorming session in the home Internet industry and discuss the family dividends under the family-interconnection.
Penguin TV is an overall software solution for Internet TV and intelligent set-top boxes introduced by Tencent. It has two forms, built-in hardware and independently downloadable Internet TV APP. As a brand representing Tencent's Internet TV business, Penguin TV is relying on Tencent Video's premium content and is committed to leading the new living room vision through the massive amount of high-definition content, superb audio-visual experience and rich hardware options.
I. Differentiated competitiveness of Penguin TV
1. Massive content + excellent quality, most you want to see
Relying on the accumulation of rich copyright content in Tencent's video, Penguin TV currently has more than 6 million hours of content available for review by licensees, including dozens of categories such as TV dramas, movies, variety shows, animations, and sports.
In terms of TV dramas, Penguin TV has as many as 130,000 episodes of dramas, including popular dramas such as "Ode to Joy" and overseas dramas such as IP dramas such as "Fantasy City" and "Zhu Xian" and "Game of Power". Korean drama is not only the "descendant of the sun" Well, here we recommend to everyone the "signal" we broadcast alone, but also a stained with the impossibility of chasing a good play. At the same time as copyright content is covered on a large scale, we are also advancing our self-control strategies. Our "Dark Man" series and "Rebirth of the Celebrity Superstar" have all achieved good paid conversion rates. The follow-up "Ghost Blowing the Light" is already starting up, and it is highly anticipated.
In terms of movies, there are more than 8,000 films in the movie library, 100% coverage of Chinese cinema films, and cooperation with Warner Bros., Universal Pictures, 21st Century Fox, Paramount, and other Hollywood film giants. More than 2,000 North American classic movies and the latest cinema blockbusters. It is the largest and fastest updated North American cinema area in China.
Variety: The library has nearly 100,000 hours of variety reserves. In addition to actively introducing TV variety shows, Penguin TV has also launched a number of well-crafted homemade variety shows, such as “Please Have a Fridgeâ€, “About Me†and “Run Runâ€.
Animation: Penguin TV has nearly 100,000 episodes of anime series, 2016 Pleasant Goat, Pigman, Peppa Pig and many other animations.
In terms of sports: 2015-2016 NBA season is also the first of five independent seasons, and active cooperation with iCNTV in the European Cup and Olympic Games content broadcast.
2. Create a full-blown experience + smart service complex that best understands what you need
1) Extreme HD: Penguin TV has always been committed to providing full HD and even 4K high quality sources. In mid-April, Tencent Video entered a partnership with Warner Bros. Entertainment Inc. in the United States to introduce Warner Bros. 4K+HDR quality library films and new 2016 films. With Dolby sound, through the outstanding hardware platform of the TV partner, create a shocking effect that can watch the movie at home.
2) Smooth playback: Penguin TV uses “Tencent Cloud†to provide powerful technical support for video playback, ensuring the smoothness of millions of people watching online HD video at the same time.
3) Caring services: After the user searches for the video he wants to watch, he enters the details page of the film, and offers a wealth of information related to the movie, such as episode list, carefully edited trailers, similar video recommendations, and stars in the play. Recommended and so on.
4) Multi-screen interaction: Using the Tencent QQ account system that covers the entire nation, Penguin TV can synchronize cloud with PCs and mobile Tencent videos, including viewing history and collection records, so that users can experience the open-ended viewing experience.
At the same time, it provides multi-screen interactive functions such as Tencent video mobile TV, WeChat search video, OTT live broadcast, and Wechat shake, providing users with a convenient and fun interactive small screen and large screen.
Second, opening up and cooperation into the industrial ecology, to build a new living room entertainment ecosystem
At the 2016 Asia-Pacific OTT Eco Conference held on May 26-27, Zhao Wei, General Manager of Tencent's Video Living Room Products Division, said that the activation of penguin TV terminals exceeded 60 million, basically covering one-seventh of the country's households (National Health The “China Family Development Report (2015)†released by the Health and Development Commission shows that there are approximately 430 million households in China. While users are booming, users’ activity and stickiness are always at a high level. According to data from Nelson Network, Penguin TV users have a high frequency of use and long active hours. The average time spent on OTT is 8 hours/week higher than the industry average.
Penguin TV, through continuous efforts on the two key elements of content and experience, and the full support of its partners, rely on the trust and support of all partners in the industry. Thanks to the hard work and pragmatism of the company's team, Penguin TV can quickly enter the OTT. The market has already emerged in less than a year after Tencent laid out OTT.
Operation and management of the three authoritative Internet TV broadcast control platforms: China Internet TV (iCNTV), Guangdong Southern New Media Development Co., Ltd. (SNM), China International Broadcasting Network (CIBN)
100% coverage of mainstream smart TV brands: TCL, Changhong, Skyworth (Cool), Hisense, Philips, Microwhales, Konka, Samsung, Sharp, Panasonic.
Bundled sales leading smart set-top box manufacturers: Tai Jie, Skyworth, Haimei Di, Timmin and so on.
The three parties joined hands to release Cloud Audio/Tai Jie: On November 4, 2015, Tencent Video conducted in-depth cooperation with Guangdong Southern New Media Development Co., Ltd. and Taijie Video, and officially released the 4.0 version of Cloud Audio/TV. The upgraded cloud audio/Tai Jie relying on the genuine resources of Tencent video, the licensing party's advantages in broadcasting control of the new media in southern China, implementing genuine content and compliance, conducting comprehensive brand upgrades, and bringing more stable and assured services.
Joint CIBN and vst release of CIBN Film and TV · VST: On April 6, 2016, VST was officially reorganized and renamed as CIBN Film and Video VST. After the revision, CIBN Films and VSTs have access to the operation and management of the CIBN broadcast control platform, and cooperate with the genuine contents of Tencent Penguin TV to establish a healthy and sustainable ecological environment; update the frequency through richer content and more timely new films. , to bring the most formal audio-visual experience for users.
Internet TV and smart set-top box application market: The application markets of major Internet TVs and smart set-top boxes and the third-party Internet TV/Smart STB application market such as D'Bay Market, Sofa Net, Chippo Market, and Huan Shi Store can all download Penguin TV's Internet. TV APP, such as Aurora Aurora and Cloud Audio/Video.
Network operators: In-depth cooperation with telecommunications operators such as Shenzhen Tianwei Video Communications, Jiangsu Cable TV, and China Mobile Jiangxi Branch and Fujian Unicom to launch broadband intelligent terminal products.
Third, relying on Tencent platform to help win-win
1) Integrated Marketing Platform
The commercialization of OTT currently takes two main forms. One is advertising, and the other is membership.
In terms of advertising, relying on the large platform of Tencent Marketing, we have accumulated rich customer resources over the years and cultivated a professional advertising sales team. At the same time, Tencent's big data ecology can effectively help brands to carry out accurate marketing. Based on these advantages, Penguin TV strives to work with its partners in the marketing field.
2) Convenient and affordable membership system
Second, the membership system created by Penguin TV not only provides users with differentiated content and experience, but also has a very high price/performance ratio. At the same time, we have familiar payment methods such as WeChat, Q coins, QQ wallets, and mobile phone recharge cards, which are both convenient and safe. These are all important factors in increasing the user's payout rate when we jointly promote membership with partners.
Fourth, hand in home Internet conference to discuss family dividends under the family
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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