Beijing time on September 20 news, according to foreign media reports, a person familiar with the situation revealed that Apple has increased its lobbying efforts on publishers in recent weeks, hoping to persuade them to launch newspaper and magazine subscription services for the iPad.
According to several insiders, Apple may announce the launch of a print subscription service within the next one or two months at the earliest. One of them reminded that Apple is still researching and developing the technology, and may prefer to announce the subscription service of the journal early next year. It will also be possible to announce the launch of the new iPad.
Apple's lobbying activities with publishers have shown that newspapers and magazines may become music, television dramas, movies, and books outside the company’s new media sales camp. Like the company’s iBooks sales store, Apple will build the iPad as a hub for buying newspapers and magazines, while also helping the iPad stand out in the battle for the upcoming tablet market.
As Apple entered other media, its efforts in subscription services also caused controversy within newspapers and magazine companies. The iPad subscription service may bring new growth channels to publishers, but some publishers are concerned that this will make Apple’s influence over the weekly subscription market as much as it does in the music sales market.
At present, Apple does not provide subscription services for newspapers and magazines. Instead, it sells on schedule, such as the iPad version of "Linked" monthly issue of 3.99 yuan. However, the subscription business is a more important business for U.S. publishers, accounting for 70% of newspaper and magazine sales. Publishers also use the subscriber’s name, address, credit card number, and other information to attract advertisers or target new readers.
However, according to informed sources, Apple's subscription service to negotiate will not allow the issuer to easily obtain the customer's name or other personal information, which has become the main crux of the negotiations.
Publishers are also worried that Apple will charge 30% of sales commissions as usual.
Apple currently refuses to comment on this. "San Jose Mercury News" previously reported that Apple tried to launch an iPad print subscription service.
It is reported that Apple has allowed certain publishers, including the Wall Street Journal and Financial Times, to bypass the usual income sharing and data collection provisions and sign iPad subscription service contracts directly with customers.
It is reported that Apple will not terminate the direct subscription services of these publishers, but Apple has not officially promised to let them continue to do so.
People familiar with the matter said that Apple has negotiated with the news and magazines departments of Time Warner’s Time Magazine, Condé Nast, Hearst Group, and News Corporation to discuss the sale of these companies’ subscription services through an Apple system. It is not yet clear whether publishers are willing to participate in the project, but Apple has told them that at least one company is willing to sell subscription services through the Apple Store. It is reported that for this service, Hearst Group showed greater enthusiasm than other large companies.
Some publishers stated that the temptation to offer subscription services to 160 million Apple account holders is much higher than out of control. Some of the executives of the publishers stated that Apple is open to sharing user names or useful information.
In addition, publishers can also provide other activities such as free newspapers on Sundays to encourage users of iPad subscription services to proactively submit personal information.
According to several insiders, Apple may announce the launch of a print subscription service within the next one or two months at the earliest. One of them reminded that Apple is still researching and developing the technology, and may prefer to announce the subscription service of the journal early next year. It will also be possible to announce the launch of the new iPad.
Apple's lobbying activities with publishers have shown that newspapers and magazines may become music, television dramas, movies, and books outside the company’s new media sales camp. Like the company’s iBooks sales store, Apple will build the iPad as a hub for buying newspapers and magazines, while also helping the iPad stand out in the battle for the upcoming tablet market.
As Apple entered other media, its efforts in subscription services also caused controversy within newspapers and magazine companies. The iPad subscription service may bring new growth channels to publishers, but some publishers are concerned that this will make Apple’s influence over the weekly subscription market as much as it does in the music sales market.
At present, Apple does not provide subscription services for newspapers and magazines. Instead, it sells on schedule, such as the iPad version of "Linked" monthly issue of 3.99 yuan. However, the subscription business is a more important business for U.S. publishers, accounting for 70% of newspaper and magazine sales. Publishers also use the subscriber’s name, address, credit card number, and other information to attract advertisers or target new readers.
However, according to informed sources, Apple's subscription service to negotiate will not allow the issuer to easily obtain the customer's name or other personal information, which has become the main crux of the negotiations.
Publishers are also worried that Apple will charge 30% of sales commissions as usual.
Apple currently refuses to comment on this. "San Jose Mercury News" previously reported that Apple tried to launch an iPad print subscription service.
It is reported that Apple has allowed certain publishers, including the Wall Street Journal and Financial Times, to bypass the usual income sharing and data collection provisions and sign iPad subscription service contracts directly with customers.
It is reported that Apple will not terminate the direct subscription services of these publishers, but Apple has not officially promised to let them continue to do so.
People familiar with the matter said that Apple has negotiated with the news and magazines departments of Time Warner’s Time Magazine, Condé Nast, Hearst Group, and News Corporation to discuss the sale of these companies’ subscription services through an Apple system. It is not yet clear whether publishers are willing to participate in the project, but Apple has told them that at least one company is willing to sell subscription services through the Apple Store. It is reported that for this service, Hearst Group showed greater enthusiasm than other large companies.
Some publishers stated that the temptation to offer subscription services to 160 million Apple account holders is much higher than out of control. Some of the executives of the publishers stated that Apple is open to sharing user names or useful information.
In addition, publishers can also provide other activities such as free newspapers on Sundays to encourage users of iPad subscription services to proactively submit personal information.
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