Barney Loehnis and Pete Moss will serve as Director of Digital Business and Executive Creative Director of Asia Pacific respectively
Beijing, January 13, 2010-Ogilvy Interactive Asia Pacific today announced two important appointments to further strengthen Ogilvy Interactive's leading digital and CRM (customer relationship management) agent network in the Asia Pacific region. Barney Loehnis will join Ogilvy & Mather as the Digital Business Director for Asia Pacific, and the appointment will take effect on February 1. Pete Moss, currently the co-executive creative director of Ogilvy Singapore, will also serve as the executive creative director of Ogilvy Interactive Asia Pacific.
In the newly created position, Barney Loehnis will assume the important responsibility of further developing Ogilvy Interactive's digital business in the Asia Pacific region. Ogilvy Interactive has 13 offices in the Asia Pacific region, making it the largest digital network in the region. In addition, he will further integrate the digital businesses of the companies of the Ogilvy Group. Barney Loehnis will be based in Hong Kong.
As the executive creative director of Ogilvy Interactive Asia Pacific, Pete Moss ’creative responsibilities have expanded from Singapore to the entire Asia Pacific region. Pete Moss will continue to be based in Singapore. Barney Loehnis and Pete Moss will report to Kent WerTIme, President of Ogilvy Interactive Asia Pacific, and assist the work of Ogilvy Interactive ’s North Asia President Chris Reitermann and South Asia President Chris Riley.
Kent Wortham said: "These two important appointments clearly show that Ogilvy Interactive is committed to further improving the level of digital services in the Asia-Pacific region. Ogilvy Interactive Asia Pacific has diverse and unique assets, including Ogilvy Digital Laboratory, ITOP The media network in China, the joint venture with Iconmobile in China to focus on mobile marketing, and the Ogilvy Century Network led by Susana Tsui covering the entire region. Barney Loehnis and Pete Moss will promote the development of our digital capabilities. Our customers are important because many customers are increasingly looking for better ways to create connections with consumers. "
Barney Loehnis said: "I am very excited to join Ogilvy when the industry is facing such an important turning point. For many customers, digital business is not only a major means, but also regarded as an important competitive position. I look forward to assisting Ogilvy Group Customers of various companies build strong and effective digital plans and further build Ogilvy Interactive's network in the Asia-Pacific region. "
Pete Moss said: "I will be responsible for online and offline creative products throughout the Asia-Pacific region, of which digital creativity is of great significance to customers in the Asia-Pacific region. I earnestly hope that Ogilvy Interactive can define new standards in the industry. I think that today ’s customer needs Call for better digital thinking. "
Before joining Austrian Interactive, Barney Loehnis served as Isobar's network director for Asia Pacific until the end of 2009.
Pete Moss joined Ogilvy & Mather in 1994 and has extensive business experience in the Asia Pacific region, as well as experience living in Hong Kong and Singapore. After working in the US for a while, Pete Moss returned to Singapore in 2009.
About Ogilvy Interactive China
Ogilvy Interactive is the world's largest professional company focused on assisting companies in managing customer relationships and marketing one-on-one, and has the world's most powerful marketing network, with more than 130 offices in more than 50 countries around the world. Its customers include international customers such as American Express, Cisco, IBM, Lenovo, Nestlé, SAP, Unilever, and other top local customers. Ogilvy Interactive is part of Ogilvy Group, which is part of WPP (Nasdaq: WPPGY), one of the world's largest marketing communications networks.
Ogilvy Interactive has been involved in China since 1999 and currently has offices in Beijing, Shanghai and Guangzhou. Ogilvy Interactive China is a pioneer in the field of digital marketing and the first Chinese agent to win the Cannes Advertising Festival Network Work Award, and was ranked as the 12th most creative interactive advertising agency in the world by the WON report in 2006.
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