According to foreign media reports, Google Wallet, a payment product based on Near Field Communication (NFC), has been unable to open up. Not long ago, Google shut down another payment product, Checkout, and plans to build Google Wallet. The US "Business Weekly" website issued an article on June 6 stating that Google, partners and the retail industry are overly optimistic about the prospects of NFC applications, which is the main reason why Google Wallet and NFC payment missed the high-speed growth opportunity of mobile payment. In addition, in the context of the difficult start of shopping payment, the fund transfer business has achieved explosive growth in mobile payment.
At the Mobile World Congress in 2011, Google Chairman Schmidt once regarded NFC as a "super-large-scale opportunity." He predicted that this technology will turn smartphones into credit cards, which will bring e-commerce and mobile payment. A "revolution". Time is fast advancing to today, and mobile payment has indeed begun to take off. Within the next 18 months, the mobile payment market is expected to reach 500 billion U.S. dollars. Have launched mobile phones that support Google Wallet).
According to the forecast of the market research company Gartner, this year, the global mobile payment scale will increase to 235 billion US dollars, a year-on-year increase of 44%, and within the next three and a half years, it will also usher in a considerable growth rate. Sandy-Shen, research director at Gartner, said: "From 2012 to 2017, we predict that the global mobile payment scale will grow at an average annual rate of 35%. By 2017, mobile payment users will reach 450 million, and the payment scale will reach 721 billion US dollars. . "
Shen said that in the story of mobile payment growth, NFC payment has not gained a proportional share, and is expected to account for only 2% of all payments this year, and 5% in 2017. The analyst also pointed out that among all mobile payment products, Google Wallet and Isis (also based on NFC) launched by the telecommunications industry such as AT & T and Verizon Wireless have become two products that cannot be recognized by consumers.
The poor performance of NFC has become one of the major setbacks encountered by the mobile industry in recent years. Mobile phone manufacturers such as Sony, LG, and HTC had hoped that mobile phones implanted with NFC chips would become a promising category that could gradually replace credit cards, paper tickets, and cash. Mobile operators and Google are eager for mobile wallets to gain market share in the mobile payment market.
In addition, retailers also have high expectations for NFC. For example, they expect to use NFC's geolocation function to automatically remind her when new products arrive or are promoted when she passes a store. In February, such a demonstration can be seen everywhere in the lobby of the Mobile World Congress in Spain. Consumers can use NFC mobile phones as a work security access card, concert electronic ticket, or a store membership card.
In the face of market disapproval, NFC actually became "Not ForCustomers" (not suitable for consumers). So far, consumers prefer to take out their wallets from their back pockets rather than their smartphones. Gartner research found that consumers use smartphones to buy less goods than wallets, because there is still a gap in the payment experience of mobile phones. Gartner also found that consumers spend less on mobile devices than online e-commerce.
If retail does not catch up with the trend, what is driving the rapid growth of mobile payments? The answer is fund transfers, which are very popular in emerging markets. Gartner research found that 71% of mobile payments are actually fund transfers, ranking second in paying various bills, and buying goods and paying only ranked third in the distance.
"Business Weekly" pointed out that in the context of mobile purchases and payments have not yet fully developed, the current consumers, obviously can not easily give up credit cards.
Cummins 76-200KW Diesel Generator
76-200Kva Diesel Generator,Silent Type Diesel Generator,Container Diesel Generator,Super Silent Diesel Generator
Shanghai Kosta Electric Co., Ltd. , https://www.shkostagenerator.com