When Sony’s founder, Izui, explained the root cause of Sony’s decline, he once said that “the core capability of a new generation of Internet-based DNA companies is to use new models and technologies to better target consumers, understand requirements, and analyze information efficiently. It is predicted that all traditional product companies can only become the vassals of this new type of user platform-level company, and its decline is not managed to reverse."
In fact, this sentence has two meanings:
First, the fundamental reason for the decline of traditional enterprises is that it is difficult to get close to consumers and it is difficult to understand the real needs of consumers.
Second, the strength of Internet companies is precisely the natural proximity to consumers and consumers. Because the “footprint†left by consumers on the Internet is collected by these companies using big data technology, timely and efficient analysis and utilization, forming pre-judgment and business decision-making, and thus in an invincible position in the competition.
Traditional enterprises must graft the DNA of Internet companies, otherwise they will inevitably become the vassals of Internet companies.
When data becomes an asset, the data-related IT department moves from a cost center to a profit center.
Data penetrates into various industries and gradually becomes a strategic asset of the company. Some companies have more data than other companies, giving them more potential to capture the potential value of their data.
In the era of big data, data has become an important asset of enterprises, even core assets, data assets and data processing capabilities will become the core competitiveness of enterprises.
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