This year, the VR fire has been a mess and has received much attention. At present, VR has two mainstream implementation methods, one is the consumer-grade wearable VR device that is popular in the market, and the other is the projection type. The image is projected on the large screen, and the experiencer is immersed in the virtual world of projection. On March 22, Sichuan University Zhisheng and Liard signed a strategic cooperation agreement on “Virtual Reality Technology Innovation and Applicationâ€. The two listed companies will cooperate on the integration of VR+LED. Many people are looking forward to what can happen between them. Reaction. Today, we will also try to talk about this topic.
How many VR fires? Global amnesties are poised for growth
AD 2016, the first year of VR. The definition of this "year number" is the result of the global science and technology community. How hot is VR? It is even possible to describe this phenomenon as "a mess" without exaggeration.
In the past few months, a number of large technology companies have invested in VR and AR, such as Facebook, Microsoft and Google, showing their work on VR and AR. Following the successful acquisition of Oculus, Facebook launched the Oculus Rift, a commercial virtual reality headset for the public in early 2016, and announced the establishment of the VR social team with the GearVR helmet platform jointly released by Samsung. The Daydream VR platform released by Google earlier at the I/O conference, although it was smashed into thunder and rain a little after a month, its research and development strength is no one dare to question. Recently, Cook WWDC 2016 conference did not say anything about VR and AR, but the outside world has been speculating that Apple is secretly forming a VR research team.
Domestic companies are not to be outdone, Iqiyi is on-line VR channel, and some content can be viewed with VR devices. Worry-free, my room launched a VR viewing room. Mango TV began to try to play its variety show through VR technology, and launched the "I am a singer" VR zone. Tencent's VR plan is known as "not as good as the next WeChat." Ma Yun also released the "God of God" program, claiming to build the world's largest 3D merchandise store, and create a "Buy+" VR shopping that can be bought and bought. At the Shanghai Film Festival VR Summit, the general manager of Xiaomi VR revealed that Xiaomi VR is expected to be launched in August. Even the Nanchang Municipal Government has come to join in the fun, saying that it will launch the world's first urban-level virtual reality industry plan to create a 100 billion VR industry.
Because VR technology provides an unparalleled immersive experience and a sense of substitution, users are turned from bystanders to participants, so they are widely respected in various fields such as professional audio-visual, radio and television, movies, and games. However, VR is inseparable from the needs of large-screen display in various applications, and the LED display with better image quality has undoubtedly played a significant role in improving the user experience of VR products.
LED (display) and VR can be combined with happiness
With the birth of VR technology, LED display companies can be one of the biggest beneficiaries. The reason why it is "may be" is because it has certain innate advantages in this field, and the combination of the two still has various obstacles.
Technology and experience perspective
First of all, from the VR/AR industry chain, the display is the most basic and most important hardware facilities. LED display, especially small-pitch LED display, has always had high-resolution, no seams, natural and realistic display, flexible shape and good reputation with touch display. It can definitely bring a first-class visual experience. enjoy. It is true that the LED display as a terminal display product can be fully integrated with the VR technology industry in terms of experience interaction, media, advertising, education, and theater.
However, at the same time, some professionals pointed out that the difficulty level of the VR device lies in the image quality. The products currently on the market will feel headache in 3 minutes, so the panel used for the VR device must be higher than the ultra-high quality (UHD) level OLED. 500ppi) is more than 3 times higher to eliminate the dizziness, and the small spacing has not yet reached this requirement. In addition, the response speed of the display must be faster, but the current display is prone to residual image, because the virtual reality is deployed in front of the eyes, even if there is a little residual image, the eyes will be uncomfortable and dizzy.
Furthermore, the reliability of small pitches is still to be tested. Although many companies claim that the reliability of small spacing has reached one in a million, but more is still publicity.
Price and popularity
There are two general development directions for VR in the future: one is the civilian market; the other is the commercial market. However, product popularity is closely related to price factors. In the 60-inch range, the price of small-pitch LEDs does not have an advantage. For the same size display products, the LED display is significantly higher than the LCD and DLP. According to the current price of lamp beads, the cost of using a P1.0 specification for a 40-inch LED small-pitch TV is about 50,000 yuan, while the price of a 40-inch LCD TV is only a few thousand dollars. Especially for indoor applications, the LCD screen below 60 inches can completely replace the LED screen.
In addition, as a terminal display product LED display has its advantages, but it also has competitors that can not be ignored, which has been affected by the old enemy LCD screen and the fast-growing new material OLED back. Single-price ratio, LCD display has an absolute advantage. If the effect is shown, OLEDs are not too much. In terms of market applications, AMOLED has also been used on the mobile side, becoming the display carrier for VR technology to access the mobile terminal. Therefore, the LED display screen can not easily be in a monopoly position in the field of VR, and the opponents are stunned, blocking the way, looting and invading the market share.
At present, although many LED display companies have expressed interest in VR and pay close attention to their development, most of them are stuck in the stage of “light can't practiceâ€. In addition to technology and price constraints, it is because they realize The integration of technologies such as virtual reality and small-pitch development, how to establish a profit model, will be a big problem.
Seeing that a new blue sea appeared but did not dare to act rashly, some LED companies have said that the development of the large-screen industry, including small-pitch LEDs, needs the support of the billion-dollar market. Even if VR/AR already has such industrial conditions, even Supported by policy, but the small-pitch LED screen VR/AR application needs the support of a large enterprise, and the current market has not yet formed an effective standardized business model. It is conceivable that the small-pitch LED display industry needs not to embrace itself, but to think more about differentiated development.
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