The sports industry will usher in rapid growth during the economic transition period. As the focus of the consumer sector in 2016, the sports industry is also an important direction for the business transformation of listed companies. From the predators of capitals such as Ali, Evergrande, Wanda, and Chinese Cultural Fund, to LED listed companies such as Lehman, Alto Electronics, Liard, and Abisen, the sports industry is constantly being added, capital and market for the sports industry. The enthusiasm is evident.
Obviously, the sports industry is standing on the cusp. Pan Shijian, a managing partner of Kaixing Capital, which specializes in sports industry investment, said at the MBA conference of the University of Political Science and Law recently: "The sports industry does not make big money like manufacturing and real estate, but looking back, the capital market gives real estate valuation to a dozen. 2 billion has already been crowned, and the valuation of the sports industry can reach 10 billion.†It is this huge prospect that has attracted the influx of LED companies. A sports competition between LED industry has already begun. .
Where does the sports "wind vent" come from?
As the saying goes, as long as the station is right, even the pigs can fly. Then, how did the “Gale†of sports come from? Why are LED companies willing to become "pig" on the wind? This begins with the "Several Opinions on Accelerating the Development of Sports Industry to Promote Sports Consumption" issued by the State Council in 2014.
Known as "Document No. 46," this is the first time that the sports industry has risen to a "national strategy." The document pointed out that by 2025, the sports industry system with reasonable layout, complete functions and complete categories will be basically established, sports products and services will be more abundant, market mechanism will be continuously improved, consumer demand will become more vigorous, and the role of other industries will be significantly improved. With a scale of more than 5 trillion yuan, it has become an important force for promoting sustainable economic and social development.
As soon as the document came out, "5 trillion yuan" instantly became the focus of all parties. This document released a clear policy signal to the capital market. Under the stimulus of “5 trillion yuanâ€, various departments and local supporting policies were intensively introduced, and all walks of life related to sports have struggled to compete for the advanced military sports market. The sports industry has gradually become a development sector that is highly concerned by the whole society. The sports service industry is the core of the sports industry.
Under the advocacy of this policy, the sports industry has ushered in development opportunities and broad market space, and is quickly reflected in the market. Among them, the Olympic Games Power won the signal production and copyright of the Super League for the next five years with 8 billion yuan, which is the best example. Looking at the LED industry, sports-related LED displays , sports lighting, etc. are also prosperous. Enterprises represented by Lehman Optoelectronics, Alto Electronics, and Liard Optoelectronics have rushed to eat sports “cakes†through the establishment of merger funds and asset acquisitions.
In addition, judging from the development law of the sports market itself, according to the standards of international popular research, when the per capita GDP reaches 5,000 US dollars, the development of the sports industry will show a “spurt†development trend, and China’s current per capita GDP has already It has reached almost 8,000 US dollars, and China's sports industry is in a period of rapid development. Feng Jianzhong, deputy director of the State Sports General Administration, also revealed at a press conference at the end of 2015 that the added value of the sports industry was about 400 billion in 2015, accounting for about 0.7% of GDP. It is reported that by 2025, the sports industry will reach 5 trillion, The economic contribution rate may rise to 1.3%.
Wang Jianlin, chairman of Wanda Group, said in an interview with CCTV that China's sports industry is still in its infancy and has just been born. "Our sports industry has only 1/50 of the US's per capita, and it is also extremely backward in the world. Our sports industry has just begun. We are so large in China, only a few million dollars. We have an ambitious plan for the sports industry countries, 2025 After ten years, it will be worth 800 billion US dollars and 5 trillion yuan, becoming one of the pillar industries of the country."
LED enterprise's "enclosure movement"
Huge value-for-money space and growth potential are becoming huge investment attractions in the sports industry. According to incomplete statistics, more than 30 A-share listed companies and more than 10 new three-board listed companies are investing in the sports industry. These include LED companies Lehman and Alto Electronics. At the same time, LED display companies, which are closely related to the sports industry, are planning to carry out "enclosure movements" in the key areas of the sports sector.
Among them, the biggest action is Lehman shares. Last year, Lehman Optoelectronics officially changed its name to Lehman, and determined its dual main business strategy of LED and sports, highlighting its determination and courage to enter the sports field. After Lehman's listing in 2011, it fully utilized the power of the capital market to focus on the development of LED and sports business, actively carry out resource integration in the industry chain, and promote the rapid development of the company. Today, Lehman has become the official sponsor of the Super League Football League, the strategic partner of the Chinese Football Association, and the business operator. In July last year, the sports industry M&A fund was established. After entering 2016, Lehman shares announced a series of strategic cooperation with the Portuguese professional league, including Lehman's exclusive title of the Portuguese professional football league, becoming the first Chinese company to be named the European Football League. At the same time, after 780 million acquisitions of China's new culture, Lehman also began to vigorously expand sports media resources.
As the leading enterprise in the development of high-end LED display applications in China, Alto Electronics is also actively deploying the sports industry and vigorously expanding equipment leasing, stadium renovation, sports marketing and event operations. And won the 2016 European Cup LED display order. In addition, the company reached a cooperation with FIBA ​​(FIBA) and China University Football League in 2015. The products and services were applied to the 2015 Women's Football World Cup, the 2015 FIBA ​​Asian Championships, the 2015 China Football Association Cup finals and In 2015, the Shenzhen International Marathon and other events also became the LED service provider of the China Football Association China Team (2016-2020).
In addition, Abeson intends to enter the sports field through the acquisition of the equity of Artixium Display Ltd. It is reported that Artixium is very rich in customer resources in the field of sports. Abbison said that if the acquisition is finally completed successfully, it will enhance the influence of the company's products in the sports field and pave the way for the company's future expansion in the sports field.
Liard Optoelectronics also regards sports as a new direction in its market. Mr. Yu Zhi, the company's vice president, said: "2016 is the year of Liard Sports. We hope to use this as an opportunity to develop the sports culture sector, plan the dual development of LED and sports culture industries, and develop high-tech LED products and The combination of sports events, in addition to bringing extraordinary experience to the audience, will also be committed to bringing about major commercial changes in the atmosphere of the event and the operation of the event. Through the combination of high-tech industry and Chinese sports, I hope to Promote the long-term development of China's sports industry."
Opportunities and challenges
In May 2016, the State Sports General Administration officially announced the long-awaited “13th Five-Year Plan for Sports Developmentâ€. The "Plan" shows that by 2020, the total size of China's sports industry will exceed 3 trillion yuan, accounting for 1% of GDP. Chen Entang, deputy director of the Economic Department of the State Sports General Administration, said that at present, China's sports industry is still a sunrise and is in the stage of upward sustainable development.
But for LED companies, products are fundamental. In the sports industry, the quality of venue lighting and information display screens related to LED companies directly affects the development of enterprises. For example, the next 2019 men's basketball World Cup, 2022 Asian Games, Winter Olympics and other large-scale events will be held in China, the demand for high-level venues will increase sharply, and the supply-side technology will continue to innovate. Therefore, the requirements for LED display, lighting technology, timing and scoring system and other products are also constantly improving.
In terms of sports lighting, different sports events have different requirements for lighting products. For example, the quality of football field lighting depends mainly on the level of illumination, uniformity of illumination and degree of glare control. The basketball court lighting not only has to meet the requirements of the competition, but also meets the requirements for color temperature, illumination, and uniformity of illumination. In addition, the lighting method of the lighting fixtures needs to be closely coordinated with the overall planning of the stadium and the structure of the stands.
The stadium also puts high standards and high requirements on the LED display. If the LED display has problems in the sports event, it will cause irreparable damage to its brand. Therefore, for LED display companies, this is also a challenge in the face of sports, which is reflected in the reliability, security and comprehensive service capabilities of products. To ensure the reliability and safety of the LED display, in addition to strict production, it is necessary to have corresponding emergency measures, such as power supply and system backup, in order to emergency treatment, presenting the most exciting events. In order to better play the role of LED display companies in sports events, in addition to ensuring the reliability and safety of LED displays, companies should also improve their comprehensive service capabilities to better meet the sports industry. challenge.
In practical applications, sports LED products will be launched around the two main lines of hardware upgrades and software innovation. Hardware upgrades will bear the brunt, including the lighting system, display systems, venue facilities, security systems and environmental protection and energy saving segments will usher in explosive growth. In terms of software innovation, event informationization and venue intelligence will be the focus of breakthrough.
From Xi Da's "soccer diplomacy" to the policy support of various domestic departments, to the fierce market, sports has become an important trend in the future of China's social development. How to seize the "window" of sports and take the sports express to become a big problem for LED companies to think and explore. Or as Le Mann shares Li Mantie said: LED is playing an increasingly important role in sports competitions, there is no reason to suspect that LED companies will continue to deepen their layout in the sports industry in the future.
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