Recently, there are rumors that Kingston plans to reduce the price of all its NAND flash memory devices by up to 15% to stimulate market demand, and the latest news from memory vendors said that SanDisk is also preparing to lower its memory cards and USB flash drives. The price of other products to protect their market share. SanDisk is still the world’s largest flash memory card manufacturer with a market share of about 40%. If you can provoke a price war, it will undoubtedly help stimulate sales and maintain market leadership.
Kingston’s price cuts will start on the developing market first, in an effort to increase its position in the global NAND flash memory space. However, Kingston’s official claim is that the price adjustment is only to match flash memory chip suppliers’ desire for a more advanced 2xnm process transition. .
SanDisk's main chip supply partner is Toshiba, and Kingston’s flash memory comes from different sources.
DRAMeXchange data shows that large NAND flash memory manufacturers will actively begin mass production of higher-level processes in the first quarter of this year, with Samsung Electronics and Toshiba rushing toward 21nm and 19nm, respectively. Hynix and Micron are both 20nm.
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