Did the television fall in the three faction wars?

However, some industry practitioners have indeed been stimulated. Even the growth rate of cable users is also slowing down, reaching 230 million households. It is expected that by the end of 2015, the nationwide cable television will be digitized and users will reach a historic 250 million users, and then they will begin to decline. Users were diverted by the Internet and eventually fell to about 70%.

30% of the transfer is to video users of the Internet. By the end of 2014, the number of fixed broadband in the country has surpassed 200 million. In the future, it will reach 250 million as well as cable TV. However, the ceiling of cable TV is also the ceiling of broadband. Very simple, cable TV coaxial cable can not pull in place, telecommunications fiber optic also can not get in addition to cable broadcasting, television and terrestrial wireless broadcast and satellite broadcasting, of course, in addition to fixed broadband broadband, there are mobile broadband and satellite broadband, but after Both are expensive, not the average user's video choice.

Why do we say that cable TV and broadband video entertainment have a 7:3 share? This is still a price issue because cable is cheap, it is a non-profit service, and broadband is expensive. It is a commodity service. The price is the economic basis. It is the basic entertainment choice of the broadest masses of people. Broadband is a part of middle and high-income families that are getting rich first. Of course, some students will say that cable TV will be 20 to 30 per month, broadband will be 50 to 60, or 70 to 80. There is not much difference between them and the author says, why not eat meat and meat? You should know that the spread of tens of dollars per month means nothing to ordinary people.

So will broadband be cheaper than cable? I would say NO, before cable TV network companies were privatized, basically, as a provider of public charity services, the first thing that cable is chasing is not income and profit, but Completing the tasks given by the party and the government, compared with the three major operators who were judged by the KPI, were the most widely used ordinary users and delivered the party's voice to them.

Although some operators are anxious, their ups and downs are normal. The original 100% of the market is yours. It's normal for new entrants to share some of your users. The figure from Tianjin Cable says that about 25% of users are diverted by new media. Even though the BBC is far away in the United Kingdom, traditional TV services still retain 60% of users, and it is still the largest share of video services.

Going back to China, not to mention, how did the film fall? The answer is, now, half a year will be 20 billion box office, and this year is expected to reach 50 billion. That's 5,000 cinemas, and each one reaches 10 million theaters on average. According to the calculation of 30 votes, there are 1.7 billion people who walk into the cinema to watch movies and have to grow.

Of course, the pains of reform and diversion will be very powerful. I do not know how much to sacrifice, but the backbone is the backbone. It is estimated that after churn 30% of users, arpu will increase, forming a new situation in which mid-end users play the Internet, low-end and high-end users watch TV. Moreover, as far as the television industry is concerned, the market is actually bigger, and the statistical standards have increased. The four screens are all TV programs.

Thinking about taking a scalpel is not as good as taking a titoudao. Selling a tea leaf is not as good as selling a missile. In the early days of reform, there was a bit of confusion, but it was quickly adjusted back. The audio and video quality of radio and television laid its foundation. It must be the positioning of high-end services. Looking at the United States, poor people look at Internet video, and the rich have watched cable television at a few tens of U.S. dollars. The copyrighted programs on Internet video have not been entirely new to cable television.

Some classmates said, “The United States is not the same, the United States is a few big TV stations and TV network companies, and China Radio and TV is too fragmented. With so many stations, so many networks, each has weaker capabilities, and the Internet is bigger. The number of video companies is relatively strong,”

As a matter of fact, the country’s decentralized cable networks are being combined freely and the country has to dictate the appeal of cable. Although these groups were questioned: “The free newspapers really have a relatively poor coordination of cost and coordination capabilities.” The days of watching LeTV’s traders really feel that the radio stations are weak...”

Is radio and television really weak? In fact, there is still a very strong force. Look at the number system, the radio and television system, the pearl system, and the Gehua system. Look at the stations in Beijing, Jiangsu, Taiwan, and Shanghai. It's actually not weak. It only takes a few of these companies to break geographical restrictions and go for weak mergers. It only needs high-level advancement. Of course, there will be great resistance to integration. Demolition, this is the inevitable result of the fourth-grade radio and television industry that you did to demolish the farmers. Try the room and the ground.

The Chinese television industry, which is composed of radio and television schools, telecoms, and the Internet, is rapidly developing. It was before Broadcasting that it was arbitrarily large, telecoms came to the middle, and the Internet sent ragged scandals at the bottom. Everyone grabs shares and vies for users. There will be subversion, there will be no substitute, all in the transmission of television programs, some live, some on-demand, in different scenarios and use of the environment, serving different users.