Recently, Skyworth’s players in the Internet TV field have opened up around this area, thinking about it and making progress in exploring it.
At the end of May this year, Coolpad held a large-screen new value platform strategy conference with the theme of "non-ecological, large content", which is the first to put forward "big content" strategy in the industry. At the meeting, Chairman of the Cool-opening Group, Wang Zhiguo, directly exposed the unspoken rules of the Internet TV industry. Some companies are keen on telling stories and using ecological packaging to mislead consumers.
People with discerning eyes know that this is cool open alleging LeTV, since then, the Internet TV field ushered in an "ecological" strategy and "big content" strategy PK.
In an interview with reporters recently, Wang Zhiguo once again stated: “Standing on the air, pigs can fly, but how to land and fly again happens to be to avoid pigs on the tuyere, and the avoidance depends on whether we can return and concentrate. User value."
Specifically, the “big content†claimed by Coocaus is “the integration, optimization, and personalized service of huge content based on big data.†It has three major keywords: openness, professionalism, and reputation. And there are three connotations:
First, based on the advantages of the largest large-screen operation platform in the country and its hardware expertise, it focuses on user needs and values. Second, it is based on the content and newness, but the end result is based on the quality advantage and personality of big data screening. Service; Third, hardware is made with the perfect presentation of content.
Of course, to do a "big thing" is a continuous process. For this purpose, coolly throwing out three axe: the integration of "all-star content," "thousands of people" cool open system and "resonance" hardware (cool to open The perfect presentation of the content to do hardware, cool TV is essentially a TV customized for large content).
In the author's opinion, the “big-content†strategy of Kukai is currently undoubtedly a bottle of freshener for the industry and is also a breakthrough in “ecological heatâ€. Understanding window paper. After all, the so-called ecology is more of a concept and a little imaginary, but only focusing on and returning to user needs and values ​​is fundamental, and it is closer to the real needs of users and more grounded. Only in this way can the entire industry return to a healthy, sustainable, and correct value direction.
From the perspective of industry, the so-called “ecology†is mainly based on the perspective of the enterprise. It is a business model, giving people the feeling that there is always a need for the capital level; and the “big content†strategy is not tied to the From the perspective of corporate value to talk about ecology, it is to return to the real needs of users' Internet TV content. For example, to provide users with more than just film and television, but also education, health, tourism, shopping, games and other differentiated all-round content.
The "ecological" vs "big content" strategy of Internet TV feels two different ways. In the big Internet field, it is like Ali's competition with Tencent. Ali is good at playing various concepts, winning with marketing, holding high, and Tencent is really based on products to meet the needs of users, and ultimately has achieved. It is also like a person's disposition, ecological gameplay is flammable, and content strategy is water-based. Firey, dazzling, water-based, low-key and pragmatic. The fire is shining and the depth of the water is unpredictable. Whether the water is defeated by the fire or the fire is defeated by the water depends on the different stages and ultimately presents different situations.
In reality, Kukai is also equipped with water conditions and strengths to step by step to let the “big content†concept come to the ground. Kukai has TV hardware, and has the nation’s largest smart TV operating system, the Cool Open system. Today, the users of the Cool Open system have reached 17 million, and the average daily visit has reached 200 million.
In addition, Cool Open is the only "professional branch" among the major brands of Internet TV, as well as the nation's largest large screen operation platform. Moreover, it is not enough to rely on personal strength to make big content. Therefore, Cooper opens up and shares with many partners, and strengthens the quality advantages and personalized services of the content. Coupled with the cool Skyworth tree, there is no pressure for listing financing in the short term. These can really cool down to do "big content." After all, it takes a lot of time to do content and it is hard work and hard work. This is like a non-listed Huawei, able to always focus on the core business conditions, and ultimately succeed.
In short, ecology is a good thing, but it's just sexy. It's far-fetched and not playable. And not all companies have the ecological capabilities. Enterprises that do Internet TV talk with them every day. It's better to talk about the ecology and talk about the content so that consumers can feel it before they care!
As Kuo Kai Wang Zhiguo said: "Non-ecological, big content" is a revolution in the Internet TV industry, "emancipating the mind and seeking truth from facts."
From the perspective of human nature, after many years of cool and low-key tactics, we must either do nothing or do a thorough job. Finally arrived at the counterattack moment, so decisively combined vertical and horizontal, commanded a strike. Fire music, how to accept the move this time? Can catch the children? Also take a few steps to see.
Anyway, this time making the Internet TV scene more lively. Whether music or cool, Skyworth, former PK others, others today PK, such as the rivers and lakes only!
At the end of May this year, Coolpad held a large-screen new value platform strategy conference with the theme of "non-ecological, large content", which is the first to put forward "big content" strategy in the industry. At the meeting, Chairman of the Cool-opening Group, Wang Zhiguo, directly exposed the unspoken rules of the Internet TV industry. Some companies are keen on telling stories and using ecological packaging to mislead consumers.
People with discerning eyes know that this is cool open alleging LeTV, since then, the Internet TV field ushered in an "ecological" strategy and "big content" strategy PK.
In an interview with reporters recently, Wang Zhiguo once again stated: “Standing on the air, pigs can fly, but how to land and fly again happens to be to avoid pigs on the tuyere, and the avoidance depends on whether we can return and concentrate. User value."
Specifically, the “big content†claimed by Coocaus is “the integration, optimization, and personalized service of huge content based on big data.†It has three major keywords: openness, professionalism, and reputation. And there are three connotations:
First, based on the advantages of the largest large-screen operation platform in the country and its hardware expertise, it focuses on user needs and values. Second, it is based on the content and newness, but the end result is based on the quality advantage and personality of big data screening. Service; Third, hardware is made with the perfect presentation of content.
Of course, to do a "big thing" is a continuous process. For this purpose, coolly throwing out three axe: the integration of "all-star content," "thousands of people" cool open system and "resonance" hardware (cool to open The perfect presentation of the content to do hardware, cool TV is essentially a TV customized for large content).
In the author's opinion, the “big-content†strategy of Kukai is currently undoubtedly a bottle of freshener for the industry and is also a breakthrough in “ecological heatâ€. Understanding window paper. After all, the so-called ecology is more of a concept and a little imaginary, but only focusing on and returning to user needs and values ​​is fundamental, and it is closer to the real needs of users and more grounded. Only in this way can the entire industry return to a healthy, sustainable, and correct value direction.
From the perspective of industry, the so-called “ecology†is mainly based on the perspective of the enterprise. It is a business model, giving people the feeling that there is always a need for the capital level; and the “big content†strategy is not tied to the From the perspective of corporate value to talk about ecology, it is to return to the real needs of users' Internet TV content. For example, to provide users with more than just film and television, but also education, health, tourism, shopping, games and other differentiated all-round content.
The "ecological" vs "big content" strategy of Internet TV feels two different ways. In the big Internet field, it is like Ali's competition with Tencent. Ali is good at playing various concepts, winning with marketing, holding high, and Tencent is really based on products to meet the needs of users, and ultimately has achieved. It is also like a person's disposition, ecological gameplay is flammable, and content strategy is water-based. Firey, dazzling, water-based, low-key and pragmatic. The fire is shining and the depth of the water is unpredictable. Whether the water is defeated by the fire or the fire is defeated by the water depends on the different stages and ultimately presents different situations.
In reality, Kukai is also equipped with water conditions and strengths to step by step to let the “big content†concept come to the ground. Kukai has TV hardware, and has the nation’s largest smart TV operating system, the Cool Open system. Today, the users of the Cool Open system have reached 17 million, and the average daily visit has reached 200 million.
In addition, Cool Open is the only "professional branch" among the major brands of Internet TV, as well as the nation's largest large screen operation platform. Moreover, it is not enough to rely on personal strength to make big content. Therefore, Cooper opens up and shares with many partners, and strengthens the quality advantages and personalized services of the content. Coupled with the cool Skyworth tree, there is no pressure for listing financing in the short term. These can really cool down to do "big content." After all, it takes a lot of time to do content and it is hard work and hard work. This is like a non-listed Huawei, able to always focus on the core business conditions, and ultimately succeed.
In short, ecology is a good thing, but it's just sexy. It's far-fetched and not playable. And not all companies have the ecological capabilities. Enterprises that do Internet TV talk with them every day. It's better to talk about the ecology and talk about the content so that consumers can feel it before they care!
As Kuo Kai Wang Zhiguo said: "Non-ecological, big content" is a revolution in the Internet TV industry, "emancipating the mind and seeking truth from facts."
From the perspective of human nature, after many years of cool and low-key tactics, we must either do nothing or do a thorough job. Finally arrived at the counterattack moment, so decisively combined vertical and horizontal, commanded a strike. Fire music, how to accept the move this time? Can catch the children? Also take a few steps to see.
Anyway, this time making the Internet TV scene more lively. Whether music or cool, Skyworth, former PK others, others today PK, such as the rivers and lakes only!
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