Not too long ago, analyst firm IDC released a sales statistics for wearable devices. The data shows that Apple Watch shipments in the first quarter of this year were about 1.5 million units, a 63% drop from the previous quarter, but the overall market with smart watches was weak. Compared to the sales growth of children's smart watches is very obvious.
China has a large number of children's groups. The potential market dividends of smart children's watches have made major manufacturers launch their own unique children's smart watches to occupy a place. Not only start-up companies are in full bloom, but some Internet giants such as 360 and Tencent have also followed suit. Now, LeTV has also entered the field with the "eco watch" Kido Watch.
Although children's smart watches are favored, but after the evolution of the past two years, the product is tending to homogenization, in the basic hardware layer display, chip, watch strap, etc. can not play too much tricks, but in terms of function Also emphasize the GPS positioning, call function, LeTV joined in this time node, relying on what to achieve the curve overtaking it?
Kido Watch is the world's first 4G Netcom watch, positioning is obviously faster than 2G or 3G; it is equipped with a retina screen comparable to the Apple Watch; large power, low power, two supercharged a week.
If you look at the standard of mobile phones, Kido Watch's configuration and performance can't pick up any big drawbacks, but the person in charge of LeTV also said, “We don’t sell hardware is children’s ecological contentâ€. How to listen to familiarity.
Kido Watch as the first deep-made children's product of Let Le Watch MFL (Made For LeEco) can receive the eco-service provided by LeTV. What does LeTV think of as the “child watch ecology�
1. LeTV covers more than 680 CDN nodes in the world, 20T bandwidth, to provide support for the content transmission and presentation of KidoWatch, which is from a technical perspective;
2. The LeTV Children's Channel provides kiddo wacth with rich programs and other content support;
3, kido watch and music as super cell phone, super TV and other ecological intelligent hardware link, for the parent-child relationship to create mobile Internet and large-screen Internet linkage, probably means that the parents associated mobile phone;
4, music as the application store, children can download some watch applications, of course, provided they have this awareness.
Among these, LeTV has spent the most energy on content. Specifically, the person in charge of Leto Watch stated that children's content will be collaborated with resources platforms such as the Himalayan and Taomi, and customized children's educational and entertainment contents such as children's songs, stories, popular science, Chinese studies, and English will be updated online in real time. On-demand and other features.
At the same time, the background of kido watch was connected to the Turing robot engine, which provided the query and guidance of 100,000 why, four calculations, and weather content through voice communication. LeTV said that it intends to use this technology to make Kido Watch's online community a child's version of "Knowing."
Liu Tao also said at the scene, “What I value most is the layout of the Kido Watch in the content that is really suitable for children. Even if I can’t see the children outside for a long time, I know what the kids are touching. I’ll also feel relieved. a lot of."
From the parents' point of view, it is estimated that most parents did not think about letting children learn something through a Smart Watch. The more basic appeal is more security communication. Two years ago, a lot of parents were just positioning—this need to generate buying behavior. The demand for advanced content such as content evolved later. From this point of view, LeTV Kido Watch does have its value.
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