When we were still immersed in the "team battle" of Internet parking and entrepreneurship, the Internet of Things parking has already had a gust of wind. Can the “technical revolution†experienced by parking entrepreneurs win your opponent? 　　
Three stages of the parking technology revolution
Up to now, the parking technology revolution has three main stages of development, and the main problems solved at each stage are different.
Stage 1.0: In the era of meters, it mainly solves the problem of informatization of road parking and improves the function of road traffic. It is a single system. 2.0 stage: PDA (handheld terminal), card era, mainly solves the problem of parking access management, and facilitates vehicle management in each yard. It is a closed system. Stage 3.0: Intelligent parking (full video free card) era, intelligent control of parking through ETC and license plate recognition, is an open system. This service level is much higher than the 2.0 era, which is currently done by most parking entrepreneurs. The reason why it is piled up here is because of the imbalance between supply and demand in the parking industry, which has given birth to the shared economy of idle resources, and there is a model of parking O2O. However, when the parking entrepreneurs saw the red bayonet in the 3.0 stage, we found that the new players had begun to prepare for the IoT parking. For them, Internet parking is considered a “traditional industryâ€.
IoT parking advocates cloud services, that is, you propose parking demand, cloud brain (AlphaGo) formed by data and cloud computing to help you put forward some requirements, so that there is a parking space and service form that best suits your habits. Inner needs and give you advice. For them, parking as the basis for future life services, artificial intelligence can solve the problem of wisdom asymmetry, parking integration in the city's life scene is full of imagination.
Huawei joins the parking technology revolution
At this year's World Mobile Congress, Huawei and Shanghai Unicom jointly released a smart parking solution based on the NB-IoT (Narrowband Internet of Things) technology, through the on-site and business demonstrations of the Shanghai International Tourism Resort parking lot. Based on the ubiquitous and secure NB-IoT network provided by the operator, the car inspection device is ready to use, the deployment cost is greatly reduced, and the service life of several years is supported. Huawei's deployment of NB-IoT network, smart parking will have a new turning point.
From Huawei's "Smart City" business solution, it is not difficult to see that IoT parking is only one part of its smart city deployment. For the commercial blue ocean of the Internet of Things, Huawei's technological revolution in the parking sector is gradually ripening the end-to-end industrial chain.
The author noted that in June of this year, Huawei announced the successful implementation of the Internet of Things parking test using NB-IoT (cellular-based narrowband Internet of Things) with the UK Vodafone Group. The trials were conducted at various indoor parking lots at Vodafone Plaza in Madrid, Spain, using the Spanish business network, and the same tests were carried out in Turkey.
IoT parking uses mobile application software to provide parking-related data to customers via the network, including parking spaces and navigation information. The solution will help alleviate traffic congestion, reduce public parking lot maintenance costs, and ensure a new source of revenue for local governments.
Huawei has carried out an IoT parking test abroad in such a large and costly manner. Once the test is successful, it will accelerate Huawei's global smart city layout. Since smart parking is part of a smart city, will Huawei, which is fully committed to investing in smart city solutions, be your opponent? Parking entrepreneurs should pay enough attention to kill you, sometimes not a seemingly peer, but an alien invader.
Ford, BMW, which promotes travel services
As we all know, because of the large number of users, it is easy to guide the transfer of traffic. Ford and BMW are among the best.
As a mobile travel service company, Ford recently announced its own solution to solve the problem of parking difficulties, that is, cooperation with "car key" and "tinting parking". At present, Ford's parking plan is more like a platform integration, introducing more parking providers. It also has a large number of parking experiments abroad, which will promote its decision-making on the urban system of smart parking platforms. Parking entrepreneurs will inevitably compete with each other if they want to join their platforms, or they will be integrated by the platform. Received.
And BMW has defined itself as a "supplier of future travel products and services," and it has gone even further. BMW started investing in parking-related services very early. It invested in British startup JustPark five years ago and integrated its technology into the BMW car system, which automatically finds empty parking spaces near the destination. If there is no empty parking space, it will lead to payment. parking lot.
BMW strategically invested in valet parking Zirx last year. This year, the ParkNow real-time parking app was launched, and many large parking garage operators were negotiating to join the ParkNow parking system. At the same time, the map company Here was introduced, and the sharing vehicle and charging service were extended. BMW's layout in the parking application field can be described as perfect.
Although it is only open to BMW owners, once the complete parking business layout is formed, it will be sooner or later for all car owners to use. Parking entrepreneurs have to face up to this opponent if they want to gain a foothold in the parking market.
In China, parking is not the future, but the underlying building.
In China, we have to face two real problems: the business logic and model of parking entrepreneurship. With the rise of the mobile Internet, under the enthusiasm of LBS+O2O, we all seem to think that parking has gone to the era of mobile internet.
Even if we can glimpse the threshold of IoT parking, is Internet parking really a “traditional industryâ€? Today, the “parking explosions†items that parking entrepreneurs try have not caused the owners to “screamâ€. In addition to failing to meet functional and emotional needs, it is also due to the lack of external value connection points. This is especially important, and the business model must consider whether there is an interface to the future ecological structure.
When Chinese parking entrepreneurs consider winning at home, think about your opponents. This will determine whether you will be a fighter or a soldier after you win.
Parking entrepreneurs have always been full of confidence in the future of China's parking cakes. However, for the underlying buildings of parking, parking entrepreneurs are obviously underestimated, which is precisely the biggest dilemma.
When the parking entrepreneurs think about the model building of the ground floor building, then put your product into different scenes and combine some elements (cross-border) to polish a good product.
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