Lenovo's acquisition of Motorola, at least in line with a general trend, that is, the manufacture of hardware and low-end technology products and even services to developing countries. Lenovo’s acquisition of Motorola Mobile makes sense. In addition to several Chinese manufacturers, such as Lenovo and Huawei, the world is not able to find a third company that is willing to accept these services and give decent prices. The company is over.
The problem here is that the two large-scale acquisitions will definitely lower Lenovo's profits in the short term, so the stock price has only responded. But to be fair, the benefits of this acquisition for Lenovo are also many, in line with its long-term development needs and corporate interests.
In general, this acquisition can bring great benefits to Lenovo in five aspects.
1, open the road with the brand
Motorola's mobile brand assets are still in place, after all, the third largest Android smartphone manufacturer in the US and Latin America. This means that the people of the United States and Latin America use mobile phones only to know brands such as Apple, Samsung, Motorola and LG, and enter the top five of the world's smartphone shipments. The United States and Latin American people know that this is a computer. I don't know if they still have a mobile phone. This is the status quo.
It is too difficult for the North American market to do it by itself. It is a good way to enter through the mature brand curve. The North American market is a key to opening up the global market. When Lenovo acquired the IBM PC 10 years ago, it was simply unknown in the US PC market.
Today, 10 years later, don't go to see the numbers. Go to Google and search for lenovo to see how many US IT professional forums are discussing the performance, price and design of Lenovo computers and notebooks. After 10 years, there is no reason why this scene will not be repeated in the smart phone field.
Lenovo smartphones have an attempt to target the North American market, but you have to let people know about you. Buying Motorola Mobile is a good shortcut. This is more than saving money for two years of marketing activities. The American people buy Motorola phones, but the producers are Chinese associations. UBS analysts believe that Lenovo will become the world's third-largest smartphone maker by this acquisition, after Apple and Samsung. This effect is that you can't buy it if you spend money.
2. Borrow through the channel
Although Motorola has declined, several assets are still very valuable, one of which is the channel. Motorola has a 32.5% market share in the mobile phone field and has strong cooperation with mainstream operators such as Verizon, AT&T, Sprint, T-Mobile, USCellular, O2 and Vodafone. At the very least, Motorola's mobile phones have been used to talk about cooperation. Operators don't have to check Wikipedia to see if this is the guy who came out of it.
Another Chinese manufacturer, Huawei, is doing well in Latin America and Europe. One of the main reasons is that the relationship with operators has been precipitated before doing 2B business. I bought my communication equipment. Now it is always better to deal with smart terminals than you have never dealt with. It’s going to save a lot of trouble. All of this, Lenovo did not, but after the acquisition of Motorola Mobile, this ability will be there.
The channel is very important. Like the brand, it takes years of hard work to achieve success. Although Motorola has no longer seen its scenery, its business has been dismantled, and the east and the west are selling almost the same, but the operator channels of its smart terminals are still there. This is something that the Lenovo intelligent terminal internationalization is a dream. .
3. Patented armor
If Chinese companies do not carry out patent technology accumulation, but they will go straight to internationalization, they will certainly be completely incomplete. The main reason is intellectual property issues. In the country, you make an innovation, just do it. If you go abroad, you can do one. This is my patent. It is his patent. You can't afford it if you come to the door to ask for the patent fee.
When Motorola Mobile was first acquired by Google for $12.5 billion, it had 17,000 patents. When Google sold it to Lenovo, there were only 2,000 patents left, and less was less. After all, there were some. Google is also very kind, and other patents are also licensed to Lenovo, the number is unknown, but certainly enough to sustain Motorola's mobile phone production.
This is tantamount to putting a armor on Lenovo's internationalization, and it will not be subject to repeated investigations and lawsuits, resulting in high costs. Of course, in the future development of Lenovo in North America, it is still necessary to get some more patents and independent intellectual property rights. This is a matter of people. But Motorola's patented technology is undoubtedly a force that can support Lenovo in the war, which is crucial for Lenovo.
4. Absorbing technology and product nutrition
Although Motorola has declined rapidly, its products, technology and design are still top-notch, and the understanding of Android is very profound. Moto X and Moto G are two of the most recent products, with a large number of fans in China and the United States. I remember that there is a well-known mobile phone circle among Weibo friends. Three days and two sighs that Moto X's design and workmanship are excellent. Other mobile phones are second-rate industrial products. Only moto's product is a work of art.
After the acquisition, Motorola has 3,500 employees in 33 countries also belonged to Lenovo. This is nutrition. Lenovo should fully absorb the ideas and design ideas of these people, and use the Chinese concept to collide with the American concept to see if it can collide. What kind of sparks are there.
In fact, Lenovo has already begun to absorb the nutrition of Motorola. Before Lenovo set up a research and development center in Nanjing, the team of Motorola Nanjing R&D Center was dug up to 40 people, and then came over many times. This group of people is basically responsible for Lenovo's overseas R&D business. Last year, Lenovo's K900 was amazing, and it also inherited the genes of Motorola.
5, become a Google ally
Google’s $750 million acquisition of Lenovo’s 5% stake is part of the deal. The $750 million is a drizzle for Google, but it seems to have some deep meaning behind the seemingly inadvertent move.
The Android circle is used by Google to fight against Apple and contain Microsoft's weapons. However, there are two problems at present. One is the long tail fragmentation, and the other is the head concentration is too high. The situation of Samsung's big one is not a good thing for Google. What they hope is that there are several strong players in the Android circle, instead of being caught by the Samsung family.
When Google bought Motorola Mobile, it had the idea of ​​supporting it to contain Samsung. But soon Google gave up, because doing so is too costly for Google. It is far more cost-effective to foster an external ally with development potential than to do it yourself.
Lenovo is the external ally, and Google’s inclination to Lenovo’s patent rights is more powerful. This investment may also be just the beginning, and there will be the following, because Lenovo has become the core ally of Android in the Android circle, has formed.
It’s good to learn to walk first.
After Lenovo’s $2.9 billion acquisition of Motorola Mobility, the stock price fell 16%. Even after it revealed that Google’s investment of 750 million US dollars to acquire 5% Lenovo shares, the stock price did not rebound significantly.
The market does not seem to be optimistic about Lenovo's acquisition, or the previous acquisition of IBM X86 server transactions, and the acquisition is too close, the two mergers and acquisitions price of 5.3 billion US dollars, not only to exhaust Lenovo's current 4 billion In case of US dollar cash, it is necessary to borrow money. The market is skeptical about Lenovo's ability to integrate these two businesses.
But still have to think about what Lenovo fell into when it bought the IBM PC 10 years ago, at a minimum of 1.32 Hong Kong dollars. This habitual market is bearish, but it is actually a manifestation of a serious lack of confidence in itself. Lian wants to not accept the IBM PC, where there will be the status of the world's first PC manufacturer today, and the followers of Founder, Tongfang, and the Great Wall have slipped together.
It is often sighed that American companies can smash a dozen streets of Chinese companies. Now it is not so far away. The gap is narrowing. The acquisition of American companies has passed the peak period, but the assets that are advanced to us are catching up in the field of science and technology. One step, there is no reason not to walk, it is necessary to learn to run.
Acquisition is a trend
In fact, I have always wanted to say that every major acquisition of Lenovo is a signal that the market has turned from prosperity to decline. Today's Samsung and Apple, after 10 can not avoid today's HP, Dell and Compaq. Because the profit margin of this market has fallen, and they can't afford the market's thirst for high profits, they sold the business.
But those businesses with falling profit margins are different in Lenovo's hands. They are backed by the world's largest market, have low labor and material costs, don't want to make more money, and only ask everyone to work. Lenovo’s acquisition is not a question of success or failure, but a general trend.
Due to cost and efficiency issues, manufacturing is shifting to developing countries, and China is fortunate to occupy a high-end position. We must know that 30 years ago, China could only make some textiles. 20 years ago, China could only build household appliances. It could make computers 10 years ago, and now it can make mobile phones. These processes, without going one step at a time, are hard to rise to a higher level.
China will enter the high-end ecological chain controlled by the West in the future, earning money by selling standards, technology and brands, but not yet. Only when computers and mobile phones are built first, are they qualified to squeeze in in the near future. This is the right of Chinese people to survive in the era of globalization. There is no power to stop the pace of progress.
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