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At present, the export of energy-saving lamps in China is optimistic, and the domestic sales are developing slowly. The Interim Measures for the Administration of Financial Subsidy Funds for Efficient Lighting Products Promotion jointly issued by the Ministry of Finance and the National Development and Reform Commission have undoubtedly greatly benefited the domestic energy-saving lighting industry and production enterprises. Major energy-saving lamps companies have already begun to prepare for the "golden period" of the domestic market. Zhejiang Sunshine, Foshan Lighting, Xiamen Donglin Electronics and other domestic energy-saving lamp leading enterprises have stepped up efforts to expand the domestic market. In the capital increase and expansion of production base construction, and learn from the successful experience of exporting, they will promote their own brands from the leading level of technology. And efforts have been made to actively participate in energy-saving lighting renovation projects in domestic public facilities.
On January 21, the Ministry of Finance and the National Development and Reform Commission jointly issued the Interim Measures for the Administration of Financial Subsidy Funds for Efficient Lighting Products Promotion. In the future, for each efficient lighting product of urban and rural residents, the central government will subsidize 50% of the supply price of the winning bid agreement; for each high-efficiency lighting product of the bulk users, the central government will subsidize 30% of the supply price of the winning bid. Stimulated by this positive, the lighting industry stocks in the Shanghai and Shenzhen stock markets rose against the market. On the day of the day, Foshan Lighting rose 6.70%, Zhejiang Sunshine rose 7.74%, and Snowlight rose 2.05%. Zhang Yanzhong, general manager of Zhejiang Sunshine Group Co., Ltd., said in an interview with reporters that the new policy of supporting high-efficiency lighting products is of great benefit to the whole industry. It is bound to be positive for domestic leading enterprises to expand domestic market. The driving force.
The flower wall inside the wall has a huge market potential. For a long time, China's energy-saving lamp products have been popular in the international market with high quality and low price, while in the domestic market, they are faced with the embarrassing situation of “satisfactionâ€. At present, more than 90% of the world's energy-saving lamps are produced in China. More than 70% of China's energy-saving lamps are used for export. Only less than 30% of the products are sold in the domestic market. The utilization rate of energy-saving lamps for residents is less than 20%.
According to Chen Yansheng, chairman of the China Lighting Association, the reasons for the current energy-saving lamp products in China are “flowers outside the wallâ€. The first reason is that the foreign market demand is relatively large, so that the export of energy-saving lamps is promising; The market is fiercely competitive. There are many manufacturers of energy-saving lamps. The quality of the products is uneven. Some manufacturers suppress the prices at will, resulting in low recognition of energy-saving lamps in the domestic market.
The reporter learned in the market that the brightness of a 15 watt energy-saving lamp is equivalent to a 60-watt ordinary light bulb, and the public does not buy energy-saving lamps and chooses ordinary light bulbs, mainly because of the high price of energy-saving lamps. Compared with a normal light bulb of 1.5 yuan, an energy-saving lamp sells for at least 20 yuan, so few people care about it. In fact, this is a misunderstanding. Some experts have estimated that if a high-quality energy-saving lamp with a power of 11 watts replaces a 60-watt incandescent lamp, it will not only reduce power consumption by 80%, but also increase brightness by 20% to 30%. With 4 hours of use per day and 1.2 billion calculations, the annual electricity consumption of the Three Gorges Power Station is only 85 billion kWh.
In the international arena, energy conservation and environmental protection have become a major trend due to factors such as global warming and energy shortages. In order to reduce greenhouse gas emissions, following Australia’s first blockade of incandescent lamps, in March last year, the EU spring summit reached an agreement that European countries would gradually replace energy-efficient fluorescent bulbs with old-fashioned incandescent bulbs within two years. Some state governments in Canada and the United States have also expressed their willingness to consider Australia and gradually phase out incandescent bulbs. These have brought huge business opportunities for the expansion of China's energy-saving lamps.
A person in charge of an energy-saving lamp company in Xiamen said that China has mastered the core technology of energy-saving lamps. However, due to the high price of high-quality products, sales in the domestic market are limited. Therefore, large-scale enterprises with considerable production strength basically choose to abandon domestic In the market, more than 90% of the products are exported. Zhang Yuzhong also told reporters that although China's energy-saving lamps have encountered anti-dumping barriers in the EU market in recent years, some domestic leading enterprises have continued to expand their diversified markets by increasing independent innovation, and the export momentum has not diminished. Zhang Yizhong predicted that the export value of Zhejiang Sunshine Energy Saving Lamps last year was about 300 billion US dollars, an increase of about 25%. At the same time, Zhejiang Sunshine has made new progress in setting up factories overseas. The Sunshine Vietnam Company, which was founded in 2003, has entered the top three of all energy-saving lamps industry in Vietnam, with an annual output value of more than 15 million US dollars and a foreign exchange earning of 1400. Ten thousand U.S. dollars. Last year, Zhejiang Sunshine also established a joint venture with a Chinese company in the New Delhi area to produce and sell energy-saving lamps. After the joint venture was established, it plans to produce 4 million energy-saving lamps annually. Xiamen Donglin Electronics Co., Ltd., which has been well-known for its active response to the “anti-dumping caseâ€, has occupied the main market share of Indonesia.
The government increased support for enterprises to expand domestic sales.
The domestic energy-saving lamp enterprises that have been confused by the status quo of "flowers outside the wall" have recently seen a series of policies and measures introduced by the state to encourage and support the production of high-efficiency lighting products and promote the use of energy-saving lamps. Many companies said that the implementation of the national energy-saving strategy and the implementation of preferential policies have enabled the energy-saving lamp industry to usher in the "golden period" of the domestic market.
The National Development and Reform Commission announced last year that it will promote 150 million energy-saving lamps nationwide in the next five years, saving 29 billion kWh. By the end of October last year, the central state organs had completed the replacement and transformation of all non-energy-saving lamps in the office area, achieving 100% utilization rate of energy-saving lamps. According to conservative estimates, after the energy-saving renovation, the annual electricity saving will be about 12.463 million kWh, equivalent to the electricity fee of 8.724 million yuan, and the investment for transformation can be recovered in about one and a half years. Local governments have also made plans for the development of energy-saving lamps. In July last year, the Qingdao Municipal Government issued a notice requesting that the city complete the promotion and use of 470,000 energy-saving lamps throughout the year. By 2010, the city will ban incandescent lamps. Fuzhou City requires that before the end of last year, the city government agencies should replace all the office lighting fixtures used by their units into energy-saving lamps. At the beginning of this year, Hebei Province also proposed to promote 50,000 energy-saving lamps in the province from January 14 to the end of April, and the government subsidized 30% of the plan.
Major energy-saving lamps companies are gearing up to expand the domestic market. Last year, Foshan Lighting announced that it plans to purchase four T5 fluorescent lamps production lines and build 20,000 square meters of factory buildings with 100 million yuan in two years to make the annual production capacity of T5 fluorescent lamps. From 15 million to 55 million. Donglin Electronics is also gradually introducing the best-selling differentiated products, especially patented products, into the domestic market. They draw on the successful experience of exporting to promote the “Firefly†brand from the leading edge of technology. Last year, Donglin Electronics established a domestic flagship store “Firefly Brand Operation Center†in Shanghai, a national logistics distribution center for lighting products in Guzhen Town, Guangdong Province, and an agency system and offices in the regional market.
Zhang Yuzhong also said that Zhejiang Sunshine strives to achieve domestic sales of about 50% of total sales within three to five years, and gradually increase the domestic market share of energy-saving lamps. In order to achieve this goal, Zhejiang Sunshine has invested heavily in expanding the domestic market. Last year, it launched a 600-mu production base project mainly for expanding domestic sales in Yingtan, Jiangxi. Upon completion, it will become the second largest production base of Zhejiang Sunshine. According to reports, in the bidding for the energy-saving lighting renovation project of the State Council Bureau of Administration, Zhejiang Sunshine won the bid twice and participated in the energy-saving lighting renovation project of more than 40 national ministries and commissions and bureau buildings. This year, Zhejiang Sunshine won the bid for the energy-saving lighting renovation project of the vulnerable groups in the Beijing Municipal Development and Reform Commission, and will invest 400,000 sets of energy-saving lamps in the nursing homes and orphanages.
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